There’s a new WordPress theme marketers are finding just right for building a marketing site: Cotton WordPress theme. This new theme is not only easy to use to build a professional-looking site, it also: • Helps you engage your visitors in that crucial 30- second time window when they decide to go or stay • Loads very fast, further increasing visitor engagement and impressing the search engines • Is easy for you to use to build the site you have always wanted and get it done quickly Cotton WordPress theme comes with all the features you need for a custom, professional look... [...]

Jerod Morris says, “So … how did you sell out all 400+ tickets three months before the event even started? What was your content marketing strategy? This is the question a friendly reporter asked me during the opening night party for Authority Intensive 2014. “That’s a great question,” I said, stalling. Truth was, I didn’t know exactly how to respond. What, exactly, had we done to sell so many tickets so quickly? “Let me ask our VP of Marketing,” I said. “He’ll know.” And he did”. Get the WordPress Theme That Gives You an Unfair Business Advantage ‘Copyblogger’... [...]

Doug Yuschalk, the creator, calls it “The Most Important, Vital, and Valuable Plugin Every WordPress Site”. Perhaps we must forgive a little parental pride, but he does have a point. This plugin creates the critical information every site needs, because the search engines are looking for it, and the Federal Trade Commission also expects every site to have it. The official name for the plugin is YMYL, which stands for Your Money or Your Life. The idea is that web pages affecting people’s money or their life (such as health information) are held to a high standard of consumer... [...]

Laura Ramos says, “When it comes to content marketing, the majority of B2B marketers we surveyed last month are not as mature as they think. Roughly half of respondents (52%) are in the early stages of assembling a content strategy and executing against it. We call this early majority “Aspiring Editors” and, while their practices are often inconsistent or not fully embraced across the organization, these marketers are busy laying the foundation upon which to build an editorial point of view that gives their buyers something useful and valuable to read, watch, or interact... [...]

Chow says, “Why do you blog in the first place? Most bloggers find that it’s really hard to build a profitable blog, drive all the traffic needed as well as make money at the same time. If that’s your concern, I’m here to tell you something more powerful you’ve been neglecting. The truth is we all have personal engagements, new projects and family to attend to. You can’t possibly achieve overnight result. And you can’t achieve all your goals all at once. So rest your mind and do what other people have been neglecting. If you do this one thing, you’ll definitely experience a surge... [...]

Carey Baird and Radu Hahaianu have a new piece of software that Amazon affiliates will find quite helpful. They call it Fresh Bundle Master. This clever software enhances your Amazon affiliate store by building bundles or related products and offering the bundle as a unit. That way, you can earn a commission on three or four products, instead of just one. Amazon always has related products to offer. The software searches through Amazon’s recommendations and proposes a bundle for you to promote. You select from its suggestions, and it forms the bundle for your sales page, displays it whenever... [...]

Major online businesses (such as Harvard Law Review, Twilio, and Shopify) have found a way to improve visitor experience on their sites: powerful, easy search of the site’s content. If people can find what they are looking for on your site, they will stay longer and buy more. That have many benefits to you. Longer stays improve your search engine ranking, and if you are selling products, of course people won”t buy what they can’t find. Now your site, no matter how small, can use the same powerful embedded search engine used by the major sites, so you can offer visitors a search... [...]

If you want to sell technical services to either online or offline businesses, you need to impress them with your professionalism. And your website is the first impression you make on your potential clients. Is it up to the job? Your website needs to model the professionalism you claim to bring to their business. Sloppy design or amateurish graphics will undermine your credibility before you get a chance to prove your value. There’s a new WordPress theme designed specifically for marketers who sell products or services to businesses, Videojac Agency Website 2.0. This highly-customizable responsive... [...]

Amberly Dressler says, “WordPress is the hands-down leader in content management. Couple this popularity with the increasing need for hosting services that are geared toward individual content management systems, and Internet professionals will have no trouble seeing why 1&1 has launched WordPress Optimized Hosting. Catering to the needs of both novice and expert WordPress users, the new interface will provide a simplified installation process and control panel (see image) with WordPress themes and plugins, along with best practice tips. WordPress Optimized Hosting will also include... [...]

There have been WordPress themes customized for many niches. We have seen medical themes, restaurant themes, and themes for may other local organizations. Sometimes, developers simply add custom graphics to a standard theme aqnd call it customized. But some custom themes address the specific needs of the niche they are addressed to. Medical offices need appointment-setting features, for example. A few themes have been developed to address these custom needs. PremoPress is well-known for its themes, and, in particular for niche-oriented themes. And they are also known for their service to the... [...]