The latest article on Business Insider is titled “Advertising Group Pulls Out Of Internet Tracking Negotiations”. Aaron Taube says, “Every time negotiations between the advertising industry, Internet browsers, and privacy advocates appear to have hit a nadir, new developments reveal that a “Do Not Track” standard is even further out of reach than previously thought. Such is now the case with the news that the Digital Advertising Alliance has become the latest major party to announce it will no longer participate in the World Wide Web Consortium (W3C)’s Tracking... [...]

The latest article on ‘Business 2 Community’ is titled “How To Create Better Business to Business Marketing Videos”. Tom Martin says, “The talking head interview video is a staple in any B2B video content marketing campaign. But far too many B2B Marketers incorrectly believe that this all important content marketing service needs to be outsourced to achieve great quality. That’s simply not true and today, I want to show you how you can create beautifully shot customer testimonials, thought leader interviews, or employee communications videos yourself”. How To Create... [...]

The latest article on HubSpot blog is titled “‘Want More Leads? Get a Responsive Website”. Michael Lieberman says, “Like it or not, the first experience most people have with your company is going to be yourwebsite design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?”. Want More Leads? Get a Responsive Website HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How to build your email list to personalize the ecommerce experience”. Ido Ariel says, “Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer.   But how can an ecommerce site gain visitor confidence in order to encourage them to provide their email address? The following are a selection of industry best practices that help online retailers build relationships... [...]

The latest post on ‘Mashable’ is titled “Will Twitter Be the Last Big Social Media IPO?”. Seth Fiegerman says, “Twitter won’t be the first big social media company to go public, but it may well be the last — at least for a while. After back-to-back years of blockbuster IPOs from Facebook and LinkedIn — not to mention recent IPOs from Internet companies with a social bent like Yelp, Zynga and Groupon — the well of potential headline-grabbing social media IPOs suddenly seems to have dried up“. Will Twitter Be the Last Big Social Media IPO? Mashable.com  [...]

Content syndication refers to placing your content in article directories, social media sites and on other web properties, so that it gets the widest readership. Often, for improved SEO, the content is modified so that the additional versions of it are not deprecated as “duplicate content.” David Coss (he calls himself Cossack) has created software to automate syndicating your content to nearly 30 major web 2.0 sites. He calls this software, appropriately, Link Automatic. Nothing the software does violates any of the terms of service on these sites, Coss says, so using the software... [...]

The latest article on Mark Ling’s ‘Affilorama’ blog is titled “Affiliate Marketing Niche Idea – Star Wars: The Old Republic”. Samuel Frost says, “When most affiliates think of niches they automatically run to the “big guns”: weight loss, dog training, making money online etc. There is nothing wrong with these evergreen niches—in fact, I recommend them all the time because of their proven profitability and huge potential for earnings. However, there are times when you need to look beyond the heavyweights of the affiliate world and find relatively untapped niches... [...]

The latest MOZ blog post is titled “12 Scalable Link-Building Tactics”. Jason Acidre says, “Link building/earning is essential in online marketing, and not just because it improves your SEO. It also helps a website be discovered (click-through visitors), generate leads, connect with other publishers (relationships), and build a stronger online brand presence. Although establishing yourself as an authority to eventually earn links throughout the process is what search engines naturally want websites/brands to do, you still can’t disregard artificial link building (link marketing)”. 12... [...]

MarketingSherpa has published a video titled “How You Can Use Email to Discover the Essence of Your Value Proposition”. MarketingSherpa team says, “A company’s value proposition is “probably one of the most fundamental aspects of a business,” Austin McCraw, Senior Editorial Analyst, MECLABS, explained during his presentation at Email Summit 2013. In this full video replay, see how email testing can be used to devise an applicable and meaningful value proposition to customers through testing. Testing a value proposition through email enabled McCraw and his team... [...]

The latest article on  ‘Marketing Land’ is titled “Google Reportedly Looking To Replace Third-Party Cookies With New AdID”. Ginny Marvin says, “USA Today is reporting that Google is looking to upend the way the industry tracks online activityfor advertising purposes. According to the newspaper, a source at Google says the company is developing an AdID, an anonymous identifier that would replace the third-party cookie as the industry’s primary tool for tracking browsing activity and gathering information about user interests for ad targeting. The source, who spoke... [...]