The latest ‘Web Marketing Today’ blog post is titled “How to Build a Profitable Website; 2 Case Studies”. Andy Curry says, “Far too many businesses put up a website thinking it will automatically generate customers. It is a “build it and they will come” mentality. But there are many factors that make a website profitable or not. First, if nobody sees your website, then you won’t generate any income from it — period. It won’t matter how pretty it is, how low the prices are, or how unique the merchandise is. It will fail. So before you build a website, it’s imperative you understand... [...]

The latest article on  ‘Marketing Land’ is titled “Beyond SEO: All Smart Online Marketing Is Optimized”. Brian Clark says, “Imagine that search engines didn’t exist. Would “optimizing” your content still matter for online marketing purposes? The job of any smart marketer is to enter a conversation that’s already taking place in the mind of the prospect and channel the existing desire for solutions and benefits to a specific product or service. The key to intimately understanding that conversation is to first understand how the people you want to reach think,... [...]

If you consult with offline businesses that want to create an online presence or if you are looking to build an online site for yourself, Nano Theme by Maghfur El-Amin and Ridwan Arifandi could be just what you need. It is powerful and flexible, full of features that meet offline needs and other features for online businesses.: ■ Builds a mobile site + desktop site, or a responsive site that handles any screen size ■ Builds custom forms and tabs for your site ■ Verified to work with AWebetr, GetResponse and MailChimp ■ Supports Google Maps ■ Photo, Video, contact form Slider. Mix... [...]

The latest article on HubSpot blog is titled “How to Get In My Inbox: Confessions of an Email Unsubscribe Addict”. Alexis Watt says, “Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in”. How to Get In My Inbox: Confessions of an Email Unsubscribe Addict HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “How to make website scraping easy”. Robert Durkin says, “September is here again and the kids are back to school. We thought we’d also go ‘back to basics’ and explain how retailers can simplify their data extraction process. Web scraping is a way of extracting data from websites. Rich data extraction ensures that the most comprehensive product information is extracted from the retailer’s ecommerce site. This ensures that the data remains accurate and up-to-date and leaves less room for error”. How... [...]

The latest post on ‘Mashable’ is titled “Google Outlines Anti-Piracy Tactics in Comprehensive Report”. Fran Berkman says, “Pirates be warned, Google is out to get you. The Internet giant took a proactive step in the battle against online piracy Tuesday by releasing a 26-page report titled “How Google Fights Piracy.” Google announced this release through apost on its public policy blog, which summarized “highlights” of the report“. Google Outlines Anti-Piracy Tactics in Comprehensive Report Mashable.com  [...]

The latest ‘Econsultancy’ blog post is titled “Accenture: customer experience should be the focus of modern marketing”. David Moth says, “One of the key tenets of our Modern Marketing Manifesto is that improving the customer experience must be the relentless focus of modern marketing. It states that the customer experience is about “customer centricity as evidenced by the service or product that we deliver across channels. It is about respecting the power and importance of great design”. Digital technologies present a great opportunity for businesses to create... [...]

The latest ‘Aweber’ blog post is titled “How To Flip Criticism Of Your Product On Its Head”. Crystal Gouldey says, “AWard-winning, top-performing ads provide an awful lot of inspiration for business growth, whether you’re a newbie or a seasoned marketer. Gleaning information from the very best takes quite a lot of research, but since we already planned to do this for our own purposes, we put together a four-part series breaking down what exactly made each of these highly lauded ads work“. How To Flip Criticism Of Your Product On Its Head Aweber Blog  [...]

Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Win at Content by Targeting a Niche″. Baer says, “Paradoxically, the more information sources available to the consumer, the more niche-focused content creators must become and the more successful they’ll be. Even in a world with 52 billion indexed web pages in Google’s database, unique content opportunities exist. You, as a marketer, have to find and exploit these content holes in your marketplace. Tractor”. How to Win at Content by Targeting a Niche Jay Baer’s ‘Convince & Convert’ Blog  [...]

The latest MOZ blog post is titled “Forget Google’s Games – Make Social a Primary Traffic Source”. Simon Penson says, “For most business owners social is a toy. The marketing equivalent of that friend we all have outside our professional lives that you just don’t talk to your work colleagues about. Even though they are really the life and soul of the party”. Forget Google’s Games – Make Social a Primary Traffic Source MOZ Blog  [...]