The latest article on ‘The Forrester Blog’ is titled “How Are You Thinking About Video Content These Days?”. Jim Nail says, “As I get deeper into the changes impacting television and online video, their convergence, and the possibility of entirely new forms of video entertainment content, I’m thinking about content in the following categories: Long-form professional video — i.e., produced originally to be broadcast on TV Professional clips — news, sports highlights, scenes from programs Short-form professional — i.e., Maker Studios, et al, producing videos... [...]

The most important moment when a visitor comes to your site are the first few seconds. That’s when they decide to stay and visit a while or click away to go somewhere else. Having a well-spoken announcer appear on a virtual stage on your site and encourage them to participate can make the difference between a new client and a restless surfer. Now, Todd Gross and other top announcers have put together a WordPress plugin that places Todd or another spokesperson on your site to deliver your call to action. The plugin is called Webcaster WP Pro, and it gives your site a professional polish that’s... [...]

The latest article on ‘MarketingProfs’ is titled “Search Ranking Factors 2013: What Does Google Look For? [Infographic]”. Ayaz Nanji says, “Increasingly, websites that appear at the top of Google search results are those that tend to have a high number of social signals, such as likes, shares, tweets and plus-ones, according to a recent report by Searchmetrics. The study, which was based on an analysis of 300,000 URLs appearing in the top search result position in the US, found a particularly strong correlation between signals from Google’s own network, Google+, and good rankings“. Search... [...]

The latest article on  ‘Marketing Land’ is titled “Three Tricks One Site Used To Increase Subscribers 150% In A Month”. Chris Hexton says, “If you are aiming to use email marketing effectively, then one of your primary focuses should always be to increase your subscribers. There are a myriad of ways to optimise your site for email subscription, but practical advice can be hard to come by. Here are 3 practical approaches you can use for inspiration to increase the subscribe rate for your blog, eCommerce store or Internet product”. Three Tricks One Site Used... [...]

The latest article on the ‘The Future of Ink’ blog is titled “Kristen Eckstein September 11, 2013 How to Turn Your Content into an E-Book in 5 Easy Steps″. Kristen Eckstein says, “One of the biggest questions I get from my clients is, “How do I turn my content into a book or e-book?” And I’m here to tell you it doesn’t have to be that hard! Turning your existing content into a Kindle book can be as easy as going for a treasure hunton your hard drive for material you’ve created that would be good Kindle book content. Some places you may look are: Articlesyou’ve written for... [...]

The latest article on Business Insider is titled “This Ex-Facebook Exec Says Twitter Is Now A More Advanced Advertising Platform”. Jim Edwards says, “Antonio Garcia-Martinez One of the lead designers of Facebook’s ad exchange says Twitter’s $350 million acquisition of mobile ad company MoPub makes Twitter a superior product – potentially – in terms of mobile advertising. Former Facebook ad targeting product manager Antonio Garcia-Martinez helped create FBX, which allows advertisers to target users inside Facebook based on their web browsing history.... [...]

The latest article on ‘Business 2 Community’ is titled “Release a Press Release Expertly”. Julia Spence says, “It takes a special kind of skill to release a press release that people read, remember, and share, which is the whole point of writing it in the first place.  Do you have what it takes? Go through the following expert pointers on how to release a press release successfully, and see if it matches your own PR style and strategy. Hook Not the Peter Pan villain. In PR lingo, hook is that special quality of a written text that makes a press release irresistible. Have... [...]

Luther Landro is well-known for his professional themes for offline businesses, filled with materials for marketing consultants to use to quickly build a website for their local clients. Now, he has tackled the food service (restaurant and fast food) industry, and has created a WordPress Food Service Theme and Marketing Kit tailored for their specific needs. Now you can offer restaurants a beautiful website with Menus, a Reservation Engine, Detection of visitors using mobile devices, QR Tags, Social Media, Google Maps, and even SEO. After all, mobile surfing is growing daily. Restaurants need to... [...]

The latest post on ‘Mashable’ is titled “Facebook Stock Hits New All-Time High”. Seth Fiegerman says, “Facebook stock topped $45 a share in midday trading Wednesday, surpassing the all-time high it hit briefly on the day of the IPO more than a year ago. The stock’s surge comes amid renewed optimism from investors in the social network’s ability to monetize, particularly on mobile. Facebook beat earnings expectations in the most recent quarter and revealed that mobile ads now account for 41% of total ad revenue, up from essentially 0% a little more than a year earlier.... [...]

The latest ‘Econsultancy’ blog post is titled “Marketing agility: do you measure up?”. Jon Baron says, “Philip Gladman, Diageo’s white spirits director for Western Europe, once commented that because of digital marketing and consumer empowerment, marketers had to become multi-faceted like ‘Swiss army knives’. What Gladman was describing is what I like to call marketing agility. It’s a topic that has garnered interest with most if not all marketers confronted with the fast-changing digital media landscape (Chris Lake recently covered the topic)”. Marketing... [...]