Ethical SEO can be defined as search engine marketing using only techniques and strategies that search engines consider to be acceptable. Matt Tutt Digital Marketing has published an article explaining ethical SEO. Matt Tutt says, “What considerations are there when it comes to ethics and SEO? Whilst there may be many different ways to define it, here are a few things that come to my mind based on working in SEO for the past 10 years. By no doubt I might have missed some good topics – you’re welcome to add a comment below or find me on Twitter if you wanted to add any others. 1 – Which... [...]

Adam Erhart has published a new video ‘7 Effective Marketing Strategies for 2022’ sharing useful tips, tricks and tactics. https://www.youtube.com/watch?v=4ajmfzj9G1g He says, “In this video I want to share with you a few of the most important marketing strategies, tactics, tips and tricks. But more than that I also want to show you some of the principles and foundational elements behind what makes these things so important. And what can happen to your business and marketing when you finally understand how all this works and fits together!”  [...]

Virtual reality marketing involves brands promoting themselves and their products using virtual and augmented reality technology. Technology creates a fake but realistic environment. Sometimes VR marketing is visual, and sometimes it’s multi-sensory, depending on the device. HubSpot contributor Branden Becker has published an article highlighting nine virtual reality marketing examples. He says, “Seeking inspiration for your own VR marketing campaign? Look no further. Below are nine of our favorite VR marketing campaigns and how they served the company’s marketing strategy. 1. Gucci... [...]

Image by Gerd Altmann from Pixabay When Brian Halligan, CEO of HubSpot, said: “If we don’t know what’s right, we can’t do more of it. If we don’t know what’s wrong, we can’t do less of it,” he had a good point. It’s impossible to grow a business without getting to know your customers, figuring out what makes them tick, and what their smallest whiffs of discontent may be. There’s no better source of learning than your customers. That’s why their feedback is so valuable to you and your bottom line. However, you must stop assuming what they want or need – instead, you must... [...]

TikTok marketing is the practice of using TikTok to promote a brand, product or service. It can include different tactics, like influencer marketing, TikTok advertising and creating organic viral content. Social Media Examiner has published a new video ‘TikTok Ad Strategy The Easy Way’ to help you plan your TikTok marketing. The SME team says, “Looking to diversify your ad spend? Wondering if TikTok ads could reach your target audience? Discover how to use TikTok Spark Ads to amplify authentic user-generated content that promotes your business and products.” Social Media... [...]

Your SEO strategy needs to be backed by research and experience. With sharp observation and proper planning, you can achieve set goals. HubSpot contributor Mike Volpe has shared a step-by-step SEO tutorial featuring eight easy basics for beginners to master. He says, “By the end of this tutorial, you’ll be able to walk away with a list of actionable steps to get your SEO strategy off the ground. 1. Find keywords. Keyword research is as simple as picking a list of words and phrases relevant to your business. Think about which words are most likely to get people to do what you want them... [...]

Search Engine Journal contributor Brian Frederick has published an article featuring the top five Chienese search engines and how they work. He says, “While cultural differences exist from country to country, and sometimes region to region everywhere in the world, Chinese norms are often quite unfamiliar to Western companies. And that includes the search engines used. So, what sites are the Chinese using to find things on the internet? Here are the top five: 1. Baidu – China’s Answer To Google Much like “to Google” has become a standard verb meaning to look something up online, in... [...]

Google Analytics helps you understand your site’s performance and make decisions based on website or app usage data. Search Engine Journal contributor Paul Schmidt has shared five ways to check if Google Analytics is working for you. He says, “Whether you are launching a new site, redesigning an old one, or merging multiple websites, here are five ways to ways to check whether Google Analytics is working. 1. Conduct A Google Analytics Tracking Audit One of the first steps to take in this process is developing clear documentation of: What are the accounts, properties, and views that... [...]

Google Search Central has published a new video ‘Let’s talk about UX and SEO’ explaining user experience an SEO. The GSC team says, “In this episode of Search Off the Record, Martin Splitt, Gary Illyes, and Lizzi Sassman sit down to talk about user experience and SEO. What is UX? Besides Core Web Vitals, what other things could we try to automatically infer about the user experience of a site? From interstitials to site structure, our team of Search experts sit down and chat about the relationship between UX and SEO.”  [...]

Nielsen has released ‘The 2022 ROI Report’ revealing what drives returns, how to measure them and how to improve on the metrics you already have. The Nielsen team says, “Did you know that increasing awareness by 1% can increase future sales by 1%? Or that 50% of media campaigns are losing out on up to 50% of returns because they aren’t spending enough? We created The ROI Report to help marketers around the world understand what actually drives returns, how to measure them, and how to improve the metrics you already have. The report also tackles topics like: Which new channels... [...]