This is a reminder for the Adweek webinar to be held on September 25, 2024. As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built... [...]

With multiple technologies, a variety of channels, new audiences, broken workflows, fragmented data, and disjointed directions, managing digital campaigns is more complex and messier than ever. Adweek is hosting a webinar ‘Digital Campaign Best Practices for 2025’ on Tuesday, October 15, 2024, at 1.00 pm ET. The Adweek team says, “Discover how to unlock optimal performance by creating the right connection between your creative, media, and data, with leaders from Clinch and Tombras. You’ll find out: Why building a learning agenda is a critical step to ensuring campaign success How... [...]

International SEO optimizes your website for search engines across different countries and languages, ensuring visibility and relevance in global markets. It involves strategies like hreflang tags, localized content, and region-specific keywords. MOZ has published the latest Whiteboard Friday video ‘International SEO’ featuring Tanvir Ali. The MOZ team says, “Today we’re going to be discussing international SEO from the lens of tech SEO and data. So why is international SEO and targeting important? It’s not only important for... [...]

This is a reminder for the Adweek webinar to be held on September 24, 2024. Partnership ads, also known as co-marketing, can link your brand to top entertainment content, often producing superior ROI results. In the past, securing these kinds of bespoke partnerships was complicated, if not impossible. Adweek is hosting a webinar ‘Create Breakthrough Digital Ads With Entertainment Partners’ on Tuesday, September 24, 2024, at 1.00 pm ET. The Adweek team says, “Discover a new approach to entertainment ad partnerships with Mike Benson, president and CMO of CBS, Andrew Gilman, CMO... [...]

LinkedIn Company Pages help businesses establish a professional presence, showcase their products, services, and company culture. They provide a platform for engaging with followers, attracting talent, and building brand credibility in a professional network. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘LinkedIn Company Page Strategies for 2025 and Beyond’ featuring Michelle J Raymond. This episode covers the following: Why Businesses Should Focus on LinkedIn... [...]

Growing an audience expands your reach, increasing brand awareness and potential customer conversions. It also provides valuable insights for refining marketing strategies and enhancing customer loyalty. Adweek is hosting a webinar ‘ Grow Audiences With Actions, Not Attributes’ on Thursday, October 3, 2024, at 1.00 pm ET. The Adweek team says, “Get best practices for building audiences based on actions, such as where they spend their time and money—rather than attributes—from leaders at Quad. You’ll find out: Why personalization beats segmentation, and how to build highly... [...]

EMARKETER has published the latest episode of ‘Behind the Numbers’ podcast ‘Reimagining Retail: Gen Z’s path-to-purchase—What most folks get wrong about them and how social media influences in-store behavior’. The EMARKETER team says, “On today’s podcast episode, we discuss what people get wrong about Gen Z’s path-to-purchase, their relationship with stores, and how they differ from millennials. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Blake Droesch and Paola Flores-Marquez.” Reimagining Retail: Gen Z’s path-to-purchase—What... [...]

EMARKETER is hosting a webinar ‘Non-Endemic Advertising: Understanding Its Growing Influence in Retail Media’ on Thursday, September 19, 2024, at 2.00 pm ET. The EMARKETER team says, “Non-endemic advertising is transforming how retailers monetize their first-party data by extending ad inventory to brands promoting products not sold by the retailer. In this Meet the Analyst Webinar, Sarah Marzano, our principal analyst, will break down the basics of non-endemic advertising—including key players and notable partnerships—to help you understand the implications it will have on... [...]

Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar ‘Use Identity and AI to Supercharge Your Campaigns’ on Thursday, September 26, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into successful clean room optimization from Lynne Schneider, research director at IDC, and Joran Lawrence, SVP of product management at Epsilon. You’ll find out: Why... [...]

This is a reminder for the Adweek webinar to be held on September 19, 2024. AI revolutionizes immersive storytelling and virtual production by generating realistic environments and characters, allowing creators to craft more engaging and dynamic narratives. It also streamlines the production process, reducing costs and enabling real-time adjustments for more innovative and interactive experiences. Adweek is hosting a webinar ‘How AI Is Transforming Creative Production and Immersive Storytelling’ on Thursday, September 19, 2024, at 1.00 pm ET. The Adweek team says, “Discover practical... [...]