It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. MarTech is hosting a webinar ‘4 Proven Methods to Maximize Your Marketing Efforts’ on Tuesday, August 2, 2022. The MarTech team says, “Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform... [...]

Blogging is a great way to promote your products and services. It helps you closely connect with your audience and boost your influence. Ahrefs contributor Si Quan Ong has shared 20 actionable blogging tips for beginners. He says, “In this post, I’ll share the 20 blogging tips I wish I had known when I started. Let’s get to it. 1. Focus on a profitable niche that you’re passionate about Don’t mess around on the blogosphere on things you don’t care about. You won’t stick with it. Plus, your content will likely also be the same as everyone else’s, which makes competing hard.... [...]

In the long run, there have been several domain names that turned out to be incredible investments. In his latest article, Search Engine Journal contributor Tony Wright has shared useful advice on what to do with your extra domain names. He says, “According to some well-respected SEO experts – and me – the search engine results pages appear to contradict Mr. Mueller’s edict, particularly in specific, competitive verticals. So, what’s a confused SEO pro to do? Long-Term: Do What Google Says My best advice – and this goes far beyond multiple domain names for a single brand – is... [...]

The pandemic and fears of an upcoming recession have intensified ongoing changes in buyer behavior, leaving sellers struggling to keep up. MarTech is hosting a webinar ‘What Marketers Must Know to Rise Above Economic and Buyer Uncertainty’ on Tuesday, August 9, 2022. The MarTech team says, “MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join... [...]

It’s commonly accepted that some marketers hate “process”— that great ideas can’t conform to rigid timelines, workflows, or structures. However, when marketers report spending only 26% of their workweek on the actual marketing job, the way that marketers work needs to change. MarTech is hosting a webinar ‘4 Proven Methods to Maximize Your Marketing Efforts’ on Tuesday, August 2, 2022. The MarTech team says, “Join Lauren Sisneros, Sr. Product Marketing Manager at Adobe, as she demonstrates how to make sure your marketing work is strategically aligned so that you can transform... [...]

From July 1st, Google is set to begin migrating Google Shopping campaigns to Google Performance Max campaigns Search Engine Land is hosting a webinar ‘Google Performance Max: Strategies for building optimal campaigns’ on Thursday, July 28, 2022. Attend this webinar to learn: How Performance Max campaigns differ to Google Shopping campaigns Best practices for building campaigns that deliver Optimizing inputs for Performance Max campaigns. Google Performance Max: Strategies for building optimal campaigns Search Engine Land  [...]

MarketingProfs is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 28, 2022, at 2.00 pm ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in creating a cohesive brand story. Recommendations for audience building through advanced methods including contextual advertising, Browsing Audiences, Custom Segments, and more. Keys to Driving Webinar Registrations in 2022 MarketingProfs    [...]

MarketingProfs is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 28, 2022, at 2.00 pm ET. Attend this webinar to learn: The evolution of audience targeting in the programmatic space. The basics of programmatic targeting and how to reach your audience effectively. How different channels play a role in creating a cohesive brand story. Recommendations for audience building through advanced methods including contextual advertising, Browsing Audiences, Custom Segments, and more. Keys to Driving Webinar Registrations in 2022 MarketingProfs    [...]

A small business marketing strategy encompasses what your business needs to achieve specific business objectives through marketing. Search Engine Journal has published a new guide ‘How To Create An Effective SMB Marketing Strategy’ in association with CallRail. The SEJ team says, “According to a survey conducted by CoSchedule, marketers that documented their strategy were 414% more likely to succeed in achieving their goals through marketing. What Is The Difference Between A Marketing Strategy & A Marketing Plan? Your marketing plan exists within your marketing strategy,... [...]

Blogging is a great way to reach your target audience and create new followers. It helps you to establish as an authority in your domain. Search Engine Journal contributor Kristi Hines has published an article sharing six reasons why blogging is important for marketing and SEO. She says, “Let’s learn why blogging is essential for brands and the strategies top brands use to ensure their blogs are influential in the ever-evolving age of online marketing. 1. Blogging Builds Loyalty And Trust As mentioned, blogs help build loyalty and trust. But how? Providing advice and reliable information... [...]