The latest post on ‘Mashable’ is titled “3 Strategies That Helped LinkedIn Dominate Professional Networking”. Erica Swallow says, “Conceived during the summer of 2002 and launched in May 2003, LinkedIn now boasts 238 million users and has made great strides to become the world’s largest professional network in its decade of existence. We spoke with Allen Blue, LinkedIn’s co-founder and vice president of product management, to learn about the company’s early product development, and specifically its thoughts on scaling. In short, companies that successfully... [...]

The latest article on ‘MarketingProfs’ is titled “How to Manage Your Digital Content Assets and Increase Their Value”. Jane Zupan says, “A full content marketing strategy has many moving pieces: It might include a blog, a resource center, infographics, newsletters, social media, and whatever we decide to invent (or reimagine!) next week. And, too often, marketers tend to adopt a “more is better” mentality, directing a fire hose of content at a highly distractible audience. What’s more, it can be difficult for content creators on the backend to keep track of and derive... [...]

The latest article on  ‘Marketing Land’ is titled “Google AdSense Now Available For HTTPS Sites”. Ginny Marvin says, “Starting today, site owners using the Hypertext Transfer Protocol Secure (HTTPS) protocol can add AdSense ad units to their pages. Google has updated the AdSense ad code to support Secure Sockets Layer (SSL) used by many sites including ecommerce, financial services and social networking sites to protect sensitive information like passwords, payment information and financial and medical information. To ensure compliance, Google will remove all non-SSL... [...]

The latest article on ‘Business 2 Community’ is titled “10 Steps To Social Media Sales Success”. Jason King says, “Can Social Media Marketing lead to Sales? – YES! Unlike traditional/online advertising where an immediate sale is sought, Social Media Marketing requires the commitment of time and the ability to nurture relationships with individuals. Social Media can be used like a “sales funnel” to help guide prospects from initial contact to the end sale by following these 10 simple steps”. 10 Steps To Social Media Sales Success Business2Community.com  [...]

The latest ‘Web Marketing Today’ blog post is titled “Understanding PPC Quality Score”. Melissa Mackey says, “One of the most important and most hotly debated aspects of pay-per-click advertising is quality score. Quality score is a search engine’s measure of relevance — how well your keyword, ad copy, and landing page relate to each other. More importantly, quality score determines your ad”. Understanding PPC Quality Score Web Marketing Today  [...]

The latest post on ‘Mashable’ is titled “Twitter’s Secret Weapon for IPO: Facebook”. Seth Fiegerman says, “When asked in a recent interview about his advice for Twitter‘s possible IPO, Facebook co-founder and CEO Mark Zuckerberg joked that he would probably be the “last” person one would want to consult on “how to make a smooth IPO.” Zuckerberg and Facebook went through one of the rockiest public offerings in recent memory thanks to a number of factors: too many shares offered at too high a price, significant last-minute downward revisions... [...]

The latest ‘Econsultancy’ blog post is titled “Micro-failures and the future of marketing”. Bronson Taylor says, “There is a seismic shift occurring in marketing as startups, for various reasons, are forced to discover new ways to grow their user bases. I’d rather not bore you with another philosophical rant about how everything is changing (even though it is), so instead, I’ll share with you one of the underlying insights that is at the core of this new marketing ethos, micro-failures”. Micro-failures and the future of marketing ‘Econsultancy’... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Hangouts On Air Are Great But YouTube Live Is Better″. Daniel Hall says, “Here’s How to Make Your YouTube Account Eligible As an author, speaker and digital publisher I am constantly looking for new and better ways to connect with my target audience. For many years my favorite way to do this was through Webinars (and to a large extent it still is).  However, whenGoogle Hangouts On Air (HOA)appeared on the scene I started gravitating toward using them“. Hangouts On Air Are Great But YouTube Live Is Better ‘The Future... [...]

Patsi Krackoff’s latest blog post is titled “5 Ways to Make Your Business Blog Remarkable”. Krackoff says, “How do you make your business blog really remarkable? Like, fascinating? The main goal of writing a blog, whether for business or otherwise, is to get people to read what you write. Seems pretty simple. But attracting readers to a new blog (or even an established one) is easier said than done. So how do you build a readership base and continuously gain new readers to keep your blog and your business going“. 5 Ways to Make Your Business Blog Remarkable Patsi Krackoff’s Blog  [...]

The latest article on HubSpot blog is titled “‘What Mobile Buyers Are REALLY Doing on Your Website”. Meghan Keaney Anderson says, “We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content that ended up”. What Mobile Buyers Are REALLY Doing on Your Website HubSpot  [...]