With customers’ increasing demands and expectations, marketers strive to improve the timing and impact and ROI of customer engagements. MarTech is hosting a webinar ‘How AI Unlocks Value from your Single Source of Data Truth’ on Tuesday, November 1, 2022. The MarTech team says, “Join Snowflake’s Lourenco Mello and Julian Forero to discover how the data cloud is the foundation of your data-driven marketing strategy. During this webinar, you’ll: Learn best practices for how IT and Marketing must collaborate and build scalable solutions to deploy AI See case studies on how... [...]

This is a reminder for an AdWeek webinar to be held on October 20.  Understanding how consumer behaviors are likely to shift is more crucial than ever. One way to gain a competitive edge in this context is by building a consumer insights practice relying on rich, real-time, AI-powered consumer intelligence. Adweek is hosting a webinar ‘How Consumer Insights Provide a Competitive Advantage in a Recession: Win Pitches and Grow Your Business’ on Thursday, October 20, 2022, at 1.00 pm EDT. The Adweek team says, “Learn how you can expand your business using this strategy from Sara... [...]

The processes that make up digital content creation and management have never been more complicated. These workflows now need to accommodate remote workers and resources, worldwide offices, and security and privacy concerns, not to mention the growing need for content and creative teams to produce more content in less time. MarTech is hosting a webinar ‘5 Ways to Improve your Content Workflows and Strategy in 2023’ on Thursday, November 10, 2022. The MarTech team says, “How are the most successful content and creative teams currently executing production and managing their workflows?... [...]

This is a reminder for the Search Engine Journal webinar to be held on October 19.  With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject... [...]

This is a reminder for the Adweek webinar to be held on October 19.  Having a complete customer view across all channels and touchpoints is not only vital for marketing success, but also a key component in today’s privacy-first environment. Adweek is hosting a webinar ‘A Privacy-Centric Approach to Data Sharing: Create a Complete View of Your Customer’ on Wednesday, October 19, 2022, at 1.00 pm EDT. The Adweek team says, “Join Ryan Engle, VP of identity products and credit-informed marketing at Neustar, and Adrian Bolosan industry principal at Snowflake as they discuss how... [...]

Despite some commonalities, each generation has its own set of core values that influence decisions. Because the spending power of Gen Z and millennials is increasing, marketers are challenged to capture the loyalty of these critical audiences. Adweek is hosting a webinar ‘Capture Gen Z’s Loyalty with Seasonal Insights: Understand Generational Differences’ on Wednesday, November 9, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from IBM Watson Advertising experts, who will discuss how understanding generational differences in seasonal spending increases your... [...]

This is a reminder for Digital Marketing Institute’s webinar scheduled on October 18.  Data science can uplift your website’s user experience by deriving insights from the customer behavior and preferences data. Digital Marketing Institute is hosting a webinar ‘How Data Science Can Boost SEO Strategy in 2023’ on Tuesday, October 18, 2022. The DMI team says, “Join the Digital Marketing Institute on the 18th of October, as we bring you a one-in-a-lifetime opportunity, for free! Hear from not one but two digital marketing greats. Neil Patel and Chris Penn will be guiding... [...]

2023 is quickly approaching, and consumer expectations have rapidly changed over the past 12 months. This is especially true when it comes to their attitudes toward the messages they receive from brands across email, mobile app and SMS. Adweek is hosting a webinar ‘Messaging Best Practices for 2023: Set Your Email and SMS Strategy’ on Wednesday, November 2, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from Cordial to better understand what today’s consumers really want, and discover ways to improve personalization, increase customer loyalty and drive lifetime value.... [...]

Brand marketing budgets are usually the first to get cut during times of economic uncertainty—even though sustained investment in brand translates to improved awareness, performance and competitive advantage. Adweek is hosting a webinar ‘Recession-Proof Your Ad Spend: Embrace Brand on Top of Demand’ on Tuesday, November 1, 2022, at 1.00 pm EDT. The Adweek team says, “Get an in-depth look at why embracing brand on top of demand is the key to remaining relevant and competitive in today’s advertising landscape from technology and media analytics leaders at Quantcast. You’ll... [...]

To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. MarTech is hosting a webinar ‘Steps to Deliver Highly Personalized Experiences with Quality Data’ on Tuesday, October 25, 2022. The MarTech team says, “If your brand lacks a pristine golden record for each customer, join John Nash, Chief Marketing and Strategy Officer at Redpoint, as he discusses the best steps to get... [...]