LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Embrace Change at Social Media Marketing World 2024’. The SME team says, “Let’s do this together! Sound good? Keynote speaker Andrew Davis explains more in this video. At Social Media Marketing World, you’ll not only connect personally with industry leaders and peers, but learn how to make AI content that truly mimics your brand voice. Plus, you’ll... [...]

This is a reminder for the Adweek webinar to be held on January 17, 2023. With the rise of generative AI and large language models, 2023 saw many changes in advertising, media and entertainment. 2024 is shaping up to be no less transformational. Adweek is hosting a webinar ‘2024’s Top Media and Advertising Data Trends’ on Wednesday, January 17, 2023, at 1.00 pm EST. The Adweek team says, “Prepare for the key shifts that will impact advertising and media in 2024 with insight and guidance from leaders at Snowflake. You’ll find out: How advancements in generative AI can take... [...]

Instagram marketing is a type of social media marketing that involves using Instagram to promote a brand. It involves using photo and video content to sell a brand’s products and services. HubSpot has published a new video ‘Why Adding A Link To Your Instagram Bio Will Boost Your Business’. The HubSpot team says, “Are you looking to boost your business through Instagram but not sure where to start? Having trouble turning followers into customers? Even if you’re new to the world of Instagram or social media, it’s easier than ever to grow your business by... [...]

This is a reminder for the CMI webinar to be held on January 17, 2023. B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Content Marketing Institute is hosting a webinar ‘Clarity in B2B Marketing: A Competitive Advantage’ on Wednesday, January 17, 2024, at 2.00 pm EST. The CMI team says, “In this webinar, Lacey Reichwald explains how plain language is a gamechanger in effective B2B marketing. Drawing from Aha Media Group’s latest research, the presentation... [...]

The digital experience landscape is the sum of a customer’s digital interactions with a brand, product, or service. It’s also known as DX. Digital Marketing Depot has published a new white paper titled ‘Navigating the Digital Experience Landscape’. The DMD team says, “Digital experience teams — the marketers and developers responsible for building and supporting digital experiences for customers — are under enormous pressure to fulfill rising expectations amidst intense competition and shrinking budgets. So, Adobe surveyed 928 professionals across the globe to... [...]

LinkedIn marketing is the process of using the professional networking platform to promote and advertise a brand or business. Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Get the Most Out of LinkedIn’ featuring Louise Brogan. The SME team says, “Want to develop more LinkedIn connections that lead to sales? Looking for a strategy to guide your outreach and networking? Explore a creative way to get more out of your LinkedIn activities.” https://www.youtube.com/watch?v=ccbtWJHqLN0                   Social... [...]

This is a reminder for the Adweek webinar to be held on January 16, 2024. Social media’s confluence of sights, sounds and (very opinionated) minds can also create brand safety headaches for advertisers. But marketers no longer have to sacrifice performance to ensure their ads are presented in the right context. Adweek is hosting a webinar ‘CTV Can Be a Brand-Safe Haven for Performance Marketers’ on Tuesday, January 16, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how CTV eliminates this compromise from Jessie Haase, customer success manager at MNTN. You’ll... [...]

Adweek is hosting a webinar ‘How e.l.f. Built a Culturally Relevant Sports Sponsorship Strategy’ on Thursday, February 15, 2024, at 1.00 pm EST. The Adweek team says, “Get insight into how e.l.f. built a culturally relevant sports sponsorship strategy from Patrick O’Keefe, e.l.f. Beauty’s VP of integrated marketing communications, and Nicole McCormack, TeamSnap’s SVP of brand solutions. You’ll find out: How e.l.f.’s strategy combines both traditional and non-traditional media to maximum advantage Why culturally relevant sports sponsorships can drive more measurable... [...]

HubSpot has published a new video ‘How to Set SMART Goals for Your Business in 2024’. The HubSpot team says, “If you want to learn how to make your goals achievable this year, it pays to be SMART. Setting goals isn’t something you should rush into without an action plan—and that’s where the SMART goal framework comes into play. We’ve waded through the fantasy and the reality of what it means to have big dreams, and what it takes to turn those lofty goals into small, practical steps that get meaningful results. In this video, we’ll walk you through step-by-step... [...]

B2B marketing aims to capture the attention of potential buyers and convert them into loyal customers. It focuses on building relationships and providing value to clients. Search engine optimization (SEO) will continue to evolve in 2024, adapting to changing user behaviors and technological advancements. Content Marketing Institute is hosting a webinar ‘Clarity in B2B Marketing: A Competitive Advantage’ on Wednesday, January 17, 2024, at 2.00 pm EST. The CMI team says, “In this webinar, Lacey Reichwald explains how plain language is a gamechanger in effective B2B marketing. Drawing... [...]