With Google’s latest update, Helpful Content, it’s more important than ever to make sure your website delivers compelling, helpful content to users. Search Engine Journal is hosting a webinar ‘How to Adapt to Google’s Helpful Content & Core Updates’ on Wednesday, October 19, 2022, at 2.00 pm ET. The SEJ team says, “Discover how to adjust your content production to maximize results. You’ll Learn: How to create helpful content for Google. How to scale authority and leverage your subject matter experts as part of your production cycle. Ways to recover if you’ve been... [...]

As the world prepares for another holiday season, rising costs of groceries, gas and other necessities have spurred some apprehension among consumers and brands alike. Understanding more clearly how shopper behavior is shifting as a result is key for brands looking to meet their needs. Adweek is hosting a webinar ‘How Rising Inflation Is Shifting Shopping Habits’ on Friday, October 7, 2022, at 1.00 pm EDT. The Adweek team says, “Join leaders from Future Publishing as they share insights from exclusive research into how consumer shopping habits are being impacted by financial uncertainty.... [...]

The marketing sector changes at breakneck speed, and that change has accelerated in the past two years. Digital Marketing Institute has published a new white paper ‘The Marketing Evolution- Leadership, Transformation, Skills, Challenges & the Future’. The DMI team says, “In this whitepaper, we will explore the experiences, challenges and predictions of marketers across all levels from CMOs to marketing executives for 2022 and beyond. It will cover: The changing role of digital transformation Greatest challenges for the marketing sector Marketing spend & budgets ROI and... [...]

With high inflation and low consumer confidence, plus the lingering effects of the supply chain crisis, nobody knows quite what to expect. But one thing is for sure: if you want your business to succeed, you need to be prepared with relevant, connected experiences across every customer interaction. MarTech is hosting a webinar ‘Make Your Marketing Stand Out This Holiday Season’ on Thursday, September 29, 2022. The MarTech team says, “We will cover how to: Use intelligent insights to deliver targeted recommendations and content. Engage tactics like FOMO (fear of missing out) and... [...]

Everyone wants their businesses to be better, both in terms of financial outcomes and how they’re impacting society. Artificial intelligence (AI) and machine learning can certainly help drive results – but without the right oversight, they could be riddled with biases that aren’t good for business or consumers. Adweek is hosting a webinar ‘Eliminate the Bias Hindering Your Marketing: Embrace Ethical AI’ on Thursday, October 13, 2022, at 1.00 pm EDT. The Adweek team says, “Merkle’s global head of data and analytics Shirli Zelcer will unpack why understanding what’s... [...]

Today’s CMOs face many challenges, from shifting their strategies to account for increasing digitalization brought on by the pandemic to communicating effectively with customers in the face of a possible recession. Adweek is hosting a webinar ‘The CMO’s Guide to Digital Transformation in 2022: Winning First-Party Data Strategies’ on Thursday, September 22, 2022, at 1.00 pm EDT. The Adweek team says, “Uncover more insights from the CMO survey, and learn how first-party data can unlock more efficient revenue streams, from DELVE CEO Greg Sobiech. You’ll find out: What a winning... [...]

Your customer data flows faster each day, which is why collecting, organizing, and doing something meaningful with it is just good business. MarTech is hosting a webinar ‘ How to Decide to Build or Buy: A Customer Data Management Checklist’ on Thursday, September 22, 2022. The MarTech team says, “The thing is, what’s best for you? A CDP out-of-the-box? Building a customer data solution yourself? There’s merit in both options, and this webinar is here to help you narrow down what’s best for your business. Acquia, Bounteous, and Appnovation will show you: How a single source... [...]

Marketing creates leads, and BDRs and Sales reps don’t follow up on them quickly enough—or at all. Or so that’s what we marketers think. And so communications between Sales and Marketing break down, finger-pointing begins, and company revenue suffers. MarketingProfs is hosting a webinar ‘Lead Scoring Best-Practices That Lead to Better Alignment and More Sales’ on Thursday, September 22, 2022, at 2.00 pm ET. The MarketingProfs team says, “Scoring may actually be the most effective tool you have to better connect and align Sales and Marketing to better drive revenue.... [...]

TikTok has changed the game for social, entertainment, marketing, and more. Its vast, highly engaged audience offers brands reach an unprecedented scale, and the ability to convert them into customers. Adweek is hosting a webinar ‘Succeed on TikTok with Creator-Led Campaigns: Mobilize Consumers Throughout the Funnel’ on Tuesday, October 11, 2022, at 1.00 pm EDT. The Adweek team says, “Join experts from TikTok and CreatorIQ who will reveal the secrets behind successful brand/creator collaborations generating impressive full-funnel results across the platform. You’ll find out: A... [...]

With Google’s ever-changing algorithm, it’s crucial that your SEO tactics continue to evolve. Search engines are known to reward websites that publish high-quality content on a consistent basis. Search Engine Journal is hosting a webinar ‘Measuring Marketing Effectiveness: What You Need to Know’ on Thursday, October 6, 2022, at 2.00 pm ET. The SEJ team says, “If you’re looking to boost organic traffic and drive more conversions, you should join our next webinar. It’s time to learn how to execute a winning content strategy that delivers the best ROI for your efforts. Key... [...]