With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key... [...]

As ROI continues to be a challenge for digital marketers, it’s more important than ever to find ways to determine the impact and measure the value of influencer marketing efforts. That’s where affiliate marketing comes in. Adweek is hosting a webinar ‘Maximize Your Influencer Marketing ROI’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The Adweek team says, “Hear directly from Awin’s influencer marketing manager Carissa Flinders on how to merge your affiliate and influencer marketing efforts to achieve optimal ROI. You’ll find out: Why tracking and attribution via the... [...]

New trends and technologies can fall flat if your business hasn’t built the connections and collaboration needed to best take advantage of those tools. Join us to learn how to foster community engagement so your business can thrive in a tech-powered world. MarketingProfs is hosting a webinar ‘Why You Need a Community Strategy’ on Tuesday, September 20, 2022, at 2.00 pm ET. The MarketingProfs team says, “It’s easy to get excited about new trends and technologies for your business, but all those shiny new tools and tech won’t perform if you haven’t first... [...]

The cost of unnecessary paid brand clicks quickly adds up. Especially if you’re already dominating your SERP. Digital Marketing Depot is hosting a webinar ‘Skyrocket Your Results with Organic and Paid Search Harmony’ on Tuesday, September 20, 2022, at 1.00 pm EDT. The DMD team says, “Join Gary Galloway, Senior Director of Product Marketing at Adthena, as he covers how you can support growth strategies and help your brand achieve SERP while also decreasing costs by: Not riding those Lone Rangers (sole bidder of brand term + organic position #1) Adopting new search term opportunities... [...]

Today’s marketers rely on a suite of evolving technologies to power their marketing. When set up correctly, marketing technology is a strategic investment that enables organizations to effectively engage and build relationships with customers. eMarketer is hosting a webinar ‘Defining the Modern Marketing Tech Stack’ on Tuesday, September 20, 2022, at 2.00 pm ET. The eMarketer team says, ” Join this live discussion, made possible by Adobe, and learn: The market trends influencing marketing tech purchasing behavior The size and forecast growth of marketing tech spending in the... [...]

Brands have already started the migration away from third-party cookies in an effort to acquire new customers while bringing new levels of urgency to retaining and growing existing customer relationships. Adweek is hosting a webinar ‘Unlock the Hidden Potential of Your First-Party Data: Drive Impact Across Acquisition, Retention and More’ on Thursday, October 6, 2022, at 1.00 pm EDT. The Adweek team says, “Join Resonate CMO Ericka Podesta McCoy as she reveals how to leverage the first-party data you already have to drive impact for acquisition, retention and upsell initiatives:... [...]

Content plays a vital role in creating a symbiotic—and successful—relationship and alignment between your sales and marketing teams. Join Pam Didner to learn how to create and curate great content to support your sales and revenue goals. MarketingProfs is hosting a webinar ‘Content Creation and Curation: The Missing Link Between Sales and Marketing’ on Thursday, September 29, 2022, at 2.00 pm ET. The MarketingProfs team says, “Join us in this 45-minute webinar to discover why creating and curating great content is the key to a symbiotic, highly successful relationship... [...]

How do you measure the effectiveness of your marketing campaigns? Have you ever felt that some marketing channels’ data seem to be located in “a void” – meaning it’s hard to discover their true impact? Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Wednesday, September 28, 2022, at 2.00 pm ET. The SEJ team says, “Join us as we dig in and learn how to discover and leverage each channel’s specific data to optimize your upcoming marketing campaigns. This webinar’s key takeaways: Many different measurement techniques... [...]

Campaign analytics help you justify the value of your marketing investments. Merkle contributor Courtney Trudeau has shared useful tips to achieve accurate campaign analytics. She says, “Analytics that can provide insights across all your channels must rely on a foundation and infrastructure that can bring clean, standardized, and enriched data together and then integrate it with the platforms and tools in a seamless and efficient manner to use for this benefit. Too often when working with an organization, we hear about siloed data; data stuck in its channel of execution or data that is not... [...]

Paid newsletters are one of the best ways for creators and subject experts to monetize their knowledge, especially right now. AWeber contributor Pam Neely has published an article on creating paid newsletters. She says, “Let’s get your paid newsletter built so you can start creating. Step 1. Choose a topic and an audience for your newsletter You’ve probably got an idea for a newsletter topic already. So the work here is to vet your idea and to get clear about who your newsletter is for. Topic and audience are different things, but they complement and influence each other. They’re also... [...]