The holidays may be over, but now is the perfect time to think about how to keep your customers engaged throughout the year. MarTech is hosting a webinar ‘ Keep Customers Engaged All Year Long’ on Tuesday, February 21, 2023. The MarTech team says, “Join our interactive webinar with Kate Richardson, Director of Customer Retention Marketing at Artifact Uprising and Toby Yuen, Customer Success Manager at Blueshift on Tuesday, Feb. 21st and discover proven ways to keep customers engaged and purchasing more. You’ll learn how to: Build rich customer profiles that you can use to engage... [...]

In today’s digital landscape, privacy and personalization are often seen as conflicting objectives. On the one hand, customers demand privacy and control over their personal data. MarTech is hosting a webinar ‘Balance Privacy and Personalization with these First-Party Data Strategies’ on Tuesday, February 28, 2023. The MarTech team says, “Join us for this live webinar, where we will explore how businesses can leverage first-party data to achieve both privacy and personalization in their marketing efforts. Our Consent and Preference Management expert will share best practices... [...]

Google has published a new video ‘How to grow your WordPress site with Site Kit?’ sharing useful advice on improving your WordPress website performance. The Google team says, “What metrics can you use to gauge the success of your WordPress website? What trusted tools can you use to make sure you’re getting an accurate picture of your website’s performance? In this Search Central Lightning Talk, Mariya Moeva, product manager at Google, will show you how to translate your real-life business goals into online metrics how to track your site’s traffic and make improvements, and... [...]

Looking ahead to 2023 and beyond, businesses worldwide are facing lots of uncertainty. According to Acquia’s latest CX Report, businesses plan to prioritize customer retention over the next 12 months: 56% plan to improve customer experience, and 58% will focus more on customer service. MarTech is hosting a webinar ‘ Master the CX Trifecta in 2023: Data, Content & Tech’ on Thursday, February 23, 2023. The MarTech team says, “In this webinar, an expert panel will discuss the findings of Acquia’s latest Customer Experience Trends Report (based on data from 2,000 consumers... [...]

Consumers look for voices they trust or relate to, and that’s the value that influencers and other creators bring to your brand. Adweek is hosting a webinar ‘Find the Perfect Influencers for Your Brand: What Data Can Tell You About Partner Fit’ on Thursday, March 16, 2023, at 1.00 pm EDT. The Adweek team says, “Learn the steps every brand should take to find the best influencer partners across social platforms from Harvey Rañola, global head of media intelligence at NetBase Quid. You’ll find out: How to identify opportunities and risks of working with prospective influencers Ways... [...]

Showing your marketing impact can help you prove the value of your work to other teams and help you become more efficient with your time and efforts. Digital Marketing Depot is hosting a webinar ‘Secrets of a Marketing Champ: 3 Ways to Prove Your Value’ on Thursday, March 16, 2023, at 1.00 pm EDT. The DMD team says, “This session will cover how to automate a single source of truth for your reporting. We will share tips on: Streamlining marketing and sales tools to house ROI data in one place Implementing attribution reporting to see which campaigns actually worked Using insights... [...]

MarketingProfs has published a new guide ‘Marketing in Today’s Metaverse’. The MarketingProfs team says, “Download Marketing in Today’s Metaverse—a new free guide from Allseated. It explains what you and your team need to consider before taking the “metaverse plunge” and how the metaverse will change how you think about the customer journey. Plus, you’ll walk through case studies from companies that are already thriving in this exciting new world. You’ll learn: What to consider before jumping into the metaverse Marketing fundamentals you... [...]

With 14 member universities, the Big Ten Conference has no shortage of fans. But with each member having its own approach to identifying and reaching its audience, the conference is also no stranger to data challenges, creating the need for a unified strategy that breaks down silos across schools. Adweek is hosting a webinar ‘How the Big Ten Amps Up Fan Engagement and Monetization: The Power of a Unified Data Strategy’ on Tuesday, March 14, 2023, at 1.00 pm EDT. The Adweek team says, “Hear directly from the Big Ten Conference’s CIO Nate Schnader, Snowflake’s industry principal... [...]

As a marketer facing economic uncertainty (and the resulting budget cuts), it’s more important than ever to rethink your company’s digital strategy. Search Engine Journal is hosting a webinar ‘5 Ways To Combine SEO & PPC For More Effective Marketing ROI’ on Wednesday, February 22, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to... [...]

This is a reminder for the DMD webinar to be held on February 16, 2023.  Digital Marketing Depot is hosting a webinar ‘Drive Performance With These 4 Disciplines for SEO Teams’ on Thursday, February 16, 2023, at 1.00 EDT. The DMD team says, “In this webinar, Craig Bradford, COO of SearchPilot, will show you how to set and achieve better goals using the 4 Disciplines of Execution (4DX) framework. In it, he’ll cover: Why setting organic traffic and keyword goals alone don’t make sense The 4 Disciplines of Execution framework How to set Wildly Important Goals (WIGs) for SEO... [...]