HubSpot has published a new video ‘5 Solutions to Marketers’ Biggest Challenges’ explaining key challenges marketers face nowadays and solutions to those challenges. The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Neil Patel on marketers’ biggest challenges today and how to approach them.” HubSpot    [...]

Marketing automation can help businesses of all sizes scale their efforts and reach more customers at the right time. MarketingProfs is hosting a webinar ‘Drive More Sales and Improve Customer Experience Using Marketing Automation’ on Tuesday, November 15, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us for Drive More Sales and Improve Customer Experience Using Marketing Automation—a free webinar from ActiveCampaign. You’ll learn how to: Measure and optimize your marketing automation efforts Align marketing automation and Sales for more conversions and deals Determine... [...]

Blogging is a creative process. You need to keep your blog fresh to attract quality leads. Copyblogger’s Stefanie Flaxman has published an article explaining whether your blog needs to be proofread and edited. She says, “It’s common for beginner writers to wonder if there’s a difference between editing and proofreading. While they’re both part of the revision process after you write a draft, they are indeed distinct activities. And more importantly, you should treat them as distinct activities if you’re looking to better connect with your readers. In short, content editing will... [...]

This is a reminder for a Social Media Today webinar to be held on November 3. ​Social Media Today is hosting a webinar ‘Sleigh the Holiday Shopping Season with These Strategies’ on Thursday, November 3, 2022, at 2.00 pm ET. The SMT team says, “In this must-watch webinar, retail experts share what small businesses should do right now to be ready for the holiday season. You will learn: The importance of managing your promotional calendar and planning your marketing activities in advance Why local stores and small businesses have an advantage this year Solutions for effective... [...]

This is a reminder for an Adweek webinar to be held on November 3. The last few years have been disruptive. Consumers have gone through a pandemic, supply chain issues and more. They have emerged from these challenges changed—more urgent, more demanding and more fickle—and it’s crucial for brands’ social strategies to align with these shifts. Adweek is hosting a webinar ‘The 2023 Social Media Trend Forecast: Align Your Strategy With Disruptive Consumers’ on Thursday, November 3, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Talkwalker and Khoros who will... [...]

HubSpot has published a new video ‘5 Things Sales Teams Want Marketers to Know’ featuring Dropbox VP of Sales Debbie McClure. The HubSpot team says, “In this Marketing Minds episode, Caroline talks with Debbie McClure, Dropbox’s VP of Sales on how to align marketing and sales at each stage of the lifecycle. Debbie also dives deep into the importance of sales and marketing alignment from the very beginning.” HubSpot  [...]

Branded content has evolved into the workhorse of digital marketing, leading many marketers to focus on longstanding quantitative metrics like click-through rate to measure its success. Adweek is hosting a webinar ‘Rethink Your Content KPIs: Capture Better Insights with Qualitative Measurement’ on Wednesday, November 30, 2022, at 1.00 pm EST. The Adweek team says, “Rethink your approach with Erin Tye, director of content strategy and innovation at Nativo, who will outline the benefits of blending qualitative and quantitative measurement. You’ll find out: Recommendations for... [...]

This is a reminder for the Search Engine Journal’s webinar to be held on November 2, 2022. Search Engine Journal is hosting a webinar ‘How to Hire Top SEO & Content Marketing Talent In 2023’ on Wednesday, November 2, 2022, at 2.00 pm ET. The SEJ team says, “In this candidate-driven landscape, the key is to make sure that you’re offering the benefits today’s digital marketers value most. Join this webinar, How to Hire Top SEO & Content Marketing Talent In 2023. What You’ll Learn: The national salary benchmarks for key SEO and content marketing roles. The benefits... [...]

This is a reminder for Adweek’s webinar to be held on November 2, 2022. 2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday, November 2, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Cordial to better understand what today’s consumers really want, and discover ways... [...]

As consumers face a changing economy, access to rich, real-time, reliable consumer intelligence is more critical than ever for marketers. Adweek is hosting a webinar ‘The 3 Untapped Audiences You Need to Reach Now: Understand Motivations for Scalable Personalization’ on Tuesday, November 15, 2022, at 1.00 pm EST. The Adweek team says, “Explore how to quickly and easily engage consumers to ignite scalable personalization that drives revenue with Jonathan Ricard, chief strategy officer and GM, agency at Resonate. You’ll find out: How to win over influenced consumers Methods to... [...]