This is a reminder for the Adweek webinar to be held on February 15, 2023.  Adweek is hosting a webinar ‘Maximize Your Content Marketing ROI: Create a Flexible and Effective Production Plan’ on Wednesday, February 15, 2023, at 1.00 pm EST. The Adweek team says, “Hear from Erin Tye, director of insights and innovation at Nativo, to learn how to create a content production plan and strategy that allows you to repurpose assets you’re creating (or already have) to achieve different goals, impact different audiences and suit every season. You’ll find out: Tips for building an... [...]

This is a reminder for the Search Engine Journal webinar to be held on February 15, 2023.  Search Engine Journal is hosting a webinar ‘How To Predict Your SEO Success: A 5-Step Formula To Help You Win’ on Wednesday, February 15, 2023, at 2.00 pm ET. The SEJ team says, “Join Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results. Key Insights: Learn how forecasting your SEO can help you build better campaigns... [...]

This is a reminder for the Adweek webinar to be held on February 15, 2023.  Adweek is hosting a webinar ‘How TikTok Is Reshaping E-commerce: The New Era of the Creator Economy’ on Thursday, February 23, 2023, at 1.00 pm EST. The Adweek team says, “Hear directly from TikTok and CreatorIQ about how brands can tap into creator-led marketing and commerce. You’ll find out: What creator commerce is and what role TikTok plays Predictions for where creator commerce will head in 2023 Implications for social media managers, affiliate marketers and other influencer marketing stakeholders.” How... [...]

This is a reminder for the Adweek webinar to be held on February 14, 2023.  Adweek is hosting a webinar ‘Make Your Brand Experiences Measurable and Memorable: How Diageo Drives Loyalty and ROI’ on Tuesday, February 14, 2023, at 1.00 pm EST. The Adweek team says, “Learn how to create brand experiences that are measurable and memorable from Alan McGarrie, head of marketing at Diageo’s Johnnie Walker Princes Street flagship destination in Edinburgh, and Greg Klingaman, VP of strategy and field operations at AnyRoad. You’ll find out: Ways to leverage customer insights to... [...]

This is a reminder for the MarTech webinar to be held on February 14, 2023.  MarTech is hosting a webinar ‘Kickstart Your First-Party Data Strategy’ on Tuesday, February 14, 2023. The MarTech team says, “Join Salman Ladha, Senior Product Marketing Manager from Okta, as he shares techniques that marketing and digital teams can use to remove friction from their login experience – leading to improved acquisition, retention, and increased revenues. You’ll learn: Why 37% of brands are actively evaluating or testing eliminating passwords, and 57% say they’ve seen an improved... [...]

A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search Engine Journal contributor Tessa Nadik has published an article explaining sitemaps and when should you use them. She says, “If you are wondering if you need a sitemap, that depends! First, let’s discuss the XML sitemap. There are a few questions you can ask to determine if you need an XML sitemap: How big is your site? Is it large enough that Google may miss newly updated content when it is crawling? Is your site relatively new? If so, it... [...]

MarketingProfs has published a new guide ‘A Better Way to Incentivize Customers’. The MarketingProfs team says, “Thinking about using rewards to incentivize your customers and employees? Then you’ll want to download this new guide from Tango Card. Inside, discover how companies are delighting recipients by letting them choose their own gifts and why it’s resulting in increased customer loyalty, better customer service and program support, and happier customers and employees. You’ll learn: How to easily order, track, and send rewards from a central hub How to... [...]

Search Engine Journal is hosting a webinar ‘Smarter Ads: 5 Cost-Efficient Ways To Get Higher Return On Paid Media’ on Wednesday, March 1, 2023, at 2.00 pm ET. The SEJ team says, “Join this webinar to find out why driving synergy between paid and organic search strategies is the key to boosting your performance this year. You’ll Learn: How to combine paid and organic search data to inform strategies for both channels. Steps to increase PPC and SEO harmony. How to break down silos and align paid and organic marketing teams. How to identify opportunities using organic and paid... [...]

A business niche is a specialized or focused area of a broader market that businesses can serve to differentiate themselves from the competition. Copyblogger contributor Sonia Simone has published an article featuring three models to choose the right niche for your online business. She says, “If you want your marketing to work, you have to first get specific when choosing a niche for your online business. You have to understand who your message is for, then speak to that person. And you have to craft your copywriting offers to serve that person. Present options that appeal to her,... [...]

HubSpot has published ‘The Ultimate Guide to the Best Productivity Apps, Tools, and Software’ to help marketers best results. Kristen Baker says, “Check out this list of some of the year’s most popular apps, organized by category. And download a few to become the most efficient version of yourself. If you’re looking for the best productivity apps and tools across the board, these are our top picks. 1.Todoist Best for: Individuals and teams Cost: Free, $4/mo (Pro), $6/user/month (Business) Image Source With Todoist, a user can remind themselves of tasks they need to complete... [...]