HubSpot has published ‘Creating Your Brand Voice: A Complete Guide‘. Laura M. Browning says, “Your company’s voice should resonate with your audience and build trust with them. In the U.S. market, 90% of consumers say it’s important to trust the brands they buy or use. Your brand voice shows your customers what to expect from your company’s content, services, and even customer service. Why Brand Voice is Important Brand voice is a little bit like a brand ambassador. You’ll make certain assumptions about an unfamiliar brand if its ambassadors are clad in pink cowboy hats... [...]

Content creation is vital for building brand awareness, engaging audiences, and driving conversions. It helps establish authority, foster trust, and improve visibility across digital platforms. Digital Marketing Depot has published a new report ‘Your Blueprint to Creating Great Content’. The DMD team says, “Planning and developing effective, successful content is so much more than writing an article, sending a newsletter, posting on social media, and calling it a day. This Content Marketing Blueprint is the ideal guide for your brand to maximize the content that is already available... [...]

Customer experience is the bedrock of brand affinity. After all, Epsilon research found that about half of consumers choose to engage with marketing messages when they are “familiar with and like the brand.” Adweek is hosting a webinar ‘Create Life-Long Brand Fans Out of Casual Customers’ on Thursday, October 17, 2024, at 1.00 pm ET. The Adweek team says, “Hear Epsilon SVP Dana Moroze and from guest speaker Rusty Warner, principal analyst at Forrester, about how the right technology, powered by strong identity and data, can help marketers create seamless, 1:1 personalized... [...]

ChatGPT-01 is an early iteration of OpenAI’s language model, designed for generating human-like text and assisting with a wide range of queries. It laid the foundation for more advanced versions by improving natural language understanding and response generation. HubSpot has published the latest episode of ‘Marketing Against the Grain’ podcast titled ‘Chat GPT-o1 is Mindblowing!! Here’s Everything You Need To Know’. The HubSpot team says, “Kipp and Kieran dive into... [...]

Google’s AI Overviews highlight advancements in machine learning, natural language processing, and responsible AI practices. They focus on integrating AI into everyday tools like Google Search and Workspace to enhance user experiences. Semrush has published a new video ‘How to Track Google’s AI Overviews Like a Pro’. The Semrush team says, “Discover how the Position Tracking, Organic Research, and Domain Overview tools in Semrush can help you monitor AI Overviews and improve your SEO strategy. Plus, learn how to use the Semrush Sensor to get valuable industry-specific... [...]

AI marketing leverages artificial intelligence to automate, optimize, and personalize marketing efforts, improving customer experiences and campaign performance. It uses data analysis, predictive analytics, and machine learning to make smarter marketing decisions and deliver targeted content. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Marketing Masterclass: Practical Use Cases and Real Results’. The HubSpot team says, “Are you ready for AI to... [...]

Relationship marketing focuses on building long-term connections with customers by prioritizing trust, loyalty, and customer satisfaction. It aims to foster repeat business and create lasting relationships rather than just one-time transactions. Digital Marketing Depot has published a new report ‘Relationship Marketing Trends: Brand Rankings Report’. The DMD team says, “This new report from Marigold surveyed 20,000 consumers to rank 200 brands on what matters most in building meaningful customer relationships. The report looks at: Personalization Omnichannel experiences Trust Loyalty Get... [...]

Ahrefs has published a new video ‘I Paid Zero Star Fiverr Freelancers to Rank #1 On Google’. The Ahrefs team says, “In this video, we take on the challenge of using only zero-rated Fiverr gigs to manage SEO for a new affiliate golf blog. We aim to see if these lesser-known and experienced Fiverr freelancers can actually improve a website’s Google rankings. From initial keyword research through content creation and link building, each step of the SEO process is handled by freelancers with zero ratings on Fiverr.” Ahrefs  [...]

Growing your audience is essential for marketing as it amplifies brand visibility and broadens your reach, helping you connect with more potential customers. A larger audience also increases opportunities for engagement and conversions, ultimately driving business growth and long-term success. Adweek is hosting a webinar ‘Grow Audiences With Actions, Not Attributes’ on Wednesday, October 16, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders... [...]

This is a reminder for the Adweek webinar to be held on September 26, 2024. Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar ‘Use Identity and AI to Supercharge Your Campaigns’ on Thursday, September 26, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into successful clean room optimization from Lynne Schneider, research director at IDC, and... [...]