High-quality traffic is of utmost importance in your blogging journey. You can continue getting more traffic with the right blend of content and SEO. AWeber contributor Sean Tinney has shared eleven useful tips to help you increase your blog traffic. He says, “Use these tips to maximize each piece of content you write and get more traffic to your blog. Find keywords that are easier to rank Don’t skip keyword research. This is an important step in making sure your content can be found organically. To perform keyword research you can use tools such as SEMrush or Ahrefs. My recommendation... [...]

Video SEO is optimizing your video to be indexed and rank on the search engine results pages for relevant keyword searches. There are many optimization strategies to give your videos a higher chance of ranking. Lumar contributor Jenny Abouobaia has shared eight tips to optimize video content for search. She says, “If you want to use video content to drive organic traffic and conversions for your business, you will need to make sure they are optimized for both search engine bots and users as part of your SEO strategy. Here are 8 quick tips for video optimization to help boost your search... [...]

Effective advertising campaigns can help you establish your business presence and keep the sales growing. When it comes to online advertising, Google is the ultimate solution. Google Marketing’s Ketaki Sheode has published an article featuring three tips to maximize budget efficiency across media. She says, “For years, we’ve seen leading brands improve the efficiency of their ad operations and media using Display & Video 360 as a way to unify their campaigns across inventory sources, devices and markets. Today, we’ll share these marketers’ three best practices with some... [...]

Content creation should be aimed at enabling the readers to discover new insights. Even Google wants us to create helpful content. Search Engine Journal contributor Stephen Jeske has published some useful tips to help you create helpful content with topic modeling and topic clusters. He says, “Topic modeling is how machine learning detects and understands related topics and themes across multiple pieces of information. This can help you understand what pieces to create as part of a topic cluster. Topic clusters are the actual groups of linked related content pieces that have a similar theme. As... [...]

Social media platforms have been empowering the world and the businesses around it for several years now. Semrush contributor Kelly Lyons has published an article featuring 28 top social media platforms worldwide. She says, “Social media platforms help you increase brand awareness and reach, engage with your audience, and gather valuable customer and competitor insights. And these days, there are tons of platforms to choose from. Which ones are worth focusing on? You’re about to find out. See below for the 28 top social media platforms in the world by monthly active users. And how to use... [...]

The Electronic Frontier Foundation has published an article about setting up HTTPS by default in your browser. The EFF team says, “You no longer need HTTPS Everywhere to set HTTPS by default! Major browsers now offer native support for an HTTPS only mode. Firefox The steps below apply to Firefox desktop. HTTPS-only for mobile is currently only available in Firefox Developer mode, which advanced users can enable in about:config. Settings > Privacy & Security > Scroll to Bottom > Enable HTTPS-Only Mode.” HTTPS:// Everywhere Electronic Frontier Foundation  [...]

A meta description is an HTML element that provides a brief summary of a web page. A page’s meta description tag is displayed as part of the search snippet in a search engine results page (SERP) and is meant to give the user an idea of the content that exists within the page and how it relates to their search query. Neil Patel has published a new video ‘How Google Wants You to Create Meta Descriptions’ explaining how to write meta descriptions for Google Search. He says, “How Google wants you to create meta descriptions. Have you ever done a search on Google and notice... [...]

HubSpot has published a new video from Inbound ’13 Minutes of B2B Marketing Strategies’ featuring Gary Vaynerchuk. The HubSpot team says, “In this video, GaryVee addresses how he would approach B2B Marketing at INBOUND 2016. He built his Wine business from Google Ads, and wished he went all in for greater growth. His B2B clients are doing better than B2C clients on social media, and he explains why.” HubSpot  [...]

Influencer marketing has been empowering businesses to reach new audiences for several years now. Search Engine Journal contributor Ashley Segura has published an article highlighting the fundamentals of influencer marketing. She says, “In this article, we’ll discuss what influencer marketing is and the variable for incorporating influencer marketing into a brand’s strategy. What Is Influencer Marketing? Influencer marketing uses celebrities, athletes, bloggers, and other influential figures to market brands. Influencers are those who have large social media followings and have the ability... [...]

It is important to test your websites at certain intervals. It helps in delivering a quality experience to your visitors and retaining them. Practical Ecommerce contributor Sig Ueland has shared 25 free tools to test your websites. He says, “Here is a list of free tools to test your website. There are tools to measure download speed, monitor user experience, test accessibility, locate broken links, evaluate search engine and browser compatibility, and check mobile friendliness. All of these tools have free plans, and most offer premium options. Free Tests for Your Site W3C Markup Validation... [...]