The latest MOZ blog post is titled “Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails”. Adria Saracino says, “Content marketing efforts can fail for tactical, strategic, or internal reasons, but the most common blunders involve your content strategy. Learn how to avoid three of the biggest strategic mistakes, and ensure your content marketing is on track for success”. Avoiding Disaster: How to Prevent the 3 Most Common Content Marketing #Fails MOZ Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Draw Meaningful Conclusions from Social Media Metrics″. Baer says, “The wealth of information available to social media marketing practitioners is staggering. Companies typically track “likes” and retweets, but they can also track things they rarely focus on: the qualified leads coming from social, a company’s share of a conversation, and even the amount of revenue generated from an individual social marketing initiative. While this”. How to Draw Meaningful Conclusions from Social Media Metrics Jay Baer’s... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “14 Business Models That Work Well in Health and Wellness (Part 2)”. Gail says, “After last week’s post about what business models work well in the Health and Wellness niche I received a couple of different emails about being more specific. So, specifically here is a list of both business models and interests that you can use to focus your efforts and improve your odds of success. There are lots of different models to use – I think the basis of this is to figure out what you ENJOY doing so those things can be incorporated... [...]

The latest post on ‘Mashable’ is titled “10 Ways Startups Can Grow With Vine and Instagram Video”. Scott Gerber says, “Vine and now, Instagram video are all the rage when you’re looking for laughs or sharing clips with friends. But do they have any practical application for business owners? More to the point, what can you really tell customers in just a few seconds of mobile video? We asked a panel of 10 founders to share how they’re incorporating short video into their social media marketing — and what advice they have for others just getting started. Here’s... [...]

The latest ‘Econsultancy’ blog post is titled “Eight useful tools for testing social marketing”. David Moth says, “The time and effort spent in coming up with creative, interesting social content is all for nought if Facebook posts and tweets are published at a time when nobody is listening. Therefore marketers need to test and analyse their social activity to work out the most effective types of content as well as the optimum time of day to post updates. In a talk at Brighton SEO last week Moz director of community Jennifer Sable Lopez ran through a number of... [...]

The latest article on ‘Business 2 Community’ is titled “Using Social Media To Promote Your Website and Grow Your Business”. Mitz Pantic says, “Using social media to promote your website or blog is a great idea—but there’s a right way to do it and a wrong way to do it. The wrong way tries to turn your entire social media audience into website readers. The right way grows your social media audience separately but regularly gets interested followers and fans to visit your site. You must get the social media promotion spot on if you want to use social to grow your business”. Using... [...]

The latest ‘Econsultancy’ blog post is titled “OMG! you mean RFM is useful?”. Malcolm Duckett says, “Those of an analytical/numeric persuasion in marketing can often be heard wittering on about ‘RFM scores‘ and ‘quintiles’, and much of the time these ideas feel like something completely irrelevant to the “real world”… …but a couple of weeks back I had a real OMG! moment, when I had a stark lesson in just why these ideas matter, and how powerful they can be”. OMG! you mean RFM is useful? ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “’10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]”. Taylor Corrado says, “There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants”. 10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare] HubSpot  [...]

The latest post on ‘Mashable’ is titled “10% of American Internet Users Shop on Smartphones”. Zoe Fox says, “Americans lag behind Chinese Internet users when it comes to mobile shopping. Nearly twice as many Chinese Internet users (18%) shop via their mobile phones as Americans (10%). Statista‘s chart, below, uses data from RetailMeNot and Ipsos to show the prevalence of online shopping in 10 countries. In France, for example, just 2% of adult Internet users shop on their mobiles. It’s a similar story in Canada and Italy, where just 4% engage in mobile shopping“. 10%... [...]

Shawn Collins’ latest blog post is titled “B2C vs. B2B Affiliates in 2013”. Collins Says, “Affiliates were asked “Do you typically promote products and services geared towards consumers or businesses?” for the 2013 Affiliate Summit AffStat Report. The results revealed that few affiliates, just 1.3%, are solely focused on B2B (business to business). However, nearly a third (29.7%) are promoting both B2B and B2C (business to consumer) products and services”. B2C vs. B2B Affiliates in 2013 Shawn Collins’ Blog  [...]