Google Tag Manager offers a user-friendly, web-based interface that simplifies the process of working with tags. It enables marketers to work with tags without having to rely on web developers. Social Media Examiner has published a beginner’s guide to ‘Getting Started With Google Tag Manager’. Chris Mercer says, “In this article, you’ll discover the three parts of Google Tag Manager (tags, triggers, and variables) and learn how to use Google Tag Manager templates to easily add tracking for activities on your website and social media. You’ll also discover how to set up... [...]

Google Discover mobile feed shows information and news about the topics that interest you – based on your online activity. Ahrefs contributor Michal Pecánek has published a comprehensive article on Google Discover. He says, “Millions of people see a personalized Google Discover feed on their mobile devices every day, and it’s become a solid source of traffic for many websites since its introduction in 2018. This is especially true for news and media outlets, many of which now get the bulk of their organic traffic from Discover. Even our humble little SEO blog got almost 150k clicks... [...]

HubSpot has published a new guide called ’37 Tips for Social Selling on LinkedIn’ to help you make more sales on LinkedIn. The HubSpot team says, “In a world where 90% of decision makers don’t respond to cold outreach, you need a way to engage leads in a way that’s helpful to both them and you. LinkedIn is a phenomenal tool to engage with new contacts and build relationships before attempting to make a sale. It’s time to master this and become an A+ social seller. Download this free guide and receive 37 tips for becoming a great LinkedIn social seller – for... [...]

Neil Patel has published a new video ‘Start Selling 20% More Online in Less Than 10 Minutes’ to help you improve your online sales. He says, “Today I’m going to teach you how to start selling 20% more online in less than 10 minutes. So let’s get started. Why should you sell online? Well if you’re already selling online, I’m really happy for you. COVID has actually boost these numbers by three to five years in advance, but roughly two plus billion people are buying online. That’s roughly 25% of the world’s population and is rapidly increasing.... [...]

ClickZ has published a new e-book titled ‘Advertisers Guide to Increasing Revenue without Increasing Spend’. The ClickZ team says, “The COVID-19 pandemic has changed the world as we know it, and businesses have had to reexamine their present work structures, budgets, and strategies. Marketing teams everywhere are prioritizing smart advertising investments right now over ones that don’t establish a clear return. And with some traditional marketing opportunities, such as events and trade shows, out of the picture for the foreseeable future, now’s the time to direct your budget... [...]

Neil Patel has published a new video titled ‘Advanced LinkedIn Tactics’ as a part of LinkedIn Unlocked series. He says, “Today is a happy day for me and a sad day for me because it’s the last day of LinkedIn Unlocked When it comes to LinkedIn analytics, these are the only metrics that matter: impressions, video views, clicks, CTRs, likes, comments, shares, follows, engagement, total followers, organic followers, sponsored followers, the demographics, page and unique visitors. What I really look at is impressions, video views, CTRs, clicks, comments, and I also look at my... [...]

SEO-friendly WordPress URLs are highly useful in getting higher ranks in search engine results and get more traffic to your website or blog. Search Engine Journal contributor Corey Morris has shared four steps to help you make SEO-friendly WordPress URLs. He says, “In this article, you’ll learn four tips to ensure your WordPress URLs are SEO-friendly. They range from basic, global updates to strategic updates tied to content and the information architecture of your site. 1. Get to a Single Root Version of Your Domain By default, there are several variations of your root domain that can... [...]

By attracting quality organic traffic from search engines, you can continue to grow your online reach and make more sales. Seer Interactive’ Savannah Boone has shared 10 ways to help you improve organic search rankings on Google. She says, “Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in! 1. Create Content Hubs & Build Them Out Creating content hubs is crucial to SEO rankings and becoming a thought leader in your space. Relevant content that interlinks... [...]

Your content plays a very important role in attracting new visitors to your websites. Well-crafted content is of the utmost importance when it comes to persuading people to take an action online. Copyblogger’s Stefanie Flaxman has shared a five-point blueprint to help you edit and create great content. She says, “To help you aim for “this week’s version of perfect,” here’s a five-point blueprint of items to double-check after you’ve finished your standard editing and proofreading process. Then you’ll know it’s time to let your writing go. Check #1: Paragraphs When you’re... [...]

Search intent refers to the state of mind of a person while he is searching for something on the Internet. You can enhance your business performance by analyzing the user search intent. State of Digital contributor Milosz Krasinski has published a comprehensive article on improving your business with search intent. He says, “Informational intent is when a user wants to find more information about a certain topic. Such queries are the most common and most have the largest search volume. The studies have estimated that almost 80% of all search queries have informational user intent. Examples... [...]