There’s often a gap that happens from Marketing qualifying a lead to Sales getting a purchase. But what’s supposed to happen inside that gap? And who’s responsible for it? MarketingProfs is hosting a webinar ‘How to Create a Sales Enablement Process That Converts’ on Wednesday, September 28, 2022, at 12.00 pm ET. The MarketingProfs  team says, “In this free webinar, demand gen expert and bestselling author Kenda Macdonald will show what you should be doing to avoid this gap in your customer’s journey. In this fast-paced session, you’ll learn: The... [...]

Neil Patel has published a new video ‘How to Build An Ultra Engaged Audience That Buys From You’ sharing some useful marketing insights. He says, “How to build an ultra-engaged audience that buys from you. Having followers and visitors is useless if you can’t get them to buy from you. You have to cultivate your audience so you can generate sales and revenue. But how do you do that?” Neil Patel’s Blog  [...]

The term Metaverse is used to describe a combination of virtual reality and mixed reality worlds accessed through a browser or headset, which allows people to have real-time interactions and experiences across distance. Social Media Examiner has published a new guide ‘Getting Started with the Metaverse’. Michael Stelzner says, “In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed. Getting Started with the Metaverse Why the Future of the Metaverse Is Important for... [...]

As privacy changes shake up the marketing ecosystem and data deprecation erodes traditional methods of identifying attractive prospects, signals indicating the potential desirability of customers, like browsing and shopping, can no longer be relied upon. Adweek is hosting a webinar ‘Customer Acquisition in a Privacy-Dominant World: Use Durable Data to Identify New Customers’ on Wednesday, September 14, 2022, at 1.00 pm EDT. The Adweek team says, “Take a deep dive into overcoming these hurdles with Neustar, a TransUnion company. You’ll find out:  How to create a customer acquisition... [...]

Content Marketing Institute has published a new #CMWorld Community video ‘Voice is the New Logo’ sharing information on the importance of brand voice. Content Marketing Institute  [...]

Marketing automation refers to software handling routine marketing tasks without the need for human action. Common marketing automation workflows include email marketing, behavioral targeting, lead prioritization, and personalized advertising. HubSpot contributor Alex Birkett has shared the 15 best marketing automation tools you should use.  He says, “A more niche marketing automation product may be better for SMB and B2C environments, but B2B and enterprise companies may need a platform with wider capability. Here are some key areas to consider as you evaluate marketing automation software... [...]

With the impending death of third-party cookies, marketers are scrambling to find solutions that will enable them to understand their target audience and translate these insights into creating relevant campaigns. But the good news is that these cookies aren’t the only way to gain a comprehensive understanding of your target market. Adweek is hosting a webinar ‘The Marketer’s Guide to Post-Cookie Targeting: Evolve Beyond Third-Party Data’ on Tuesday, October 4, 2022, at 1.00 pm EDT. The Adweek team says, “Glean key insights from leaders at NetBase Quid, who will reveal how... [...]

When tech giants announced the death of third-party cookies, many marketers had to re-evaluate their strategies. Adweek is hosting a webinar ‘Designing A First-Party Data Strategy for a Cookieless Future: Win Customer Loyalty and Drive Conversions’ on Tuesday, September 13, 2022, at 1.00 pm EDT. The Adweek team says, “Join Acquia and VMLY&R to learn how to forge a first-party data strategy that will prepare your business for the future in an uncertain digital marketing landscape. You’ll find out:  How to win customer loyalty in a cookieless world How to design and implement... [...]

Marketing is so fast-paced that it can be challenging to identify which areas you want to develop to enable substantial growth in 2022 and beyond. And while most marketers work day in and day out to stay on top of how their market is evolving, just one unexpected factor can shift the entire trajectory of your industry. MarTech is hosting a webinar ‘Sink or Swim: 5 Ways to Survive a Struggling Economy’ on Tuesday, September 27, 2022. The MarTech team says, “We’ll explore case studies featuring, Retail Industry, Electric Vehicles, Supply Chain, and the World Cup to demonstrate... [...]

Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business. MarTech is hosting a webinar ‘ How to Decide to Build or Buy: A Customer Data Management Checklist’ on Thursday, September 22, 2022. The MarTech team says, “The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you: How a single source... [...]