To rank your blog higher, you should focus on two or three primary keywords per page that are reworded variations. Targeting four or more keywords is difficult because there is limited space in the title and meta description tags to target. SEO Theory contributor Michael Martinez has published an article explaining whether it is necessary to target keywords. He says, “If you can identify good queries that aren’t over-optimized (highly competitive), of course you want to do everything you can to optimize for those queries. But if that is all you do then you’re putting all your eggs into... [...]

Webinars can help you stay in touch with your audience. You can easily promote your products and services using webinars. Digital Marketing Institute is hosting a webinar ‘How to Maximize and Promote Webinars as Part of your Marketing Plan’ on Wednesday, March 8, 2023. The SEJ team says, “Have you already incorporated webinars into your general marketing strategy, or looking for ideas on how to do so? In this webinar, Hannah Scherer will take us through the benefits and unexpected sides to live and recorded events that can nurture your relationship with your customers, partners... [...]

Hosting webinars is one of the most efficient ways of connecting with the live audience and promoting your products and services. Search Engine Land has published ‘Webinars: A complete guide with examples’ explaining how you can invest in this lucrative marketing format and make the most out of it. Julia McCoy says, “If you’re interested in hosting a webinar or adding a weekly or monthly webinar series to your content lineup, consider these best practices. 1. Use the right webinar technology You can’t run a smooth webinar without software. Thankfully, there are many... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘Google Shopping: 5 Ways AI Can Increase E-commerce Sales and Profit’ on Wednesday, March 29, 2023, at 12.00 pm ET. The SEJ team says, “In this webinar, we’ll cover the dos and don’ts of Google Shopping ads, as well as how to improve your return on ad spend (ROAS) while working smarter than your competition. You’ll Learn: What else matters in addition to the CPC bid level of an ad. How to be... [...]

If you want your online business to thrive, you have to establish website authority – and the key to successful authority building, within any field, is to increase trust with your audience. Search Engine Journal is hosting a webinar ‘Discover The Top 3 Ways To Build Authority By Going Beyond Just Link Building’ on Wednesday, March 15, 2023, at 2.00 pm ET. The SEJ team says, “In this webinar, you’ll learn how content promotion, link building, and authentic subject matter expertise can help you rank higher on SERPs and elevate your online authority. Key Takeaways: Discover... [...]

This is a reminder for the Search Engine Journal webinar to be held on March 1, 2023.  Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How to break down silos and align... [...]

Today’s CMOs are growth agents, leveraging their knowledge of the marketplace and customers to design strategies and create new opportunities. Adweek is hosting a webinar ‘A Better Way to Identify Trends and Uncover Blind Spots: Drive Growth With Omnichannel Intelligence’ on Tuesday, March 28, 2023, at 1.00 pm EDT. The Adweek team says, “Learn how to define and measure today’s omnichannel marketplace accurately to inform your strategy from Jenny Frazier, NielsenIQ’s SVP of omni solutions. You’ll find out: How to identify your competitive threats across channels Where... [...]

By mapping out various stages of your sales funnel, you can identify opportunities to refine your content strategy and convert more leads. Search Engine Journal is hosting a webinar ‘How A Customer Journey Influences Your Content Strategy’ on Wednesday, March 8, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar and discover how to create relevant and valuable content suited to each stage along the customer journey. Key Takeaways: Defining the market landscape. Creating the journey derived from data science. Calculating the content gap. Creating a content plan based on... [...]

This is a reminder for the MarTech webinar to be held on February 28, 2023. MarTech is hosting a webinar ‘Balance Privacy and Personalization with these First-Party Data Strategies’ on Tuesday, February 28, 2023. The MarTech team says, “Join us for this live webinar, where we will explore how businesses can leverage first-party data to achieve both privacy and personalization in their marketing efforts. Our Consent and Preference Management expert will share best practices and actionable insights on leveraging first-party data to drive customer engagement and sales while ensuring... [...]

The post-cookie world presents new challenges for marketers that need to drive acquisition and boost engagement. Customers today want brands to speak to them as real human beings, offering personalized interactions across different touch points. Adweek is hosting a webinar ‘Grow Your Funnel in a Post-Cookie Landscape: Boost Conversions and Loyalty With First-Party Data’ on Tuesday, March 21, 2023, at 1.00 pm EDT. The Adweek team says, “Get practical advice on how to grow your funnel more effectively in the post-cookie era from experts at VMLY&R, Phase2, Whereoware and Acquia.... [...]