The latest article on ‘Business 2 Community’ is titled “Why Google Business Walking Tours are Crucial to Local Marketing”. Sasha Zinevych says, “What’s the best way to gain serious exposure for your local business? You can invest in costly direct mail campaigns or pour your entire budget into a geo-targeted SEO strategy. However, the easiest option might be simpler than you think. Optimizing your presence on Google business with relevant contact info and high-quality images can allow you to build an instant rapport with visitors, long before they set foot in your brick-and-mortar... [...]

The latest ‘Econsultancy’ blog post is titled “20 mind-blowing social media statistics: three years later”. David Moth says, “Back in 2010 when social media marketing was still in its infancy our former research director Jake Hird rounded up more than 20 mind-blowing stats that gave an overview of how the industry was progressing. Since then Jake has emigrated to an old British penal colony and these stats have become somewhat less mind-blowing as people now accept that social media is a massive industry”. 20 mind-blowing social media statistics: three years... [...]

The latest post on ‘Mashable’ is titled “2013’s Top Winners and Losers in Tech”. Samantha Murphy Kelly says, “2013 was a year of tech comebacks — from Netflix to Nokia — but not all turnaround attempts fared so well. Myspace, anyone?As we look back on the past year, certain “winners” clearly conquered the industry. Others fell dramatically short. From the $1.1 billion acquisition of blogging platform Tumblr to the growing popularity of Snapchat, which reportedly turned down a $3 billion bid from Facebook, startups hit the mainstream in a big way”. 2013’s... [...]

The latest MOZ blog post is titled “Treat Your Channels like a Soccer Team”. Craig Bradford says, “Different marketing channels play different roles, and just as you wouldn’t build a soccer team with only goal-scoring strikers, you shouldn’t build a suite of marketing channels that focus solely on conversions”. Treat Your Channels like a Soccer Team MOZ Blog  [...]

The latest article on ‘Business 2 Community’ is titled “How To Build The Perfect Tumblr Profile For Business”. Gerry Moran says, “Tumblr needs to be considered for every brand’s picture-perfect content marketing strategy in 2014. With native buying behavior focusing on the visual experience, brands need to be presenting their story at the multitude of customer touchpoints. This content consumption behavior demands that brands evolve into a curator and syndicator of their content assets on visual and graphical platforms like Tumblr, Instagram and Pinterest”. How To... [...]

The latest ‘Econsultancy’ blog post is titled “How you can boost your email re-activation campaign’s response rate”. Parry Malm says, “Depressingly, the life of an email marketer is one of minorities, even the best email campaigns are opened by just a tiny minority of people.  And as a result, every one of us has mused at one point or another, ‘How can I get these non-opening 80% to engage with me again?’ And so we send out re-engagement campaigns, get a couple or three percent response, and think we’ve done a great job”. How you can boost your... [...]

The latest post on ‘Mashable’ is titled “What Do Instagram Advertisers Actually Get for Their Money?”. Joshua Brustein says, “It’s been about a month since Instagram users have been subjected to ads in their feeds, and the photogenic world somehow hasn’t ended. In fact, the companies behind the ads seem to be reaping some benefit, even if the actual value proposition here is still a bit foggy.Curalate, an outfit working with companies that want to advertise on social media, looked at all five brands included in Instagram’s first push. If nothing else, the paid ads... [...]

The latest article on  ‘Marketing Land’ is titled “Advertorial Native Ads To Receive Closer FTC Scrutiny”. Greg Sterling says, “At one time the mixing of editorial and advertising content was an unthinkable breach of journalistic ethics. Now it’s the hottest online advertising trend: Native Ads. Native Ads don’t automatically violate US Federal Trade Commission (FTC) rules against “deceptive advertising” provided they’re identified as sponsored content. However the question is whether publisher websites are sufficiently calling out Native Ads as advertising. According... [...]

The latest article on HubSpot blog is titled “8 Dangers of Buying an Email List”. Jesse Mawhinney says, “When you are faced with aggressive sales targets and dwindling lead generation performance, purchasing an email contact list can seem like a tempting quick fix to gain new contacts and disseminate your message. In reality, however, this practice could be the death of your credibility. These are the 8 dangers of using purchased email lists and why it may harm—rather than help—your business. 1. People don’t want to hear from you What’s worse than an unsolicited cold... [...]

The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Facebook”. Christopher Ratcliff says, “As a small business owner you’re in a great position to start exploiting social media for all its worth, adding much sought after personalisation and relevance at an integral stage of your development. Although social media can be a fairly time consuming practice depending on how many platforms you choose to use, it’s also the key way for a small business to develop awareness, raise its profile, gauge its market and interact with... [...]