The latest MOZ blog post is titled “Five Steps to Finding (the Right) Guest-Blogging Opportunities”. Mackenzie Fogelson says, “Guest blogging isn’t just a link building tactic (that has been spammed and abused). It’s an excellent way to build your credibility, your community, and your customer base. But you have to be strategic about it and put some quality effort into it. When you guest blog, you’ve been provided the opportunity to leverage someone else’s audience, someone else’s brand, and someone else’s established forum”. Five Steps to... [...]
Archive for the 'Internet Marketing Blogs' Category
MarketingSherpa has released a case study titled “Email Marketing: Clothing retailer lifts average open rate 40% via customer segmentation campaign”. Allison Banko says, “Engaging customers through email campaigns is a craft. As a marketer, you understand the importance of appealing to your customers’ behaviors, but what behaviors are most important to hone in on? Which area of focus will result in the most success for your company? This case study illustrates how a women’s e-commerce retail site, SwayChic, optimized its email campaigns by tuning them to different... [...]
The latest article on ‘Business 2 Community’ is titled “Quality vs. Quantity? Content Marketing Pros Pick Sides”. The B2C team says, “While attending Content Marketing World (#CMWorld) in Cleveland this week, we had the opportunity to attend an all-star panel discussion called, Quality vs Quantity: How Much Content is Enough? How Good Does it Have to Be? The content marketing pro panelists included: Joe Chernov, Kinvey Heather Meza, Cisco Systems Rob Murray, Skyword Marcus Sheridan, The Sales Lion (River Pools and Spas founder)”. Quality vs. Quantity? Content Marketing... [...]
Alessandro Zamboni wants to hep you build a better curated site, without writing content, without paying freelancers and without auto-blogging softwatre. His new Content Curation Express opens the doors to the world of content curation in a way that even beginners can become curators. When you start curating content, your status in the eyes of your visitors will rise. You are seen as an expert in your field because you have your finger on the pulse. You have contact wit the experts, and you share with your readers what’s important. So they grow to trust you. In this printable guide, Zamboni... [...]
The latest post on ‘Mashable’ is titled “Twitter Unveils Exclusive Feature For Verified Users”. Kurt Wagner says, “As if reporting an IPO wasn’t enough news for one day, Twitter followed up their major announcement with a new feature Thursday to help its verified users better manage their Twitter conversations. The update will allow verified users (those with the blue check marks) to filter their Twitter mentions within the “Connect” tab above their feed. Verified users can now view their mentions in three separate categories: all, filtered, and verified.... [...]
The latest article on HubSpot blog is titled “Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing”. Meghan Keaney Anderson says, “When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. We’ve seen for years that emails which are personalized to the recipient do better than their generic counterparts”. Stop Being Rude: 22 Data-Backed Reasons to Personalize Your Marketing HubSpot [...]
The latest article on ‘Business 2 Community’ is titled “How to Find Social Media Influencers on Twitter”. Chris Taylor says, “Identifying and interacting with social media influencers should be a vital part of your social media strategy. It’s simply not enough to continually pump out your own news, blogs and products hoping that you’ll get the odd retweet or share from one of your already ‘bought-in’ consumers. In order to really push your campaign forward, you need to have the backing of some of the biggest players in your industry; the movers, the shakers, the thought-leaders,... [...]
The latest post on ‘Mashable’ is titled “Twitter’s IPO Filing: What It Means”. Chris Taylor says, “Calm down, Internet: Twitter is not going public just yet, nor any time in the next month or so at the very least. The company has filed a “confidential” S-1 IPO with the SEC, meaning it signaled its intent to go public at some point and is getting its paperwork ducks in a row. Why is the filing confidential? So-called “emerging growth” companies are allowed to so that now, according to the Jumpstart Our Business Startups (JOBS) act signed into... [...]
The latest article on HubSpot blog is titled “10 Deadly Reasons Most Websites Fail [SlideShare]”. Jessica Meher says, “22 years ago, something remarkable happened. 36-year-old physicist Tim Berners-Lee, changed the world forever using just a few lines of computer code. That day, the first ever website was born”. 10 Deadly Reasons Most Websites Fail [SlideShare] HubSpot [...]
The latest ‘Web Marketing Today’ blog post is titled “7 Ways to Use Video for Small Business Marketing”. Jack Jostes says, “Video can be one of the most powerful marketing tools for small businesses. Through the use of imagery and sound, you can reach viewers on an emotional level versus text or photography alone. The key, however, is getting people to actually watch the video. Here are seven tips for getting the right eyes and ears on your video. 1. Use Video in Your Welcome Email Email marketing is cost effective, especially compared to physical mail and even other forms of Internet... [...]