Podcast publishing is a proven way to grow your online reach to establish yourself as an authority in your domain and to grow your sales. Marketing Land contributor Rodric Bradford has shared some useful tips to improve your podcast ROI. He says, “The cornerstone of any successful podcast is content. “You have to have something to give the audience other than a sales pitch,” said Karla Joe Helms, co-host of the If You Market They Will Come podcast. “As a marketer don’t look to try to monetize your podcast, worry more about building a consistent high-quality content outflow and go... [...]

Target Marketing’s latest Tech Talk video is titled ‘Video Personalization at Scale’ featuring Vidyard’s Tyler Lessard. The TM team says, “This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform. Vidyard’s Go Video feature allows marketers and salespeople to create personalized videos at scale and distribute them easily over email. This brings an intimate feel to marketing and sales emails, and is achieved as easily as uploading your email list to the program. If you want to see more... [...]

Sue B. Zimmerman has published a new video ‘How To Use Instagram Reels Even As A Beginner’. She says, “What is Reels? A creative feature to help get the word out about your business in a fun, fast and entertaining way. And because it’s a new feature, Instagram™ is promoting Reels like crazy. Why not get in on the extra free exposure without trying to figure out how on your own? This week’s brand NEW YouTube video, is all about teaching you the do’s and don’ts of Reels, so you can take advantage of this hot new feature now”. How To Use Instagram Reels Even... [...]

To rank higher in Google search, you need to carefully study its algorithm changes and prepare an SEO strategy that helps you grow your site traffic. SEMrush contributor Connor Lahey has shared 15 Google SEO ranking factors to help you achieve higher rankings. Lahey says, “Your website’s visibility refers to how prominently its pages appear in search engine results. Google’s ranking process determines where the content appears on the search engine result page (SERP). Google uses complex algorithms to determine which content is most relevant and valuable to internet users. These algorithms... [...]

Check out this free training here: Groove-a-Thon. 12:00-2:00 AM EST Simon Leung with Johnnie Siu (Overcoming Marketing Obstacles) 2:00-4:00 AM EST Simon Leung with Asher Aw (Groove Chat) 4:00-7:00 AM EST David Cavanagh (Recap From The Beginning – Q&A and Additional Money Making Insights for Maximum Profits in Minimum Time) 7:00-8:00 AM EST Angie Norris with Joe Jablonski & Martin Boeddeker (GrooveFunnels™ Affiliates Top-Down Leadership) 8:00-9:00 AM EST Angie Norris with Kathy Walls (Behind the Scenes Recap of Being Live At Groove-A-Thon) 9:00-10:00 AM EST Angie Norris hosts... [...]

Topic clusters help you to organize and present your blog content to the visitors. The clusters contain the topic and sub-topics of your blog for informing your audience what you have to offer them and secondly, to persuade the search engines. SEMrush contributor Connor Lahey has published a step-by-step guide to help you understand and use topic clusters. Lahey says, “Regardless of your organization’s industry, you can boost your digital media marketing efforts by delivering thoroughly thought-out content. In this next section, we’ll cover the steps you will need to create topic clusters. Step... [...]

SheerID and Retail Dive have made available an on-demand webinar ‘Protect Your Promotions and Attract Valuable Lifelong Customers With Identity Marketing’. The Retail Dive team says, “In this new webinar, Cheri Davies, Senior Director of Customer Acquisition at Comcast, and Sai Koppala, CMO at SheerID, share the successes they’ve seen with identity marketing and why you don’t have to compromise on your offers or your results to put together profitable customer acquisition campaigns. Attendees will walk away understanding: The concept of identity marketing and how it works How... [...]

Mike Filsaime, one of the most familiar names in online marketing resources, is holding a multi-day all-day webinar he has named the Groove-a-Thon. Whenever you tune in, you will see a few familiar names, people who have appeared on the pages of IM NewsWatch and elsewhere. No matter what time, day or night, they are there, sharing useful online marketing information. You may find yourself overstaying your intended visit — because the around-the-clock training and tips are too good to miss. If you haven’t checked out this free marketing training yet, today’s a good day to start participating. Join... [...]

A pillar page is a page that serves as an anchor for a cluster of related topics (i.e., a topic cluster). Posts related to one of these topics are all ultimately linked to the associated pillar page, as well as being linked to each other. Pillar pages and topic clusters are at the heart of modern SEO. Their importance arises from the growing importance of mobile web browsing and the increasing use of voice-directed (instead of typed) search on mobile devices. SEMrush contributor Connor Lahey has shared an article highlighting three types of pillar pages and how they can help you in achieving... [...]

MOZ has published a new Whiteboard Friday video ‘SEO Is Not an On/Off Switch’ featuring Dr. Peter J. Meyers. The MOZ team says, “When business is struggling, budgets are tight, and resources limited, your company might be tempted to cut back or cut off SEO efforts to save time and money until things stabilize. But halting SEO altogether — even for a short time — is actually a bad idea, as it means more work for you and your business in the long run. Dr. Pete is here with a brand new Whiteboard Friday to tell you why SEO should not be treated like an on/off switch, and provide... [...]