The latest article on  ‘Marketing Land’ is titled “4 Must-Know Facts On Product Listing Ad Mechanics”. Kohki Yamaguchi says, “Google’s Product Listing Ads (PLAs) have rapidly gained market share since being introduced last year, and PLAs are now well established as an integral part of retail marketers’ pay-per-click (PPC) strategies. This rapid growth has been fueled in part by theimproved performance of PLAs over traditional text ads. However, the increased spend has also resulted in competitive inflation, where CPCs for PLAs now match or exceed that... [...]

The latest article on ‘MarketingProfs’ is titled “Work Smarter, Not Harder, With Marketing Automation”. Adam Blitzer says, “Marketers in businesses of all sizes have found success using marketing automation to automate and integrate online marketing efforts, cutting down on manual processes and freeing marketers up to try new approaches. By integrating email, search marketing, lead generation, social campaigns, CRM and Web analytics into one system, marketers can work smarter, not harder. Whether you’re completely new to marketing automation or already approaching pro status, there... [...]

The latest ‘Econsultancy’ blog post is titled “Simplifying personalization: three ways every online business can achieve it today”. Juliet Stott says, “Online personalization has been blighted by the stigma that it’s something we’d all love to achieve but it’s out of the reach for the middle market. In fact, a recent Econsultancy survey that found that 94% of companies sampled agreed personalization “is critical to current and future success” but they didn’t know where to start or how to approach it. But the tables are turning and this is all about... [...]

The latest post on ‘Mashable’ is titled “3 Essential Tips for Using the Cloud”. Christina Warren says, “Jessica asks, I’ve decided to trust the cloud for my business, but I’m still concerned about reliability. What can I do to make sure I can still access my data and applications if the cloud fails? Great question, Jessica! In the grand scheme of things, the cloud is usually quite reliable. Still, downtime and outages do happen. Just last week, Instagram experienced downtime right before the VMAs because Amazon — which powers much of its cloud infrastructure... [...]

The latest article on Business Insider is titled “Here’s How Brands Can Use Social Media To Match Traditional Advertising’s Impact”. ISHBEL MACLEOD says, “As part of The Drum’s social media supplement, we asked a cross-section of people working in the industry their views on a number of relevant topics. Here, we asked: how can brands use social engagement to create the same level of impact or brand awareness as traditional advertising?”. Here’s How Brands Can Use Social Media To Match Traditional Advertising’s Impact Business Insider  [...]

The latest article on HubSpot blog is titled “55 Free Templates to Make Visual Content Creation Quick & Painless”. Pamela Vaughan says, “Visual content is in high demand. Just about every type of content we marketers create can be enhanced by some kind of visual element. And in social media? Visuals pretty much make or break your presence. In fact, photos on Facebook generate 53% more Likes, 104% more comments, and 84% more”. 55 Free Templates to Make Visual Content Creation Quick & Painless HubSpot  [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Updates Policies On How User Data Is Used In Advertising”. Matt McGee says, “Following this week’s “sponsored stories” legal settlement, Facebook is following court orders by updating the documentsthat explain how the company collects and uses data — particularly in advertisements. Close observers of Facebook’s privacy and usage documents may want to check out the “redline” PDFs for the Data Use Policy and Statement of Rights and Responsibilities, which clearly show the new language that... [...]

Rosalind Gardner’s latest blog post is titled “5 Ways to Know Your Site Has Been Penalized By Google”. Gardner says, “Have you noticed the amount of traffic for your site dropping unexpectedly over the past week or so? Maybe your sales have suddenly seemed to have frozen and stopped coming in completely? If so, one possibility could be that your site has been penalized by Google and, as a result, your site has become unranked and pretty much excluded from the search engine search result pages. And it should come as no surprise that if people online can’t find you, you won’t get many... [...]

Jeremy Schoemaker’s latest blog post is titled “Killing It With Lead Gen – A Step By Step Guide”. Schoemaker says, “If you are not familiar with the guys over at IMGRIND its run by a super affiliate and the owner of one of the successful affiliate networks out there.  They have a paid forum that contains step by step walk throughs and posts that honestly are priceless. This is not some promotional post and I am not being compensated in anyway other then them giving me the permission to make this post public.  In fact they currently have over 1500 members and as you can see on their... [...]

No more boring fonts with G-font Plugin. Face it: the default WordPress font is dull (adj.: boring, bland, blah, vanilla, same ol’- same ol’). It does nothing to enhance the excitement of your message. But Google has free fonts that can dazzle your visitors. Google fonts can be three-dimensional, or have a drop-shadow, or have outline only, and be in many colors, plus many other effects. That’s in addition to the basic variations of serif and sans-serif fonts of many styles. With the rich variety of fonts Google offers free, you may never have to buy a font. And one more thing:... [...]