Cost per sale (CPS) is a business model in which an advertiser pays a commission to a publisher for each sale that is generated from a click on an ad. CPS advertising is also known as pay-per-sale (PPS) or cost per acquisition (CPA) advertising. PPCexpo has published ‘A Guide to CPS Advertising and Analyzing PPC Campaigns’. The PPCexpo team says, “In affiliate marketing, CPS advertisers typically pay a higher commission than they would for other types of online advertising, such as banner ads or pay-per-click (PPC) ads. This is because the CPS model aligns the interests of the... [...]

Retail Dive has published a new report ‘A look at the 2022 holiday season’ highlighting people’s expectations from the 2022 holiday shopping season. The RD team says, “As we move further into the 2022 holiday season, we will continue to track what retailers and shipping carriers are doing to navigate the uncertainty that looms over the holidays. INCLUDED IN THIS TRENDLINE Retailers take expensive measures to clear inventory ahead of peak season UPS peak surcharges to affect large shippers expecting strong holiday demand Mid-year checkup: What retail execs are saying about... [...]

Optimizing your podcasts for the search can expand your reach and help you get desired results. Search Engine Journal contributor Roger Montti has published an article explaining podcast SEO. He says, “Whether you already have a podcast or are interested in starting one, it’s critical to understand best practices for optimizing podcast episodes for search. Podcast episodes are content – that’s all it is. The type of subject matter for podcast episodes can be broken down into at least two kinds: Evergreen topics – subject matter that remains relevant year after year. Trending... [...]

Unbounce has published a new report ‘The State of AI Marketing for Small Business’. The Unbounce team says, “Small businesses don’t trust artificial intelligence. They’re struggling to understand what AI is, how to apply it to their marketing, and whether or not it’s worth their time to adopt AI tools. They think AI is too expensive—reserved for big businesses with even bigger budgets. And they’re naturally wary of dropping the ball by giving control of their business to new technology. Or so we thought. It turns out there are a few more layers to this story. We... [...]

iPullRank has published a new podcast episode ‘Will SEO Be a Thing in 20 Years?’. The iPullRank team says, “Where will SEO be in 20 years time? Will the internet need SEOs when my 6 month old daughter is ready to enter the work force? We asked the industry and got a range of answers. In this week’s episode, we also cover an awesome GA4 Google Data Studio Report, internal site search spam, and programmatic content expansion. Also: Indexing and crawl budget conspiracy theories A new SEO news aggregator An interview on eCommerce and the Product Reviews Update with Alan... [...]

Podcast publishing is a great way to reach out to the audience who belong to your niche and make them your followers. Once you have established, you can start monetizing your podcast. HubSpot contributor Flori Needle has shared 10 ways to monetize your podcasts. She says, “In this post, we’ll cover 10 strategies that will help you monetize your podcasts and achieve high ROI. How to Monetize a Podcast 1. Find sponsorship deals. Finding sponsorship deals involves finding brands or businesses that want to take advantage of your listenership and giving them space and time to run an ad on... [...]

Social Media Today contributor has published an infographic featuring the ultimate social media marketing checklist. Andrew Hutchinson says, “Still struggling to get your social media marketing strategy on track, and working to promote your business – and ideally, generate leads? There’s a lot to consider, and to keep on top of, which can be difficult for anybody, but for small businesses owners, in particular, who are generally limited in terms of the amount of time they have to spare, it can be almost impossible, especially if you’re not focused on the right elements. So what are... [...]

Social media is an integral part of any marketing strategy today. To achieve desired results, we should add more context to our social media content. Search Engine Journal contributor Casie Gillette has shared three ways to incorporate more context in social media content. She says, “The great thing is marketers and brands alike can accomplish this through imagery, expanded updates, videos, formatting, and more. So now, let’s dive in. 1. Go Beyond the Headline It’s simple: Copy the post title and throw it into a social update. Easy enough, right? The problem with this is it can be so... [...]

An international SEO strategy is a combination of the policies, processes, and practices that your brand uses to optimize search content for other countries. Ahrefs contributor Jamie Grant has published a step-by-step guide ‘How to Implement an International SEO Strategy’. He says, “In this guide, I’ll break down the process and walk you through it step by step. Step 1. Know your markets Many of you will know which markets you intend to target. This is often determined by non-SEO factors such as the ability to operate in specific markets. Despite this, it’s worth understanding... [...]

On-page SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. iloveseo.com contributor Brian Harnish has shared 16 on-page SEO mistakes that can negatively impact your site’s performance. He says, “A large part of on-page optimization includes making sure that your page stays relevant in the eyes of Google and your users. To do so means ensuring that you have all the points of optimization that your tool of choice recommends, along with making sure that you are discussing all the relevant topics at hand. Duplicate... [...]