The latest article on ‘The Forrester Blog’ is titled “Twitter Commerce: A Wow Or An Eh?”. Sucharita Mulpuru says, “Get ready for the barrage of bad speculation about Twitter and its imminent dominance of online retail. If you didn’t hear already, Twitter hired Nathan Hubbard, a former Ticketmaster exec to figure out its commerce revenue stream. Interesting yes, but game-changing, no. Here’s why: startups tend to look for smart people first and figure out their jobs later. The mentality often goes like this: “We need to figure out what we’re going to do in X, this guy has... [...]

Shawn Collins’ latest blog post is titled “ShareASale ThinkTank 2013 in Denver, CO”. Collins Says, “ShareASale ThinkTank 2013 will be held in Denver, CO from October 23-25. ShareASale ThinkTank is an annual event from ShareASale that brings together their top clients, as well as new, up-and-coming affiliate and merchants. I’ve been to the last four and it’s a fantastic combination of business and friendship in top notch locations. This time around, ShareASale ThinkTank is taking place at the Curtis Hotel in Denver. The conference kicks off with one-on-one educational sessions,... [...]

Jeremy Schoemaker’s latest blog post is titled “Email marketing with me and @copypress”. Schoemaker says, “Last thursday I did a Google Hangout with Nicole from Copypress. As you can tell it was super laid back. I lead off talking about my new company the PAR Program but we quickly go into a lot of questions that were mailed in. I give away a 4 email sequence that absolutely crushes it even if you just scan for that =P. We talk about many many various subjects some awesome questions. I loved it. I usually always get the same questions when I do webinars”. Email marketing with me and... [...]

The latest post on ‘Mashable’ is titled “Google Earns 33% of Online Ad Revenues”. Zoe Fox says, “Google is king when it comes to online ad spending. One-third of ad dollars spent online go to the search giant. Following Google, the largest destinations for online ad spending are Facebook, Yahoo and Microsoft. Online ad spending will total $117.6 billion in 2013, which is up 13% from 2012, when $104 billion was spent online. Statista created this chart showing the top 10 destinations for online ad dollars, usingeMarketer data on online ad revenues“. Google Earns 33%... [...]

The latest ‘Econsultancy’ blog post is titled “Gamification for marketers: what old school games can teach us about engagement”. Matthew Kates says, “You’ve most likely heard or even uttered the latest ‘it’ term out there for marketers: Gamification. But what does it truly mean? Is it a fad or is it here to stay? Defined as the “process of using game concepts and mechanics to engage users and change behavior,” gamification is, at its core, a simple concept with huge potential for business. In fact according to Gartner, 70% of Global 2000 organizations... [...]

The latest article on  ‘Marketing Land’ is titled “Page Speed Matters! Why You Need to Improve Yours Today”. Benjamin Spiegel says, “Pizza! My three-year-old daughter loves it — which is why the delivery guy knows exactly where our house is. But… if it takes too long to arrive, she’ll quickly move on to something else more readily accessible. Speed clearly plays an important role in her user experience — much as it does for the digital user experience”. Page Speed Matters! Why You Need to Improve Yours Today Marketing Land  [...]

The latest article on HubSpot blog is titled “What Is an Email Workflow?”. Ginny Soskey says, “So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they getstuck in your marketing funnel. They aren’t ready”. What Is an Email Workflow? HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “KISS: Keep It Significant and Shareable”. Frederic Gonzalo says, “It used to be that the KISS principle related to an age-old acronym, meaning Keep it Simple, Stupid! Since its origin in 1960, there have been slight variations, of course, from “Keep it short and simple” to “Keep it super simple” or “Keep it simple and straightforward”. All good. But in this day and age of content marketing, big data and shrinking attention span for ever-increasing amounts of shared information, the KISS principle is perhaps... [...]

The latest article on ‘The Forrester Blog’ is titled “Microsoft: Return Of The Jedi”. George Colony says, “Every ten years or so, a company in the technology industry that appears to be dead, dying, or stagnant, makes an amazing turn-around. In 1980 it was Intel — buried by the Japanese in the dynamic memory business, it re-invented as a microprocessor company. In the 1990’s it was IBM — saved from breakup-hungry investment bankers by LewGerstner to be re-born as a services company. In the 2000’s it was Apple. It’s the 2010’s — who is poised... [...]

The latest MOZ blog post is titled “5 Lessons Learned from 100,000 Usability Studies”. Phil Sharp says, “As helpful as analytics can be, they simply can’t give as complete a picture as usability studies. This post walks through five of the most important lessons we’ve learned after performing hundreds of thousands of those studies”. 5 Lessons Learned from 100,000 Usability Studies MOZ Blog  [...]