In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data. eMarketer is hosting a webinar ‘Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World’ on Tuesday, July 19, 2022, at 11.00 am ET. The eMarketer team says, “During this eMarketer Tech-Talk Webinar, our guests from Kinase and Skai™, formerly Kenshoo, will explore the reasons why marketers turn to incrementality testing in order to thrive in a cookie-free world. Join... [...]
Archive for the 'Internet Marketing Tips' Category
Reputation management is the practice of safeguarding the online reputation of an individual, company or organization to shape public perception. Internet reputation management ensures online users and search engines find the right materials when they search for your brand online. Quick Sprout’s Lars Lofgren has published an article listing the 11 best online reputation management companies of 2022. He says, “Online reputation management services can help you build a positive brand image or repair a damaged one. This isn’t something you want to try to accomplish on your own for the... [...]
MarTech is hosting a webinar ‘Grow Revenue Streams Through Web Accessibility & Compliance’ on Thursday, July 14, 2022. The MarTech team says, “Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Join us to learn: The surprising ways SEO and web accessibility are linked How to make accessibility an integral part of your agency’s proposition and generate new revenue streams for your agency. What you need to comply with to mitigate the risk of unnecessary litigation. How the AI-powered... [...]
Watch Neil Patel’s latest video ‘My Favorite Business Hack’ where he reveals a demand generation idea. He says, “My favorite business hack. In business you need to generate a lot of demand to generate income. Whatever it is; whether it’s leads or visitors, you just need demand. But how do you create the demand when you don’t have the marketing dollars maybe compared to your competitors? It’s simple. And what’s crazy about it is I don’t get why other people don’t do this on a regular basis. This is one of the cornerstones to my marketing.” Neil... [...]
Blogging time management refers to the ability to effectively make use of your time for blogging and content creation. HubSpot contributor Magdalena Georgieva has published an article sharing some useful tips to blog when you have no time. She says, “Getting organized will help you set and achieve goals for your blog. If you’re starting from scratch, check out our guide to starting a blog. How to Blog When You Have No Time 1. Use blog templates. An easy way to jump-startyour creative process is to start with a template. Why suffer through writer’s block staring at a blank document... [...]
Search Engine Journal has published a new episode of Search Engine Journal Show podcast ‘TLD Experimentation & Authority Building with Publishing and SEO’. The SEJ team says, “In this episode, Jon Henshaw, SEO at Paramount+ and the founder of Raven Tools & CoyWolf, joined me to discuss his experience with building his personal publishing project, the Coywolf network. Included in our discussion are insights into what this means for the future of content publishing and SEO.” Search Engine Journal [...]
In light of today’s constraints on consumer data tracking, it’s time to identify impactful marketing strategies and measure program effectiveness without needing cookies or any user-level data. eMarketer is hosting a webinar ‘Incrementality Testing: Connecting Media and Measurement in a Post-Cookie World’ on Tuesday, July 19, 2022, at 11.00 am ET. The eMarketer team says, “During this eMarketer Tech-Talk Webinar, our guests from Kinase and Skai™, formerly Kenshoo, will explore the reasons why marketers turn to incrementality testing in order to thrive in a cookie-free world. Join... [...]
In a digital-first world, webinars have redefined how we engage with our prospects and customers. But your webinars are only as successful as your ability to get people to attend them. ON24 is hosting a webinar ‘Keys to Driving Webinar Registrations in 2022’ on Thursday, July 24, 2022, at 2.00 pm ET. The ON24 team says, “Attend this webinar and learn best practices that have helped companies build their audiences from tens to thousands, including: How to optimize your email invitations Picking subject lines and titles Best days to promote your events How to use language that... [...]
MarTech is hosting a webinar ‘Grow Revenue Streams Through Web Accessibility & Compliance’ on Thursday, July 14, 2022. The MarTech team says, “Join a panel of agency, compliance and disability leaders to hear more about how web accessibility can work for your agency and your clients. Join us to learn: The surprising ways SEO and web accessibility are linked How to make accessibility an integral part of your agency’s proposition and generate new revenue streams for your agency. What you need to comply with to mitigate the risk of unnecessary litigation. How the AI-powered... [...]
Trigger marketing refers to the use of marketing automation software to perform a task as a result of an event, often an action taken by a prospect or customer. HubSpot contributor Ellie Mirman has published an article explaining trigger marketing and seven ways to use. She says, “The biggest benefit to trigger marketing is the ability to quickly respond to consumer behavior. We can’t always predict how users will behave – however, we can make sure we’re prepared with a response that align with our goals. Trigger marketing also allows you to automate certain marketing tactics so that... [...]