MarketingSherpa has released a case study titled “Email Marketing: BustedTees’ personalized send times increase email revenue 8%”. Courtney Eckerle says, “A leading Internet-based T-shirt brand, BustedTees has customers scattered all over the world in the United States, Europe and Asia. In spite of its global audience, it was only sending a daily email at one time every day. See how it implemented personalized send times for its users, resulting in an 11% increase in clickthrough rate and an email revenue increase of 8.2%”. Email Marketing: BustedTees’ personalized... [...]

The latest post on ‘Mashable’ is titled “Facebook Ad Images Are Getting Bigger”. Kurt Wagner says, “You may begin to notice the ads on your Facebook News Feed with more frequency, but not necessarily because they are becoming more prevalent. Beginning Tuesday, Facebook ads will feature larger photos to go along with an ad’s text and, in some cases, an image will be 3.5 times the size of old ad images, says a Facebook spokesperson“. Facebook Ad Images Are Getting Bigger Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Businesses are more likely to outsource display than PPC or social: report”. David Moth says, “Only a third of businesses (32%) manage their display advertising exclusively in-house, compared to 44% for paid search and 52% for social. The data comes from a new Econsultancy and Adobe report that focuses on the use of paid-for digital channels, namely paid search, display advertising and social. For many companies, the buying of these media is been owned and managed by different parts of the business with responsibility... [...]

The latest article on ‘Business 2 Community’ is titled “How To Measure the Effectiveness Of Your B2B Online Marketing Program”. Tim Asimos says, “Measuring the effectiveness of your B2B online marketing program is essential. All of your inbound marketing and lead generation efforts—your website, blog, landing pages, SEO, social media and email marketing—should be continually measured, analyzed and fine-tuned. John Wanamaker, the 19th century retailer and a pioneer in marketing, once family quipped, “I know that half of my advertising doesn’t work. The problem is, I... [...]

The latest article on HubSpot blog is titled “How to Embed a Google+ Post [Quick Tip]”. Pamela Vaughan says, “First, there were embedded tweets. Then we had embeddable Pinterest content. And recently, we caught wind of embedded Facebook posts. Well guess what we have now, folks … Google+ Embedded Posts! That’s right! Yesterday, Google announced the ability to embed posts from Google+ to your”. How to Embed a Google+ Post [Quick Tip] HubSpot  [...]

The latest post on ‘Mashable’ is titled “Transform Any Website Into Your Design Playground”. Adario Strange says, “As the worlds of desktop and mobile content continue to overlap, a new kind of website has emerged: responsive web design, a dynamic that automatically transforms a site’s layout depending on your screen size or device. A new online service hopes to take this trend to the next level by allowing anyone to easily modify favorite online destinations into elaborately customized websites“. Transform Any Website Into Your Design Playground Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Social video: you don’t have to ‘go viral’ to make an impact”. Luke Gaydon says, “When it comes to talking social video, the buzzword on most people’s lips is usually ‘viral.’ But viral and social video are two different breeds and naturally, so are viral and social marketing. While a viral approach is about making a quick hit with content designed to become hugely popular over a short period, social video is about building an audience and establishing trust with that audience via word-of-mouth recommendations”. Social... [...]

The latest MOZ blog post is titled “Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume”. Ruth Burr says, “With Google’s recent announcement that their ​free Keyword Tool has gone away, replaced with their integrated PPC tool the Keyword Planner, a cry has gone up from SEOs: “What do we do now?””. Using Google Keyword Planner (and Other Tools Instead) for Keyword Volume MOZ Blog  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Rolls Out Bigger, Uniform Image Sizes And Larger Canvas For All Ad Formats”. Ginny Marvin says, “Today, Facebook announced a follow-up to its efforts to streamline ad units that the company announced in June. This update puts the focus on making the images more prominent and engaging. Images will be bigger and, in a nod to simplification, ad specifications will be consistent across ad placements. Advertisers will no longer need to upload multiple image sizes for different placement types. The ad canvas... [...]

The latest article on ‘MarketingProfs’ is titled “B2B Lead Generation: What Marketers Want”. Ayaz Nanji says, “Most pay-per-lead B2B marketers (51%) say knowing a buyer’s purchasing time horizon is the most important data point they want but often don’t get, according to a recent report by Business.com. The size of the buyer’s business, as measured by employee base, is the second most valuable additional data point for leads: 31% of marketers say it would be extremely valuable to know. That’s followed by industry type (29% say it would be extremely valuable)... [...]