The latest post on ‘Mashable’ is titled “Hackers Compromise 2 Million Facebook, Twitter and Gmail Accounts”. Samantha Murphy Kelly says, “More than 2 million accounts have been compromised from popular sites such as Google,Yahoo, Twitter, Facebook and LinkedIn after malware captured login credentials from users worldwide, according to a new report.According to web security firm Trustwave, hackers have stolen login usernames and passwords across various sites in the past month with the help of Pony malware, a bit different than a typical breach”. Hackers Compromise... [...]

The latest MOZ blog post is titled “11 Marketing Survival Lessons Learned from Accidentally Enraging an Island City-State”. Danny Dover says, “600,000 unique visitors flooded in to read the post and half of them were not happy with me. This post outlines the 11 most important marketing lessons I learned from accidentally enraging a good portion of the island of Singapore”. 11 Marketing Survival Lessons Learned from Accidentally Enraging an Island City-State MOZ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “10 fast-rising digital buzzwords of 2013, and what they mean”. Chris Lake says, “Everybody loves to hate buzzwords, but those of us who work in digital need to tolerate the birth of new phrases to describe new things. I’m not talking about horrific PR terminology like ‘leverage’ and ‘synergy’ and ‘blue sky’, which are not to be tolerated, and which I’ve previously discussed. Instead, we shall focus on those buzzwords and phrases that have originated in recent years, and which have significantly grown in... [...]

The latest article on  ‘Marketing Land’ is titled “Destroy Stress, Enhance Zen – 13 Tips To Thrive Mentally In Marketing”. John Lincoln says, “I know this article is a little outside the Marketing Land wheelhouse (I was actually told that by one of the amazing editors here, and I agree), but I felt like these were tips any marketing professional could appreciate. So for this article, let’s take a step back and focus on strategies for creating a winning mental state in the world of marketing. When you work in a fast-paced work agency or in-house marketing environment,... [...]

The latest article on ‘The Forrester Blog’ is titled “eCommerce. Russian Style”. Martin Gill says, “Anyone who’s heard me speak at a conference over the last couple of years stands a fair chance of having listened to me talk about the fall of the Berlin Wall. Now, considering I typically talk about Agile Commerce, Digital Transformation and occasionally mobile retail strategies, that might sound odd, but I talk about the fall of the Wall as an icon for revolution and for change. And change is exactly what’s happening east of the old iron curtain now”. eCommerce. Russian... [...]

The latest article on ‘Business 2 Community’ is titled “7 Emerging Content Marketing Specialties”. Pat Owings says, “There’s just no question that the internet has drastically changed the face of marketing. A few decades ago, job postings at an ad agency looked drastically different than they do at organizations today. While content marketing as we know it isn’t a new concept, the idea of brands as publishers has created a need for individuals who can develop deep expertise within specific capabilities. Researchers have found that the average B2B content marketer uses 12... [...]

The latest ‘Web Marketing Today’ blog post is titled “Online Testing Most Overlooked Process”. Andy Curry says, “Testing is perhaps the most overlooked process in online marketing. Yet it’s one of the most important things to do. When you’re selling something online, you should never think that your first draft is final draft. In other words, if you create a sales page for a product and you start selling from it, it’s crucial to keep testing variables to see if you can sell more. The first time you sell something established your control page. Any time you test other variables... [...]

The latest post on ‘Mashable’ is titled “How a 113-Year-Old Company Boosted Holiday Sales on Facebook”. Max Blau says, “The classic story of The Polar Express has captivated the hearts and minds of boys and girls across the globe for nearly three decades. The popular Christmastime tale, first released in 1985 as an illustrated children’s book, has since inspired an Oscar-nominated 2004 film and a collectible railroad set from model train-makers Lionel LLC.With the film’s 10th anniversary quickly approaching, the toy manufacturer wanted to recapture the hearts and... [...]

The latest ‘Econsultancy’ blog post is titled “You’re not safe: The uneven reinvention of marketing in B2B”. Stefan Tornquist says, “As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption. If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe”. You’re not safe: The uneven reinvention of marketing... [...]

John Chow’s latest blog post is titled “How To Jump Start a Marketing Campaign on Twitter”. Chow says, “Twitter is one of the most popular places to market, share and post updates from blog posts, ad campaigns, and events. Twitter is a great place to share information, but if done correctly, it can bring traffic, engagement and new business. If you have never used Twitter or your tweets have been far and few between, how can you jump start a marketing campaign on Twitter?”. How To Jump Start a Marketing Campaign on Twitter John Chow’s Blog  [...]