Frank Paterno says, “Unfortunately, leads don’t always answer your calls on the first attempt. So in order to systematize inbound lead follow-up, we created a visual aid that details how and when to reach out. For each of the first three days after the inbound lead is received, we’ve highlighted the daily tasks required for an effective follow-up process. Each day is slightly varied to maximize response rates. I can attest to the fact that using this follow-up strategy from the team at Intelliverse can make an impact on your quota attainment. If you try it, let me know how it goes... [...]

Emma Snider says, “For all the powerful processing work the human mind can do, it’s still prone to making bizarre assumptions or jumping to an illogical conclusion every now and then. Problem is, we don’t even recognize these patterns as strange. Since they’re built into the fabric of our thought, they just seem normal. However, upon examination, they’re revealed to be anything but. Why else would we buy Beanie Babies in bulk, or consider a rhyming tagline to be truer than a non-rhyming one? Thanks, psychological biases. Like it or not, these biases are part of us,... [...]

Jesse Mawhinney says, “Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. At the risk of sounding like a broken record, honestly, it’s amazing how fast things can change in twelve short months and 2014 was certainly no exception. While reviewing this year’s research two major trends emerged and both highlight the effectiveness of visual content marketing. As you will learn, this year’s data reveals that marketers who are leveraging... [...]

Mike Volpe says, “It may surprise some, but many small businesses new to inbound marketing are unaware that you can get some free advertising on Google through Google My Business (formerly known as Google Places) instead of paying for pay-per-click (PPC) ads on Google. And because Google is always looking to increase the value of its local search results — as well as its Google Maps application — the search engine giant has a simple way for you to provide them with that valuable information about your business, which it infuses straight into its search engine results. The benefit?... [...]

James Fox says, “It is the time of year when we look ahead, trying to figure out what trends will take hold of the masses. And if we can define the movements that are snowballing into larger trends, then we — as marketers — can use these in our planning for 2015. We can make sure our brands are at the forefront, rather than consistently struggling to keep up. We’ve reviewed the most exciting and influential ideas of the past year in an effort to predict the trends that will shape innovation, branding, and design in 2015. From not-so-jokey joke products to new, technology-assisted... [...]

Joe Lloyd says, “Effective social outreach has quickly become a necessity for marketers in the B2B space. WithLinkedIn’s 332 million users across 200 countries, and Twitter’s 284 million users sending 500 million tweets per day, it’s easy to see why social media can’t be ignored. Chances are that these channels will provide direct access to the executives your business is trying to reach. Even with knowledge of the importance of a healthy social footprint, many businesses skip the key step that can increase engagement and web traffic exponentially. Your team should be on the front... [...]

Jessica Meher says, “You never get a second chance to make a first impression — that’s why your homepage is undoubtedly one of the most important web pages on your website. For any given company, the homepage is its virtual front door. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button. That’s right — unfortunately, a lot of people still judge a book by its cover. What makes a website’s homepage design brilliant instead of blah? Well, it takes more than looks alone — it also has to work well. That’s... [...]

Fergal Glynn  says, “Sales reps are juggling dozens — sometimes hundreds — of leads and opportunities at any given time. But what often happens in fast-growing sales teams is that reps end up spending too much time on low-quality opportunities, and not enough time working leads that stand the best chance of converting to paying customers. Qualifying leads diligently and early on in the sales process enables your sales reps to spend their time on the leads that matter, but even then, much time is wasted sorting through dozens of content assets in an effort to identify the most... [...]

Dan Stasiewski says, “What’s the last major thing you tested in your email marketing program? Small tests, like subject line or sender personalization are quick and easy, something most great email marketing softwares can do out of the box. However, these small tests, which can provide some data, can’t compare to larger, more comprehensive email tests. And really when it comes to testing email marketing, it takes more than one email to really determine what works best for any given company. Comprehensive email program testing may seem daunting. However, you can clearly define your own... [...]

New WP theme from Brett Ingram is called WP Click Store. With its automation you quickly can set up a store selling Clickbank.com products in whatever niche you choose. Ingram includes step-by-step training videos that walk you through setting up your site and then managing it. With this flexible WP theme, you can fully customize your site. Then, you can add any content you like to make it unique and SEO optimized. From the admin interface, you can search the Clickbank marketplace and add products to your store with just 1 click. You may be excited about Amazon stores, and rightly so, but Clickbank... [...]