The latest MOZ blog post is titled “Using the Correct Hreflang Tag: A New Generator Tool”. Aleyda Solis says, “You may be surprised to know that some large international brands are ranking in the wrong countries, all because they don’t correctly use the hreflang annotations. With this new tool, you can be sure you’re using the right ones for your international pages”. Using the Correct Hreflang Tag: A New Generator Tool MOZ Blog [...]
Archive for the 'Internet Marketing Blogs' Category
The latest post on ‘Mashable’ is titled “Internet Archaeologists Reconstruct Lost Web Pages”. Mashable team says, “The Internet is disappearing. And with it goes an important part of our recorded history. That was the conclusion of a study Technology Review looked at last year, which measured the rate at which links shared over social media platforms, such as Twitter, were disappearing. The conclusion was that this data is being lost at the rate of 11% within a year and 27% within two years. Today, the researchers behind this work reveal that all is not lost. Hany SalahEldeen... [...]
The latest article on HubSpot blog is titled “’10 Free Design Tools for Creating Stunning Visual Content”. Ginny Soskey says, “I’ll admit it — I’m a cheap-o when it comes to most things in my life. When going to the airport, I’ll volunteer to schlep an extra hour on the MBTA with my suitcase over taking a cab. I will buy the generic over the name brand any day. And if I can find some free online tool to do something I’d otherwise have to pay for in my marketing … you guessed it — I do it”. 10 Free Design Tools for Creating... [...]
The latest article on ‘MarketingProfs’ is titled “Three Ways to Juice Your Marketing Results Using Color”. Tom Shapiro says, “Imagine heading to a local café and ordering hot chocolate. They serve it to you in a white cup. Chances are, you won’t like your drink. That’s not an indication of the quality of the café or the hot chocolate, but rather the color of the cup. This conclusion is based on a study by the Polytechnic University of Valencia and the University of Oxford. The universities served hot chocolate in white, cream, red, and orange cups. The drinks were identical,... [...]
The latest article on Business Insider is titled “Advertising Group Pulls Out Of Internet Tracking Negotiations”. Aaron Taube says, “Every time negotiations between the advertising industry, Internet browsers, and privacy advocates appear to have hit a nadir, new developments reveal that a “Do Not Track” standard is even further out of reach than previously thought. Such is now the case with the news that the Digital Advertising Alliance has become the latest major party to announce it will no longer participate in the World Wide Web Consortium (W3C)’s Tracking... [...]
The latest article on ‘Business 2 Community’ is titled “How To Create Better Business to Business Marketing Videos”. Tom Martin says, “The talking head interview video is a staple in any B2B video content marketing campaign. But far too many B2B Marketers incorrectly believe that this all important content marketing service needs to be outsourced to achieve great quality. That’s simply not true and today, I want to show you how you can create beautifully shot customer testimonials, thought leader interviews, or employee communications videos yourself”. How To Create... [...]
The latest article on HubSpot blog is titled “‘Want More Leads? Get a Responsive Website”. Michael Lieberman says, “Like it or not, the first experience most people have with your company is going to be yourwebsite design. Do you want them to see a flat, bland, and impersonal electronic brochure? Or rather, an individualized, warm, and interactive experience that gets prospects connected with your company from the very first visit?”. Want More Leads? Get a Responsive Website HubSpot [...]
The latest ‘Econsultancy’ blog post is titled “How to build your email list to personalize the ecommerce experience”. Ido Ariel says, “Like the excitement you feel when getting a phone number to set-up a date, gaining an email address from an ecommerce website visitor is the first step in building a relationship and turning that shopper into a customer. But how can an ecommerce site gain visitor confidence in order to encourage them to provide their email address? The following are a selection of industry best practices that help online retailers build relationships... [...]
The latest post on ‘Mashable’ is titled “Will Twitter Be the Last Big Social Media IPO?”. Seth Fiegerman says, “Twitter won’t be the first big social media company to go public, but it may well be the last — at least for a while. After back-to-back years of blockbuster IPOs from Facebook and LinkedIn — not to mention recent IPOs from Internet companies with a social bent like Yelp, Zynga and Groupon — the well of potential headline-grabbing social media IPOs suddenly seems to have dried up“. Will Twitter Be the Last Big Social Media IPO? Mashable.com [...]
Content syndication refers to placing your content in article directories, social media sites and on other web properties, so that it gets the widest readership. Often, for improved SEO, the content is modified so that the additional versions of it are not deprecated as “duplicate content.” David Coss (he calls himself Cossack) has created software to automate syndicating your content to nearly 30 major web 2.0 sites. He calls this software, appropriately, Link Automatic. Nothing the software does violates any of the terms of service on these sites, Coss says, so using the software... [...]