The latest ‘Econsultancy’ blog post is titled “60% of businesses are integrating mobile into wider marketing activities: report”. David Moth says, “Six out of 10 businesses have a strategy for integrating mobile into their broader marketing campaigns, according to a new report into cross-channel marketing. While this obviously means that 40% of businesses still haven’t come up with a coherent mobile strategy, it is an improvement on last year when just over half (51%) of businesses were yet to integrate mobile into their overall marketing campaigns. This indicates... [...]

The latest article on HubSpot blog is titled “How to Add HTML Embed Codes to Your Website [Quick Tip]”. Ginny Soskey says, “If you want to curate others’ content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. But wait a second … before we get into the nitty gritty of this tip, what the heck does “embed””. How to Add HTML Embed Codes to Your Website [Quick Tip] HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “For Twitter Retargeting, Communication Is Key”. James Green says, “This past July, Twitter followed in Facebook’s footsteps with the announcement of retargeting. In a company blog post, Twitter said that they would begin experimenting with a way to make ads on Twitter more useful to its users in the United States by displaying promoted content from brands and businesses users have shown interest in. They went on to say that users won’t necessarily see more ads on Twitter, but they may see better ones”. For... [...]

Shawn Collins’ latest blog post is titled “Affiliate Marketer Workplaces in 2013”. Collins Says, “Affiliates were asked “Do you currently work from home or commute to an office?” for the 2013 Affiliate Summit AffStat Report. The results broke out as 59.5% for work from home, 17.7% for commute to an office, and 22.8% for both (depending on the day)”. Affiliate Marketer Workplaces in 2013 Shawn Collins’ Blog  [...]

The latest article on ‘MarketingProfs’ is titled “How Twitter Followers Help SMBs [Infographic]”. Ayaz Nanji says, “Nearly three quarters of people (72%) are more likely to make a future purchase from an SMB after they follow or interact with the business on Twitter, according to a recent report by Market Probe International and Twitter. Moreover, 82% say they are more likely to recommend an SMB to friends and family after following them on Twitter. Below, additional key insights from the report, which was based on a survey of 500 people in the US and UK who currently follow small... [...]

Compared with learning HTML, WordPress is easy. Even so, when you first encounter it and realize all that it can do, you may be overwhelmed. It’s a powerful system and there are many features you would want to know about. Josh Fulfer and Ben Clemons have created a video course called WordPress Made Easy, to help you through any rough spots in getting acquainted with WordPress. Their course has over 40 videos explaining all aspects of WordPress site creation and maintenance, such as: • What are the best plugins to use, and how to install and configure each one • How to setup and... [...]

The latest article on ‘The Forrester Blog’ is titled “What’s Next for Digital Customer Experience Tools?”. Anjali Yakkundi says, “Many enterprises we’ve spoken with have discovered that great digital customer experiences matter to their customers and, ultimately, have tangible bottom-line benefits. If you’re involved in delivering and executing great digital customer experiences, you’ll want to access Forrester’s new TechRadar report that digs into the diverse, rapidly evolving technology ecosystem that supports this strategic business imperative. My colleague David... [...]

The latest article on HubSpot blog is titled “How to Get More Insight Into Your Encrypted Keyword Traffic”. Frank Iska says, “Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. But when something we’ve relied on that’s made”. How to Get More Insight Into Your Encrypted Keyword Traffic HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “6 Visual Content Trends from Content Marketing World”. Sarah Skerik says, “If anyone in the Content Marketing World session featuring Todd Wheatland titled “Visual Content Marketing Strategies You Probably Aren’t Using and Should,” had any doubts about the importance of visuals in a content strategy, it’s very safe to say that their doubts were allayed. Incorporating visuals into campaigns is no longer an option for marketers, it’s an imperative”. 6 Visual Content Trends from Content Marketing World Business2Community.com  [...]

The latest ‘Econsultancy’ blog post is titled “The one thing that all marketing is about”. Jason Thibeault says, “You probably practice a lot of different types of marketing (or you would like to). But what if it didn’t matter? What if, deep down, all marketing was really the same, driving towards a singular objective: establishing relationships. The problem is, in our ever-shifting digital world, people have different relationship needs. Some want information, others want engagement. And when you deliver the right content to the right person based on their... [...]