Web hosting platforms provide data storage that allows websites to run, so that site owners don’t need to manage it all themselves. It is important to weigh and choose the right web hosting service for your sites. Semrush has published a guide on finding the best web hosting services in 2022. The Semrush team says, “If you want to use a hosting service for your site, you have a few basic options: Shared hosting: a relatively budget-friendly option where multiple users share the same server system and resources Virtual private servers (VPS): a hosting service where users store their... [...]
Archive for the 'Internet Marketing News' Category
Search Engine Land is hosting a webinar ‘Get a Jumpstart with Google Analytics 4’ on Thursday, June 16, 2022. The SEL team says, “Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now. Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces. Join experts from iQuanti and learn... [...]
Contently has published a new report ‘What Buyers Want from Content Marketing’ highlighting how marketers can create content that satisfies their audience. The Contently team says, “In the past 10 years, many marketers have begun to think like publishers, creating a steady cadence of content to meet their audience’s needs and interests. However, what worked a decade ago no longer guarantees success. For that matter – what worked last year may not spark the same interest from your audience anymore. The competition is greater, and consumers’ content preferences are changing... [...]
As third-party cookie data comes to an end, marketing leaders must accept a future of consent-based advertising. Retail Dive has published a new e-book ‘How marketers are preparing for a cookie-less world’. The RD team says, “As the picture of a cookieless future comes into focus, the change is expected to pose massive ramifications for the advertising industry. With spending on data surging and brands increasingly experimenting with cookie alternatives, marketers are getting ahead of a ‘measurement blackout’. INCLUDED IN THIS TRENDLINE How prepared is the ad industry... [...]
Ahrefs has published a new video ‘The Blitz List: How to Start Link Building Campaigns Fast’ as a part of its Link Building Course. A blitz list is a “ready-to-send” outreach list of contacts based on a sample of your vetted link-building prospects. In this video, you’ll learn how to start and validate a link-building campaign fast using a “blitz list.” Ahrefs [...]
Abandoned cart emails are sent to customers who have added products to their cart but failed to check out. Shopify contributor Michael Keenan has shared 16 amazing abandoned cart email examples to recover lost sales. He says, “Data from Statista reports the average shopping cart abandonment rate is 88.1% and varies by industry: Baby and child: 94.4% Luxury: 94.4% Airlines: 90.9% Fashion: 90.7% Cosmetics: 85.7% Retail: 84.5% Ecommerce websites both large and small can send cart abandonment emails to improve conversion rates and recover lost revenue. Using email marketing software, you... [...]
Content marketing helps you improve your authority among the target audience and boost sales. MarketingProfs is hosting ‘Content Marketing Friday Forum’ on Friday, August 12, 2022. The MarketingProfs team says, “Ready to up your content-marketing game? Register to attend our Content Marketing Friday Forum and you’ll get three educational sessions, live Q&A, and resources. Can’t make it on August 12? Don’t worry. Sign up and you’ll receive on-demand access for 90 days after the event.” Content Marketing Friday Forum MarketingProfs [...]
User-generated content (UGC) is considered a valuable entity as it helps you boost the content value of your website by adding new perspectives and engaging information from your visitors or customers. Search Engine Journal contributor Kristi Hines has answered this important question – Is User-Generated Content A Google Ranking Factor? She says, “What is user-generated content? UGC can be text, images, video, or some other form of content (e.g., blog comments, forum posts, product reviews) that has been created for a brand, business, or publication by someone not associated with... [...]
We had scheduled an ad for APPsy a new tool for building mobile apps, today. But we decided against it after using the software ourselves. Our opinion is that it needs more refinement before it will be useful for most of our readers. If, after reading this review, you think you have enough tech skills to handle the deficiencies we point out, you can buy this new tool here: APPsy. This tool makes an app (both iOS and Android are possible) from a website. As a test, we built an app for IM NewsWatch. We have experimented with APPsy. It seems to build apps quickly and easily, as advertised, but we... [...]
Small business SEO is the process of improving your small business’ website presence on Google SERPs, so you rank highly and are visible in search queries that relate to what you sell. HubSpot contributor Flori Needle has published an article explaining what small business SEO is. She says, “Small business SEO doesn’t require a large team to get things up and running, nor does it require a significant budget. Many of the steps you can take are free, and you can handle them yourself. Let’s go over how to do SEO for a small business. 1. Conduct keyword research. Keyword research helps... [...]