The latest ‘Econsultancy’ blog post is titled “The coming age of Twittervision”. Ryan Sommer says, “For over 65 years, the $70bn TV industry has been traded on one currency…now all that is about to change. Twitter’s Vice President Joel Lunenfeld recently appeared on a Bloomberg TV segment to discuss the findings of a study linking tweets to live TV, and more importantly for his shareholders, to announce a new partnership and ranking method devised with Nielsen”. The coming age of Twittervision ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time”. Niti Shah says, “One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between calls by leveraging your company’s content”. The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time HubSpot  [...]

The latest article on ‘Business 2 Community’ is titled “10-Minute Link Building Tutorial For The New SEO”. Mitz Pantic says, “When it comes to SEO and link building webmasters are confused and do not know if they are Arthur or Martha. Some say search engine optimization is now a dirty word, other say that we no longer should be link building at all, who should we listen to? I personally have weathered many algorithm changes and the basics still remain after all the storms have hit. There is still no doubt that we all still need backlinks to our sites!”. 10-Minute Link... [...]

The latest ‘Econsultancy’ blog post is titled “Right message, right person, right now: four steps to delight customers in real time”. Daniel Guest says, “The marketer’s dream of getting the right message to the right person at the right time is now not only a reality, but for many the right time has become ‘right now’. In the third post on real time customer intelligence we examine four steps to delight customers in the ’live contact zone’”. Right message, right person, right now: four steps to delight customers in real time ‘Econsultancy’... [...]

MarketingSherpa has published an article titled “How do marketers perceive the ROI of email marketing?”. Daniel Burstein says, ” It takes money to make money, as the famous idiom states. When it comes to email marketing, a sufficient budget to execute successful campaigns is essential. To help you justify or perhaps decide on that budget, this week we are taking a look at data about email marketing ROI”. How do marketers perceive the ROI of email marketing? MarketingSherpa  [...]

The latest post on ‘Mashable’ is titled “Twitter Hires Commerce Chief to Add Shopping”. The Bloomberg team says, “Twitter Inc. hired Nathan Hubbard, the former president of Ticketmaster, as its first head of commerce, part of a push to enable shopping via short postings on its social website. Hubbard, 38, started at San Francisco-based Twitter this week, said Jim Prosser, a spokesman for the online social service. As commerce chief, Hubbard will report to Adam Bain, Twitter’s head of global revenue. Hubbard left Live Nation Entertainment Inc. (LYV)’s Ticketmaster unit earlier... [...]

The latest article on ‘MarketingProfs’ is titled “Mobile Email Benchmarks and Trends by Industry”. Ayaz Nanji says, “Consumers open almost half of all marketing emails on mobile devices, yet they prefer to interact with promotional messages on a computer, according to a recent report by Yesmail Interactive. The study found that that 49% of all marketing email opens now happen on a mobile device, yet the click-to-open rate (how many consumers clicked after opening an email) is significantly lower for mobile. Twice as many people click on an email after opening it on a desktop (23%)... [...]

Shawn Collins’ latest blog post is titled “Affiliate Summit East 2013 Recap, @VentureBeat Publishes an Objective Post, and @skimlinks News”. Collins Says, “On the August 26, 2013 episode of 7 Minutes in Affiliate Heaven podcast (listen to 7 Minutes in Affiliate Heaven), I the recently ended Affiliate Summit East 2013, checking out Philadelphia, and where to get slides and see videos. I also talked about Skimlinks redirecting links for iTunes and Groupon, a counter-punch supporting affiliate marketing in Venture Beat, and speaker opportunities for Affiliate Summit West 2014. Please review 7... [...]

The latest article on ‘Business 2 Community’ is titled “Are You Putting Up Barriers to Your Best B2B Content?”. Julia Borgini says, “Recently I forwarded a whitepaper link to a friend. He’s an Agile trainer and consultant, and I thought he would be interested in the white paper on Agile marketing methods. Turns out he wasn’t, not because the topic didn’t interest him, but because he had to fill in a long. That got me thinking.form to get the content. “I don’t want to give up that much personal information just to read it,” was his response”. Are You Putting... [...]

The latest article on Business Insider is titled “There’s A Major Shift From TV To Digital Video Ad Spending”. Laura Stampler says, “Bad news for the TV industry. After polling 5,000 advertising executives attending the Interactive Advertising Bureau’s Digital Content NewFronts, the IAB found that 75% of U.S. senior executives plan to shift their budgeting from television to digital video ads“. There’s A Major Shift From TV To Digital Video Ad Spending Business Insider  [...]