Data clean rooms can open the door for brands to collaborate with trusted partners and find prospects out in the wild, taking their campaign performance to their next level. But many marketers aren’t maximizing the powerful potential of these tools. Adweek is hosting a webinar ‘Use Identity and AI to Supercharge Your Campaigns’ on Thursday, September 26, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into successful clean room optimization from Lynne Schneider, research director at IDC, and Joran Lawrence, SVP of product management at Epsilon. You’ll find out: Why... [...]

This is a reminder for the Adweek webinar to be held on September 19, 2024. AI revolutionizes immersive storytelling and virtual production by generating realistic environments and characters, allowing creators to craft more engaging and dynamic narratives. It also streamlines the production process, reducing costs and enabling real-time adjustments for more innovative and interactive experiences. Adweek is hosting a webinar ‘How AI Is Transforming Creative Production and Immersive Storytelling’ on Thursday, September 19, 2024, at 1.00 pm ET. The Adweek team says, “Discover practical... [...]

As people demand more transparency and control over their data, the trade-off between privacy and performance is a challenge for today’s marketers. Adweek is hosting a webinar ‘Snap and Booking.com’s Approach to Collaborative Data’ on Wednesday, September 25, 2024, at 1.00 pm ET. The Adweek team says, “Discover how marketers can maximize the impact of their first-party data while collaborating in privacy-preserving ways from leaders at Snap, Booking.com, and Snowflake. You’ll find out: How Booking.com built a comprehensive picture of campaign performance with Snap and... [...]

Digital Marketing Institute has published ‘A Guide to Employee Advocacy on Social Media’. Pádraig Hanratty says, “Imagine if every employee in your organization became a passionate advocate for your brand, sharing their unique perspective and amplifying your reach online. Employee advocacy is more than a buzzword: it’s a powerful strategy to leverage your company’s individual voices to build brand presence, connect with new audiences, tackle social issues, and even help achieve your business goals. In this blog, we’ll uncover the benefits of employee advocacy for both... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘HubSpot Co-Founder Introduces The Future Of Ai Agents’. The HubSpot team says, “Kipp and Kieran dive into an engaging conversation with HubSpot Co-Founder Dharmesh Shah about AI agents, content creation, and career growth. Learn more on how Agent AI operates and its real-world applications, the vision behind creating efficient markets, and the evolution of software development in the age of AI.” HubSpot  [...]

MOZ has published the latest Whiteboard Friday video ‘Getting Buy-In for Customer Stories’ featuring Joel Klettke. The MOZ team says, “On today’s Whiteboard Friday, we’re gonna tackle the toughest question in customer stories, far and away the biggest challenge we saw across 300 plus companies, and that’s getting buy-in to do these things in the first place. How do you get customers to agree to be featured? How do you make the ask? How do you scale this and make it something that can happen beyond just you?” MOZ  [...]

This is a reminder for the Adweek webinar to be held on September 17, 2024.  Measurement in marketing is crucial for assessing the effectiveness of campaigns, allowing businesses to make data-driven decisions. It helps optimize strategies, allocate resources efficiently, and maximize return on investment. Adweek is hosting a webinar ‘The Future of Measurement: Creative’s Impact on Media Effectiveness’ on Tuesday, September 17, 2024, at 1.00 pm ET. The Adweek team says, “Uncover the power of creative insights to increase your media effectiveness and drive your brand growth with... [...]

HubSpot has published a new video ‘HubSpot Product Updates: Home For Marketers & More’. This video covers the following: Home for marketers Billing for subscriptions CRM & live validation on forms Updates to the Slack app: attachment & link sharing now supported. HubSpot  [...]

A brand video strategy is essential for building emotional connections with your audience, enhancing brand awareness. It conveys your message visually, making it more memorable and engaging, which helps drive conversions and brand loyalty. Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Brand Video Strategy: Building Instant Connections With Your Future Customers’ featuring Mariana Henninger. This episode covers the following: Why Brand Videos Are Important... [...]

A keyword strategy in SEO is crucial for aligning your content with search intent, helping your site rank higher on search engines. It drives relevant traffic, improves visibility, and boosts overall search engine performance. Semrush has published a new video ‘Develop a Keyword Strategy in Seconds and Establish Your Topical Authority’. The Semrush team says, “In this video, we’ll show you how to create a topic cluster strategy that goes beyond publishing a few random articles. You’ll learn how to develop a content plan that consistently covers all aspects of your chosen topic,... [...]