MarketingSherpa has released a case study titled “Multichannel Marketing: IT company’s zombie-themed campaign increases CTO 3% at president, owner level”. David Kirkpatrick says, ” Sometimes, B2B can be fun. Take for instance this award-winning case study from SunGard Availability Services that took advantage of the popularity of zombies in current media and culture. The concept of a zombie apocalypse neatly fit into SunGard’s key business of disaster recovery, and the marketing team was even able to time the campaign with a summer motion picture release. Discover... [...]
Archive for the 'Internet Marketing Blogs' Category
The latest MOZ blog post is titled “Help Us Improve the Moz Blog”. Trevor Klein says, “We want the Moz Blog to be as valuable and relevant as possible for you and your work, and to that end we’d like to get to know you better. Please help us out by taking this five-minute survey; we’ll use the results to shape the content you see on the blog”. Help Us Improve the Moz Blog MOZ Blog [...]
The latest article on ‘Marketing Land’ is titled “Yahoo Rolls Out New HD Image Ads”. Amy Gesenhues says, “Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size”. Yahoo Rolls Out New HD Image Ads Marketing Land [...]
The latest article on HubSpot blog is titled “Customers Are Changing. Are You Ready for Generation C?”. Brian Solis says, “When was the last time you researched customer segmentation for your business? When was the last time you reviewed your customer’s decision journey? If your business is like most others, you most likely studied how customers interact on the web and inthe real world some years ago. But have you observed how customers use mobile, apps, blogs, and social networks – to learn how they find you, and how they decide for or against you? Believe it or not, there’s... [...]
The latest post on ‘Mashable’ is titled “How Social Media is Changing Business — And Your Job Search”. Katie Douthwaite says, “A decade ago, businesses didn’t have company Facebook profiles, Twitter accounts or Instagram feeds.In fact, Facebook didn’t exist. When you start thinking about how much social media has changed the way that businesses operate in the past few years, you can’t help but wonder how much more — and how — it will change in the coming decade”. How Social Media is Changing Business — And Your Job Search Mashable.com [...]
The latest ‘Econsultancy’ blog post is titled “Four key search marketing questions we’re asking in North America”. Andrew Warren-Payne says, “For the forth year running, we’ve been asking search marketers in North America to give us their views of the state of the industry. Previously we’ve covered a broad area of concerns, from how search marketers set objectives and metrics, right through to budgets, resourcing and the integration of social media. This year while covering similar areas to the previous, there are a few differences. Below are some of the things... [...]
The latest article on ‘MarketingProfs’ is titled “Get Rid of Your Lousy ‘About’ Page Once and for All”. Sonja Jobson says, “Let’s be honest for a minute. How many “About” pages have you read that actually got you excited about a business or brand? I’m guessing… not a lot. The more common reactions to “About Us” pages are boredom, impatience, and strong feelings of being almost completely ignored. That is a huge problem, because the “About” page is one of the most popular destinations on any website. People click over to... [...]
The latest article on ‘Business 2 Community’ is titled “Big Data’s Greatest Power: Predictive Analytics”. David Bernstein says, “There’s hardly an article, news story, webinar, or whitepaper these days that talks about Big Data that doesn’t also talk about predictive analytics. In fact, I contribute to that body of work through my own talks and writings. So, why is there such hype and curiosity about these topics? Even though the topics may seem complicated, the answer is actually very straightforward. As a rule of thumb, being surprised is rarely a good thing in... [...]
The latest article on HubSpot blog is titled “How to Bulk Schedule Tweets Without Sacrificing Authenticity”. Meghan Keaney Anderson says, “Do you remember the day Old Spice and Taco Bell started trash-talking to each other on Twitter? It was soooo funny. How about the time a follower joked that bird poop could easily destroy a Smart Car and Smart Car responded with this? The best moments on Twitter are always the unscripted ones and embody what the social platform is all about. From eye-witness accounts of breaking news to genuine company-customer interactions, Twitter tears... [...]
The latest post on ‘Mashable’ is titled “Just 47% of Facebook Users Get News From the Social Network”. Zoe Fox says, “It takes a special mix of cuteness and luck to stand out among a crowd of aspiring celebrity cats online. But when you look at the numbers, one feline reigns supreme.The official king of Internet cats, Grumpy Cat, has more than 2.3 million followers on Twitterand Facebook combined. A secondary, non-official Grumpy Cat account on Twitter has 1.2 million followers”. Just 47% of Facebook Users Get News From the Social Network Mashable.com [...]