Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “Three Digital Marketing Trends for 2014 and Beyond″. Baer says, “Earlier this fall, I keynoted at Lee Jean’s Digital Days, a day long event for Lee Jean’s marketing teams and their agency partners. They asked me to share a few digital marketing trends that were beyond the tipping point. I discussed three: Real-Time Marketing, Creating Youtility, and Empowering Employees & Fans. 1. Real-Time Marketing The”. Three Digital Marketing Trends for 2014 and Beyond Jay Baer’s ‘Convince & Convert’ Blog [...]
Archive for the 'Internet Marketing Blogs' Category
John Chow’s latest blog post is titled “How To Increase Email Subscription By Over 400%”. Chow says, “The money is in the list. We all know that. A big email list is like money in the bank. The key to building a big list is getting people to subscribe to it. Unfortunately, most bloggers don’t do a very good at this. They put up a simple email sign up box, expecting all their readers to subscribe, and get upset when nobody does. You need to use multiple methods to get your subscription box in front of the readers. I have been using a new service call OptinMonster for the past week, and... [...]
The latest ‘Econsultancy’ blog post is titled “10 things to avoid using in your email subject lines”. David Moth says, “Writing an email subject line is a fine art that requires a high level of creativity as well as careful analysis of what customers respond to. It’s not easy coming up with varied topics that pique the reader’s interest while avoid becoming monotonous or relying too heavily on sales and promotions. Luckily there are a huge number of case studies published online that help to give marketers inspiration by revealing the type of content and tactics... [...]
The latest article on ‘Marketing Land’ is titled “Content Marketing Strategy: How To Create Killer Headlines”. Kerin Foster says, “Content creation isn’t just about the meat of what you’re writing. Consider the first thing the potential reader sees: the headline. Think of it this way: if you open your Inbox and see an e-mail with a subject line that sounds cheesy and spammy, are you going to open it? Probably not. Similarly, when creating your content, don’t forget that your headline is one of the most important aspects of it. It is your very first opportunity... [...]
The latest article on ‘MarketingProfs’ is titled “B2B Buyers Prefer Short Content; Rely Heavily on Google Searches”. Ayaz Nanji says, “Almost three quarters (72%) of buyers planning to purchase a business product begin their research with a Google search, according to a recent report by Pardot. After an initial search, 70% of buyers then return online 2-3 times to do additional research, and 12% return online more than three times. Just under one in five (18%) do all of their online research in a single sitting. Besides Google, B2B buyers also use personal networks (15.5%), Yahoo (5.5%),... [...]
The latest MOZ blog post is titled “Why Bad Linkbait Needs to Die: How Linkable Assets Deliver 10x More Value”. Cyrus Shepard says, “Bad linkbait is the scourge of the Internet. It wastes our time, money, and our audience’s attention. A growing problem with poorly executed linkbait is the risk it creates for your SEO and the hidden costs of creating less-than-stellar content. What’s the solution? We love good linkable assets. Let’s explore why linkable assets deliver 10 times more value for your SEO dollar”. Why Bad Linkbait Needs to Die: How Linkable Assets Deliver... [...]
MarketingSherpa has released a case study titled “Email Marketing: E-commerce site increases online ticket purchases by 66% with relevant content”. Courtney Eckerle says, “After Eventful won E-commerce Best in Show in MarketingSherpa Email Awards 2014, presented by ExactTarget, we interviewed Paul Ramirez for this updated case study about the Web service’s winning campaign, elements of which were described previously in a MarketingSherpa case study from February of last year. Eventful displayed email marketing excellence in not only its solid results, but in creative and... [...]
The latest post on ‘Mashable’ is titled “Yahoo’s New Security Features and Other News You Need to Know”. Stan Schroeder says, “Welcome to this morning’s edition of “First To Know,” a series in which we keep you in the know on what’s happening in the digital world. Today, we’re looking at three particularly interesting stories. Oxford Dictionaries came to a conclusion on the word of the year: “selfie.” The virual currency Bitcoin reached an all-time high of $900 before leveling out around $650″. Yahoo’s New Security... [...]
The latest article on ‘Marketing Land’ is titled “Google Adwords Rolls Out New Video Call Support Feature Using Hangouts”. Amy Gesenhues says, “Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the “Video Call” option from the “Contact Us” menu on the Help page”. Google Adwords Rolls Out New Video Call Support Feature Using... [...]
The latest article on ‘MarketingProfs’ is titled “The B2B Marketers Guide to Dreamforce 2013”. MarketingProfs team says, “If you’re a B2B marketer attending Dreamforce, Nov. 18-21, 2013, in San Francisco, you need a quick guide to all its B2B-related sessions and networking events. The following infographic by DemandBase can help! It highlights some of the best B2B events at Dreamforce. For example, Tuesday is already planned for you: 1. Start off the day focusing on “11 Secrets to Email Marketing That Gets Opened, Read, and Clicked” at the Palace Hotel, Ralston... [...]