This is a reminder for the Adweek webinar to be held on January 24, 2024.  Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check. Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out: Strategies to measure and forecast your lead and revenue goals Real-world case... [...]

The end of the third-party cookie presents sports marketers with a unique opportunity to transform the way they reach their audiences and engage with fans. Adweek is hosting a webinar ‘The Sports Marketer’s Post-Cookie Playbook’ on Tuesday, February 13, 2024, at 1.00 pm EST. The Adweek team says, “Get a playbook for post-cookie sports marketing from Sportradar’s EVP of global marketing Adam Azor and VP of fan engagement strategy Mike Falconer. You’ll find out: Why data collaboration is key to meeting fans’ increasing demands for personalized digital experiences in a post-cookie... [...]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy.” https://www.youtube.com/watch?v=S5cXHaC4G0w                       Social... [...]

This is a reminder for the Adweek webinar to be held on January 23, 2024.  Successfully integrating AI into your business processes requires a foundation rooted in data. And for media and entertainment companies in particular, constructing a robust data strategy is the key to enhancing efficiency and effectiveness in your operations. Adweek is hosting a webinar ‘An AI Playbook for Media and Entertainment’ on Tuesday, January 23, 2024, at 1.00 pm EST. The Adweek team says, “Discover how to spur innovation in advertising sales, audience development, subscription management and... [...]

Personalized content marketing is a branding and marketing strategy that uses data to create unique, targeted experiences for customers. This can include tailoring webpages, emails, and other content to match a user’s preferences, behaviors, and characteristics. Digital Marketing Depot has published a new white paper titled ‘Less searching for assets. More personalized content.’. The DMD team says, “Take a look at Less Searching For Assets, More Personalized Content and learn how a centralized DAM like Adobe Experience Manager Assets can help your organization build a... [...]

Microblogging is the sharing of short, text-based posts on social media. Microblogs are often limited to a strict character count and can include links, images, audio, or video. HubSpot has released ‘What Is Microblogging: A Start-to-Finish Guide for 2024’. Ankit Vora says, “Microblogging has become a big hit these days because people prefer consuming shorter content. Most of us don’t spend enough time to read even a couple of paragraphs in an article. With microblogging, you can create crisp content optimized for shorter attention spans. This form is best used when: The topic... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Social Content Strategy: How to Build a Loyal and Profitable Audience’ featuring Allie Mason. The SME team says, “Want to improve your marketing content? Looking for a proven, data-driven content strategy model that’s simple to apply? Explore a social content strategy.” https://www.youtube.com/watch?v=S5cXHaC4G0w   Social Media Examiner  [...]

HubSpot has published a new video ‘How to Start Affiliate Marketing With No Experience or Money’. The HubSpot team says, “Are you feeling overwhelmed by affiliate marketing and the amount of information and choices available to get started? It’s easy to get lost in the sea of resources—but don’t worry. We’ve done the research for you! Whether you’re an established blogger with a loyal following or just starting out, you’ll want to know the essential tools and platforms to kickstart a much simpler affiliate journey. In this video, we’ll walk... [...]

How we create and deliver content, engage audiences, and drive growth will be completely transformed in 2024 – and webinars are no exception. Content Marketing Institute is hosting a webinar ‘Webinar and Digital Event Predictions for 2024’ on Wednesday, January 31, 2024, at 2.00 pm EST. The CMI team says, “Join us on Wednesday, January 31st, at 11am PT/2pm ET, to hear our “Webinar and Digital Event Predictions for 2024.” This is your chance to stay ahead of the competition with webinar programs that scale the reach and impact of your content like never before. You will learn... [...]

Niche marketing is a marketing strategy that focuses on a specific target market. It’s also known as micro-marketing or specialty marketing. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Grow a Niche Marketing Agency’. The SME team says, “Are you a niche marketer ready to open a full marketing agency? Looking for advice on hiring, service models, and client acquisition? Discover how one marketer transitioned from solopreneur to marketing agency owner.” https://www.youtube.com/watch?v=7AD-GQ7WVGQ Social Media Examiner  [...]