This is a reminder for an Adweek webinar to be held on October 26.  Many marketers are struggling to build a corporate-level first-party data strategy, especially those managing disconnected brand teams amidst organizational shifts and the ever-changing ad tech industry. Now is the time to better understand today’s consumer data landscape to help your organization build a strong foundation to prepare for what’s to come. Adweek is hosting a webinar ‘Future-Proof Your First-Party Data Strategy’ on Wednesday, October 26, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly... [...]

This is a reminder for a Search Engine Journal webinar to be held on October 26.  With Google now able to understand the broader context of your content through machine learning and natural language understanding, we’re seeing that relevancy actually has the biggest impact on your search rankings. Search Engine Journal is hosting a webinar ‘Smarter Link Building: How to Use Machine Learning to Accelerate Organic Growth’ on Wednesday, October 26, 2022, at 2.00 pm ET. The SEJ team says, “Join this webinar as we deep dive into what relevancy is and show how you can leverage it... [...]

This is a reminder for a MarketingProfs webinar to be held on October 26.  Demand generation focuses on targeted marketing programs to drive awareness and interest in a company’s products and/or services. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Wednesday, October 26, 2022, at 12.00 pm ET. The MarketingProfs team says, “In this free webinar with demand gen expert and bestselling author Kenda Macdonald, you’ll discover how to avoid costly demand gen mistakes, unpack nurture psychology, and get the know-how to make your... [...]

Blogging is a great way to strengthen your business. It helps you connect with your audience and grow your authority in the domain. HubSpot contributor Kayla Carmicheal has shared seven useful tips to choosing a great name for your blog. She says, “Let’s go over some strategies to use when naming a blog, that will give your blogs longstanding relevance. 1. Identify your niche. What are you doing? What will your blog be about? Will it be an extension of your business or its own project? Identifying what your blog will be about is key to defining a name that’ll expand with you. The... [...]

While the death of the third-party cookie invokes ad nauseum, the companies that will thrive post-shift aren’t taking a passive, “wait-and-see” approach. As businesses begin to bear the brunt of the recession, they must create opportunities to differentiate their brand and transform their relationships with customers. ClickZ is hosting a webinar ‘The pivot to first-party data’ on Tuesday, October 25, 2022, at 10.00 am ET. The ClickZ team says, “Join this ClickZ and BlueConic webinar as Michele Szabocsik, VP Product Marketing, reveals how businesses like Heineken USA, Mattel... [...]

Sustainable marketing is the promotion of socially responsible products, services, and practices. Adweek contributor Tina Moffett has published an article on building a sustainable 2023 marketing plan and stick to it. She says, “40% of U.S. Gen Z consumers believe that fears about the recession are greatly exaggerated, compared to 24% of U.S. Gen X consumers. And only 35% of U.S. Gen Z consumers are confident about how to manage finances in an economic downturn, compared to 49% of U.S. Gen X consumers. But let’s consider the fact that companies have survived, and thrived even, during massive... [...]

Excellence can be achieved through persistent efforts. Learning is the key to keeping yourself abreast of what is happening around you. Adweek Deepanjan De has published an article sharing three ways to become a better marketer through cross-disciplinary learning. He says, “Here are a few ways that lifelong learning can improve your marketing: 1. Sell and build upon an idea outside and inside of a company If you’ve ever done improvisation skits, you know that when you’re on stage, you have to find the “game” of the scene—the fundamental idea that’s funny and can be repeated and... [...]

Blogging is an art that can help you build authenticity and secure the trust of your followers. A well-maintained blog helps you boost your search engine presence too. Semrush contributor Margarita Loktionova has shared 21 practical and effective blogging tips for beginners. She says, “In this post, we provide you with 21 useful tips on how to get your blog started and how to maintain it once it gains momentum. 1. Start with Identifying the Primary Goals for Your Blog Whether you run your own blog or grow a corporate website, setting up objectives should be your priority. If your company... [...]

When it comes to content marketing, finding writers and producing content is the easy part. But creating quality content that hits your business KPIs? Well, that’s something else entirely. Search Engine Journal is hosting a webinar ‘How to Analyze Your Content & Craft A Winning Strategy In 2023’ on Wednesday, November 16, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar, How to Analyze Your Content & Craft A Winning Strategy in 2023, and learn how to analyze your content for better performance. You’ll gain critical insights, practical knowledge, and hands-on... [...]

This is a reminder for a MarketingProfs webinar to be held on October 20.  The last thing you can afford is to have your emails land in the dreaded spam folder or otherwise fall victim to insidious email mistakes. MarketingProfs is hosting a webinar ‘How to Land Your Holiday Emails in the Inbox’ on Thursday, October 20, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join ZeroBounce COO Brian Minick for this free webinar where he’ll dive into list maintenance, segmentation, and inbox testing. Plus, he’ll give you valuable, easy-to-apply tips to build better engagement... [...]