Baer says, “By now, most marketers have realized that video isn’t a passing fad. It’s the real deal when it comes to delivering authentic storytelling, and it’s changing the way businesses offer unexpected value. Companies are even becoming known for their video content. If I say Coca-Cola, WestJet, or Old Spice, for example, you can likely list videos you’ve shared from these brands. Great videos distinguish you from competitors because this memorable medium opens people’s hearts. Unlike a white paper or eBook, video assets make people feel. And once your marketing crosses over into... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Best Google Analytics Metrics for Social Media Professionals″. Baer says, “Adam Singer, Analytics Advocate at Google, joins the Social Pros Podcast this week to discuss what it’s like working for Google Analytics, measuring macro versus micro conversions for social media, and the importance for every business and professional of measuring success”. The Best Google Analytics Metrics for Social Media Professionals Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup″. Baer says, “Google is now leveraging real-time search data to curate sharable facts and visuals to help fuel online conversations around the World Cup. Created in partnership with R/GA London, this marks the company’s first-ever newsroom based on Google Trends search results”. Google Embraces Real-Time Data and Visuals To Share Search Trends Around The World Cup Jay Baer’s ‘Convince & Convert’ Blog  [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The Best Way to Keep Up With Marketing Technology and Trends″. Baer says, “Since the days of yore, marketing strategy has been designed for the same purpose: sell more stuff. Marketing tactics, on the other hand, are a different kind of animal. This beast is in a constant state of flux, whether you’re heads-down in social, search, or any ad space with more than a smidgen of competition. As a result, the future of marketing is being shaped by those who can keep up, continue to learn what has changed, and use that knowledge... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “The 3 Most Important Traits of a Great Social Agent for Your Business″. Baer says, “There are two kinds of people in digital networking: social agents and prospects. Everyone in sales knows what a prospect is, but what is a social agent? Who are yours? And what role do social agents play in your social selling strategy? Social agents grow your business by sharing your content online to amplify your message”. The 3 Most Important Traits of a Great Social Agent for Your Business Jay Baer’s ‘Convince & Convert’... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “Why it’s easier for B2B to measure content marketing″. Baer says, “This is the seventh in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool). For more of this series (and others) please subscribe to my YouTube channel. Terry: Do you think communicators are missing opportunities if... [...]

Jay Baer ‘s latest ‘Convince & Convert’ blog post is titled “How Customer Service can Devastate Your Social Media Plans″. Baer says, “Peter Shankman – entrepreneur, author, and consultant – joins the Social Pros Podcast this week to discuss the essentials of social media customer service, including managing social media presence, balancing marketing and customer service, and empowering employees to make a difference.”. How Customer Service can Devastate Your Social Media Plans Jay Baer’s ‘Convince & Convert’ Blog  [...]

Now, anyone can build a business in the Insurance niche. There are three ways online marketers normally get involved in this niche: 1. Building websites for local insurance agents 2. Promoting CPA offers that invite people to get insurance quotes from major insurance companies. 3. Provide lead generation services for local insurance offices In both cases you need to create an opt-in form on a lead capture page, where the prospect requests a quote on insurance. New software, called the Insurance Quote Box Creator plugin makes it easy. This new software is a WordPress plugin that allows you to create... [...]

The WordPress defaults are “plain vanilla”, ordinary, and, some might say, ugly. If you want to make your website stand out from thousands of other WordPress sites, you need to beautify it. Of course, beauty isn’t at the heart of your site; the heart is your content. And, of course, in websites, as in life, beauty is only skin deep. But the appearance of your site matters. That’s what makes people stop and take a look at your content. If your site uses the same Arial font everyone else uses, that doesn’t attract attention. If your site is all text, that limits people’s... [...]

The latest post on ‘Copyblogger’ Blog is titled “Why You Should Curate Content (And How to Do It Right)”. Jerod Morris says, “Why are we doing a four-part podcast series about content curation? Because it’s a concept that is easy to understand, but not always easy to execute. It requires commitment, strategic thinking, and that most precious of resources: time. But when you do it right, and do it right consistently, content curation can be a foundational building block of your authority. And if you follow Copyblogger, you know how important developing and maintaining authority is”. Why... [...]