The latest article on HubSpot blog is titled “Sales Expert Shares Top Predictions for 2014 at #DF13”. Katie Burke says, “Last year, CRM expert Brent Leary predicted that 2013 would be the year that small and medium-sized businesses adopted marketing automation. Given his success in predicting the future last year, we attended his session atDreamforce this week in which he outlined the biggest and latest SMB trends as well as what he foresees for the CRM space in 2014. Here’s what he had to say”. Sales Expert Shares Top Predictions for 2014 at #DF13 HubSpot [...]
Archive for the 'Internet Marketing Blogs' Category
The latest article on ‘MarketingProfs’ is titled “Small Business Saturday: Think Mobile to Inform, Attract, and Show You Care”. Ryan Golden says, “Are you using local and mobile marketing to attract business locally? As a former merchant, I realize that your plate is full… every day: payroll, inventory, scheduling, employee issues… the list goes on and on. Now, Small Business Saturday is around the corner, and some of you are asking, “Is it worth adding to my plate?” Well, let’s see… First: Inform Your small business is about “shopping local,”... [...]
The latest article on ‘Marketing Land’ is titled “Why Matt Cutts Is Wrong About Responsive Web Design”. Bryson Meunier says, “Like most white hat SEOs in our industry, I respect and appreciate what Matt Cutts has done for SEO. So much so that, though I’ve never met the man, I recently donated to help him fight Cancer in the Dana Farber Boston Marathon challenge (you should, too). More than anyone, he has been a tireless referee and champion of those who play fairly in this game of gaining visibility in the search results that we call SEO”. Why Matt Cutts... [...]
Selling software can be a profitable business. Marketers are dependent on it. Every website needs software to keep it running. WordPress plugins are a popular software product that some marketers have chosen to specialize in, because of the wide appeal plugins have. At first, you might be reluctant to consider this a viable business for yourself because of the apparent technical hurdles you have to werestle with. Writing the code for a plugin is the work of a technical specialist, not a marketing specialist. But once a technical specialist has created the plugin, it takes a marketer to make it... [...]
MarketingSherpa has released a case study titled “Cause Marketing: Multichannel marketing for medical center raffle grows email list 89%”. Allison Banko says, “The beauty of communication is that there isn’t just one universal way to pump out your message. From the written word to sounds from a speaker to images on a video, there’s an entire gamut to tap into. In marketing, maxing out the various mediums can be extremely beneficial. Read on to learn how Tucson Medical Center utilized nearly every medium under the sun to market the first year of a unique fundraising... [...]
The latest ‘Web Marketing Today’ blog post is titled “Google Analytics and Site Search”. Kevin Webster says, “A consumer’s search for a product or service doesn’t stop on a search engine results page — he or she often digs deeper on your website. Many marketers and business owners focus on how people arrived at their lead generation form, or added a product to the shopping cart check out. They pour over search phrases typed into Google or Bing and study which of their Facebook posts and tweets drove the most traffic to their websites. But that’s only part of the story”. Google... [...]
‘4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign’ – ‘Business 2 Community’ Article
The latest article on ‘Business 2 Community’ is titled “4 Ways To Use Twitter Custom Timelines In Your Marketing Campaign”. Lauren Riley says, “A mere week after Twitter made its first foray into the stock market, the social networking site wasted no time in announcing a rather fancy new feature. On Tuesday, it was revealed that Twitter Custom Timelines (I hope they come up with a snappier name for them soon!) have been added to their TweetDeck platform, giving users the chance to curate specific tweets to create a story or collection of tweets on a particular topic and share... [...]
The latest article on HubSpot blog is titled “4 Ways to Stand Out Better On Facebook’s News Feed”. Laura Hogan says, “Are you frustrated by the lack of engagement with your Facebook posts? In order to increase Facebook post engagement you need to learn how to stand out and rock the Facebook news feed. We’ve put together 4 tips that will help you utilize Facebook’s algorithm to your advantage, find and engage your audience, and analyze your activity for premium results. Let’s get started! 1. Post Engaging Images and Copy Facebook is a hugely visual platform, we... [...]
The latest post on ‘Mashable’ is titled “Marketing 101: The Importance of Conversion”. Lauren Drell says, “In our new Metrics That Matter series, Mashable is speaking with digital marketers about the metrics they pay attention to and why. While it’s always a good thing to have consumers tweet nice things about you and “like” your Facebook posts, marketers are in the business of selling, and they need to influence consumer behavior. The goal is first, to let people know about a product and second, convince them to buy it. But to do so, they need a solid grasp... [...]
The latest ‘Econsultancy’ blog post is titled “How small businesses can make the most of Twitter”. Christopher Ratcliff says, ““If there’s one thing you have if you run a small business, it’s time. If there’s one thing you probably don’t have, it’s money.” I have to credit the above statement to Will Critchlow, it truly condenses what I’m about to discuss in a simplified way. Essentially social media costs nothing but can be a fairly time consuming practice depending on how many platforms you choose to use. Social media is also the key... [...]