Google Search Console helps marketers understand site performance and identify issues. Search Engine Journal contributor Kayle Larkin has published an article explaining whether Google Search Console is a ranking factor. She says, “Search Console is a free Google tool that helps you monitor and fix problems with your site’s performance in Google search results. You can get a lot of helpful information from Google Search Console to guide your SEO efforts. But is it a ranking factor? The Claim: Google Search Console As A Ranking Factor While the tool doesn’t give us access to every detail... [...]
Archive for the 'Internet Marketing News' Category
Exposure Ninja founder Tim Cameron has published a new video answering the question ‘Can Twitter Become a Top Ad Platform?’. He says, “In this episode, we’re talking about Twitter’s future potential now that Elon Musk’s acquisition has gone through, including a discussion of our upcoming video about Hello Fresh, talking about landing pages (the good and the bad), as well as a review of Estrid, our Brand of the Week.” Exposure Ninja [...]
GraphyDo is a tool to help you easily manage Social Media content in any niche you can imagine. It comes with over 2700 templates for use on any Social media platform. The templates are fully editable in the free online version of Canva. Fortunately, you do not have to download 2700 templates to your computer. Using the GraphyDo App, you can search for the perfect template for your needs, then with a single click you can import the template into Canva for editing, bypassing your computer altogether. This collection of templates, as massive as it is, is not even all you get in the GraphyDo App! Here’s... [...]
MarketingProfs has published a new e-book ‘Six Killer Mistakes That Ruin Your Demand Generation Results’ featuring the mistakes that may harm your demand generation efforts. The MarketingProfs team says, “What’s so special about demand generation? It: Can be almost entirely automated to increase productivity Allows for sales to focus their efforts on successfully closing deals Covers the entire buyers’ journey from prospect to lifelong customer Provides deep datasets to support decision-making and strategizing Puts the wants and needs of the customer/prospect first Ensures... [...]
Search Engine Journal contributor Brian Frederick has published an article featuring the 40 Google tools for productivity and marketing. He says, ” In this piece, we’re going to look at 40 different tools offered by the Mountain View, California-based tech giant and how they can be used by businesses, big and small. 1. Gmail for Secure Email Service With over 1.8 billion users worldwide and a 27% share of the email client market, Gmail offers more than just personal email accounts. It’s also popular with businesses. Today, more than 5 million businesses are using G Suite, which... [...]
The Google Ads team has published ‘Finding success with Smart Bidding’, an official guide to automating and optimizing your bids. The Google Ads team says, “Automating your bids with Google Ads can deliver better, more informed bids while saving you time. In this guide, we’ll talk about why you should use a Smart Bidding strategy and how to drive better results in Search campaigns. 1. Deliver better performance using auction-time bidding with Google Ads Bid to the user’s auction-time context via Smart Bidding. Why: Dynamic bids tailored to each individual auction can... [...]
Search Engine Journal has published a new e-book ‘The Biggest PPC Trends of 2023, according to 22 Experts’. Download this e-book to find out which PPC trends will dominate the year. Shannon Phelps says, “In this e-book, you’ll discover the PPC trends that will matter the most in 2023: AI & machine learning: loss of control but opportunities to focus on other things. Attribution & conversion tracking: continuing changes make these even more complicated, difficult, and important in terms of providing and proving value. Technical skill & knowledge of PPC “levers“ will... [...]
The Core Web Vitals are a set of three page speed metrics that were developed by Google. Search Engine Journal has published ‘The 6-Step Core Web Vitals Guide: How to Improve Your Website Ranking’ explaining core web vitals. The SEJ team says, “This guide will take you step by step through the process of: How to test the Core Web Vitals of your website. How to make a plan for making your website faster. How to keep track of your performance over time.” The 6-Step Core Web Vitals Guide Search Engine Journal [...]
Today is the last day to grab VoiceBrigade for a one-time low fee to exploit its superior artificial, human-sounding voice capabilities to create realistic human-like narrations for videos, audios, e-books, etc. in 20 languages. With this new SaaS software, generate unlimited high-quality voiceovers for all your business needs, saving a lot of expense, frustration, and time for years to come. On the other hand, you could continue to hire individual voice actors to record each voiceover you need, paying a new, sizable fee each time. So, which one will you choose? VoiceBrigade uses AI-powered technology... [...]
Google Shopping is a comparison-shopping engine provided by Google that allows consumers to research, compare, and purchase products from a broad range of online vendors. Search Engine Journal has published ‘Google Shopping Free Listings: An In-Depth Guide’. Adam Heitzman says, “Merchants must submit a file known as a product feed to Google to have their products featured on Google Shopping. The product feed contains all the relevant data from the merchant’s inventory, including product titles, descriptions, images, and prices. Google’s algorithm processes this data to surface... [...]