Quality links are one of the most crucial ranking factors for a website. Online businesses rely solely on traffic to their websites in order to generate sales and links help them get more web traffic. Ahrefs contributor Tim Soulo has published ‘Link Building for SEO: The Beginner’s Guide’ explaining the importance of link building for SEO. He says, “According to Google’s Andrey Lipattsev, links are one of the three major ranking factors in Google. So if you want your website’s pages to rank high in search, you will almost certainly need links. Google and other search engines... [...]

Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. They have released the third video ‘Top mistakes when running a business and how to avoid them’ as part of this show. The Semrush team says, “In this episode, Brian talks with Elaine Pofeldt, independent journalist and 2-time author, about some of the biggest mistakes new business owners make and how to avoid them.” Semrush  [...]

Search Engine Journal has published a six-step guide to expanding your organic search reach and engaging your traffic using Facebook lookalike audiences. Gary Henderson says, “The steps may seem a bit much, especially if you’re new to organic growth. But don’t worry; this blog will break it down for you. Step 1: Perform Keyword Research Most people starting out with keyword research already have a few keywords or phrases they think will for their business or niche. These could be keywords related to their business or brand, like [best books to read for business] or [what foods cause... [...]

Semrush Academy has launched a brand new show, Small Business, Big Results, hosted by Brian Dean. Semrush has published a new video ‘How to boost online traffic that converts in 2023’ in this series. The Semrush team says, “It’s easy to think that a steady increase in website traffic over time is a measure of success for businesses. And while that’s partly true, what really matters is what those visitors do once they land on your website. Brian sits down with Benji Hyam, the co-founder of Grow and Convert and Wordable.io, to discuss how businesses can boost online traffic... [...]

Exposure Ninja has published a new podcast episode ‘Can Twitter Become Creator Central?’ discussing whether Twitter can replace YouTube. Tim Cameron says, “Tune in to hear us chat about what’s going on in the marketing world as well as any companies we think are leaving an impact on the marketing industry…for better or for worse. Of course, we’re doing our weekly live website audits tomorrow too. Join Andrea and Freddy as they dive into your websites and advise ways you can increase your traffic, rankings, and conversions.” Exposure Ninja  [...]

A right set of PPC tools can help you perform keyword research, competitive intelligence and digital analytics. MeasureMinds contributor Will Rice has published an article featuring 24 PPC tools used by experts. He says, “With so many tools out there, it can be hard to decide which one to use. That’s why we’ve decided to ask PPC experts what tools they use. PPC Tools Recommended by Experts 1. Optmyzr Working with 100+ PPC accounts, a real game changer for us was implementing Optmyzr into our daily routine. Automating whether the accounts are spending their budgets and getting alerts... [...]

Help a Reporter Out or HARO is an online PR platform that is used by journalists and bloggers from popular websites to connect with sources to help out with their content. Ahrefs contributor Jenny Abouobaia has published an article explaining how you can use HARO to get more backlinks. She says, “HARO link building has taken the SEO industry by storm over the last few years. But today, actually getting results is hard work. HARO is oversaturated, and results are not guaranteed. So should you still try to get media coverage this way? Absolutely! There are tons of links up for grabs. Not just... [...]

Virtual events have become a fixture in how we socialize, do business, and network. But when it comes to online events, the most successful ones are those that offer the right type of event to the right audience at the right time. MarketingProfs has published a new report ‘The Right Virtual Event for the Right Audience Is a Catalyst for Growth’ explaining how the right virtual events can give a boost to your business. The MarketingProfs team says, “Download this free report now and discover what they had to say… Plus, why there’s no time to waste when it comes to putting... [...]

Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. HubSpot has published ‘Sales Analytics: A Simple Guide‘ featuring useful sales analytics statistics. Jay Fuchs says, “Sales analytics is used in identifying, modeling, understanding and predicting sales trends and outcomes while aiding sales management in understanding where salespeople can improve. 1. Select who or what you want to analyze. This one is pretty straightforward, but it’s still worth... [...]

Keyword optimization is the process of increasing the relevance of a webpage’s content to a given search query. Ahrefs contributor Mateusz Makosiewicz has published an article featuring three steps to perform keyword optimization. He says, ” In this post, you’ll learn how to optimize your new and existing content for any keyword. Step 1. Make sure you’re optimizing for the right keyword  Whether you’re optimizing existing or new content, you need to make sure that keyword optimization is worth the effort and that your chances of ranking are good. This step is arguably the hardest... [...]