The latest MOZ blog post is titled “How to Build Your Own Mass Keyword Difficulty Tool”. Martin Macdonald says, “Combining a few readily available tools in creative ways can give you everything you need to measure basic ranking difficulty for any number of keywords. This post shows you how”. How to Build Your Own Mass Keyword Difficulty Tool MOZ Blog  [...]

The latest ‘Aweber’ blog post is titled “Email Marketing Lessons From Classic Holiday Movies”. Stevew says, “It’s the first full week of the December, which means the holiday season is now in full swing. In between all of the hustle and bustle that comes with this time of year, you may also want to take some time to relax. What better way to do so then to watch one of the classic holiday movies that will surely be playing non-stop on TV for the next month? It’s not just mindless entertainment though. Believe it or not, you can actually learn a thing or two from the morals of all of... [...]

MarketingSherpa has released a case study titled “Email Marketing: Copyblogger’s email list grows by 400% using free paywall to access “MyCopyblogger” content”. Courtney Eckerle says, “Frustrated by the email conversion plateau of traditional methods, online content marketing website Copyblogger launched a free paywall, “MyCopyblogger,” with the goal of allowing registered members access to consistent and deeply valuable content. With the goal of increasing its list and nurturing leads, see how MyCoppyblogger increased email sign-ups by 400%. The... [...]

The latest article on HubSpot blog is titled “7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media”. Jessica Meher says, “The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. The problem is, some brands will do everything by the books — posting consistently, hiring full-time community managers, and implementing analytics — and still fail to achieve a return oninvestment. Your social channels resemble a field of chirping crickets... [...]

The latest post on ‘Mashable’ is titled “Cyber Monday Sales Hit New Record, With Help From Mobile”. Seth Fiegerman says, “Cyber Monday sales set a new one-day record for online shopping, according to a report.Online sales for Cyber Monday increased by more than 20% from a year earlier, helped by strong growth in mobile sales, according to the latest data from IBM Digital Analytics Benchmark, which tracks 800 U.S. retail websites. Mobile sales increased 55% year-over-year and now account for more than 17% of total online sales for Cyber Monday”. Cyber Monday Sales Hit New... [...]

The latest article on ‘MarketingProfs’ is titled “What Marketers Do: Their Tactics, Tools, Challenges, and Campaigns”. Gregory Kennedy says, “Some 19,464 North American marketers were surveyed recently by Act-On about their favorite marketing technologies, tools, and tactics, along with the types of marketing challenges they face and marketing campaigns they launch. The top 5 technologies that marketers use are email marketing (77%), social media (72%), website visitor tracking (51%), CRM (40%), and webforms (34%), reports Act-On. And what are the greatest challenges marketers face?”. What... [...]

The latest article on  ‘Marketing Land’ is titled “Keeping The Holiday Drill In Check: How To Plan Rather Than React”. Kendall Allen says, “It’s that time of year. Once again, we are awash in holiday projections — and with those projections come seasonally specific recommendations for marketers. This includes everything from capitalizing on mobile’s first true holiday to investing more in programmatic as that trend ramp steepens into 2014. Assuming you are more dexterous than you were this time last year (which most of us are), the seasonal imperative suggests... [...]

The latest ‘Econsultancy’ blog post is titled “How to handle online reviews this Christmas”. Jan Vels Jensen says, “Many businesses have shied away from online reviews because of the fear that bad reviews will ruin their business. But it’s just not true. Everyone knows that no business is perfect and that sometimes things can go wrong. So, across-the-board five star reviews should always be taken with a pinch of salt as it’s inevitable that someday, someone, somewhere will have been less than ecstatic about the company they bought from”. How to handle online... [...]

The latest article on ‘The Forrester Blog’ is titled “Marketing Innovation Labs Focus The Organization on ‘What’s Next’ Customer Engagement Opportunities”. Bert Dumars says, “As we head into the 4th year of the Age of the Customer — a 20-year business cycle that began in 2010 in which the most successful enterprises will reinvent themselves to systematically understand and serve increasingly powerful customers – focused marketing innovation programs are now table stakes to enter this new customer controlled game. My latest report on marketing innovation... [...]

The latest article on Business Insider is titled “12 Successful Entrepreneurs Share The Best Advice They Ever Got”. Max Nisen says, “Being a successful entrepreneur frequently involves a series of missteps and mistakes before finally nailing the right idea or business. The difference, for many, between giving up and persisting through the toughest times can be getting advice from people who have done it before – and being smart enough to listen”. 12 Successful Entrepreneurs Share The Best Advice They Ever Got Business Insider  [...]