That sign over tomatoes in a grocery store applies to people, too, when they come to your squeeze page. Some people say squeeze pages don’t work anymore. They are partially right. Typical squeeze pages don’t work as well as they used to. Viruses, malware and data center hacks have made people more cautious than ever before. And who can blame them? If you have ever had your identity stolen, you never want it to happen again. So before people will share their contact information, they need to get to know you and trust you. Then, just maybe, they will open up with their name and email. Savvy... [...]

“Pillar Traffic” comes a long-forgotten term in the internet marketing world, “pillar content.” The idea was popular with bloggers several years ago and referred to traffic campaigns where bloggers would create specific types of very engaging content that their audience would share with their friends. Eventually, this dropped from most people’s radar. However, in part because it is no longer overused, it’s even more useful in bringing in new traffic now than ever. Chris Munch and his team are reviving this once popular traffic method. They have developed software... [...]

The latest software from Chris Munch is Hook Pages, a tool to build the popularity of your website using great content. The key to hook pages is something Munch calls “pillar content”. His sales page has a video that explains what he means in detail. But, in summary, “Pillar Content” refers to high-quality content that conveys the theme of your site. These are the posts that people share with their friends. And people will know what kind of content to expect when they come back. Creating pillar content is beneficial for increasing the visitor count for your site, as well... [...]

They say it was Hippocrates who first said, “Primum non nocere” (First, do no harm.) He was talking to doctors, but his rule also applies to landing pages. The first rule of landing pages (or squeeze pages) is “Don’t scare away the people who land there.” (At least, not the people you are targeting.) When they see an opt-in form as soon as they arrive, their suspicions are activated, and they become very cautious. They don’t know you and they don’t know if they can trust you with their name and email address. It’s that suspicion and fear that OptinLinks... [...]

Chris Munch is known as a prolific creator of marketing tools. His latest is Hook Pages. The key to hook pages is something Munch calls “pillar content”. He has created 3 videos available (with free opt-in) from his “soon-to-be sales page” that explains what he means. If you are short on time, skip video 1. There’s a lot of good information in video 2 on finding and using pillar content. “Pillar Content” refers to high-quality content that sets the theme of your site, so people will know what to expect when they come back. His video explains things like: •... [...]

Gail Trahd’s latest ‘PLR Health Wizard’ blog post is titled “How to Rewrite Private Label Rights Content”. Gail says, “This past week I had a question from a member about rewriting PLR content – actually there were several from members and non-members. So, I put together this short video that will walk you through how to rewrite the content and make it all your own. In the video I reference a paragraph that I rewrote and that’s below the video.  Usually I would do a transcription below so you don’ t have to listen if you don’t want to but there just wasn’t time to get this... [...]

If you’re like most marketers, you are constantly searching for more optins because a larger mailing list of interested people has to benefit your business. If your current process isn’t working, you might want to try a new way to capture leads and build your list. When you aren’t getting the results you need, you can build your email list with Twitter. Twitter is neglected by many marketers, but it has millions of members, interested in all sorts of products. One warning, though: users check their Twitter accounts from their mobile a lot of the time, so if you want to engage... [...]

If you are an Amazon affiliate (or any type of affiliate, for that matter) you are probably on the lookout for new ways to get targeted traffic. Tweetpressr, announced this week, can find new, legitimate, tqrgeted traffic for you. That’s good because We all know that Twitter frowns on affiliates spamming their Twitter accounts with links. Twitter is famous for sending warm buyer traffic to sales offers, traffic already interested in the product being sold. If you build your customary affiliate site, then you can use the Tweetpressr plugin to build an authoritative feed into Twitter, focused... [...]

The latest article on ‘Website Magazine’ is titled “Bing Translates WordPress Blogs”. Pete Prestipino says, “Ready to cater to a more international audience with your WordPress blog? Microsoft Open Technologies, which works on open-source software and solutions and the interchangeability between Microsoft and non-Microsoft technologies, has released a new Bing Translator plugin. The plugin, which runs on WordPress sites running version 3.8 or later, enables website visitors to translate a site into any of the 40-plus supported languages without leaving the page. The plugin even provides... [...]

Of the three main social media sites that marketers focus on: • Twitter • Facebook and • Pinterest, Twitter has been neglected, but now is capturing marketer attention again due to its impressive growth. Twitter, more than the others, is an excellent pre-sell platform. 140 character is enough to tease visitors, but not enough to actually do much hard selling. Besides that, its visitors are already in a action-oriented state of mind and use Twitter to find things to tweet about, share & to buy. Twitter has about 2.1 billion search engine queries every day. That equates to... [...]