Digital Marketing Depot has published ‘Customer Data Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of the “Customer Data Platforms: A Marketer’s Guide” examines the market for customer data platforms and the considerations involved in implementation. The 75-page report reviews the growing market for customer data platforms, plus the latest trends, opportunities and challenges. In this report you will learn: Who the leading players are in enterprise customer data platforms. What you should look for in a customer data solution. What... [...]
Archive for the 'Internet Marketing Tips' Category
HubSpot has published the latest episode of ‘From College Dropout To 40 Million Dollars At Age 23’. The HubSpot team says, “Shaan Puri and Sam Parr talk to Sam Rattner about selling his first company for $40M in just 18 months and the blue collar side hustles Sam is investing his cash in.“ https://www.youtube.com/watch?v=gv2ZbtTGBbs HubSpot [...]
Marketing metrics are used to measure, record, and monitor progress over time. They can vary and change from platform to platform. Marketers need to choose metrics that will track their successes and failures. Content Marketing Institute has published an article featuring 2024’s ultimate marketing metric. The CMI team says, “New technologies make attention metrics even more interesting than they were 25 years ago. Biometric methods involve facial recognition, eye tracking, and even brain waves. Of course, much like focus groups of the past, these measurements usually require a controlled... [...]
Digital Marketing Depot has published ‘Marketing Automation Platforms: A Marketer’s Guide’. The DMD team says, “MarTech’s latest publication of “Marketing Automation Platforms: A Marketer’s Guide” examines the market for marketing automation platforms and the considerations involved in implementation. The 44-page report reviews the growing market for marketing automation platforms, plus the latest trends, opportunities and challenges. In this report you will learn: What factors are driving marketing automation platform use. What core capabilities do... [...]
Social media’s confluence of sights, sounds and (very opinionated) minds can also create brand safety headaches for advertisers. But marketers no longer have to sacrifice performance to ensure their ads are presented in the right context. Adweek is hosting a webinar ‘CTV Can Be a Brand-Safe Haven for Performance Marketers’ on Tuesday, January 16, 2023, at 1.00 pm EST. The Adweek team says, “Get insight into how CTV eliminates this compromise from Jessie Haase, customer success manager at MNTN. You’ll find out: Why brand safety is top-of-mind for marketers in 2024 How the... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Beyond Transactions: How to Build Lasting Client Partnerships’ featuring Dan Gingiss. The SME team says, “Want to deliver extraordinary customer care that leads to client retention? Wondering how your approach to customer experience leads to tangible outcomes like increased sales, customer retention, and referrals? Discover practical ways to improve relationships with your clients.” https://www.youtube.com/watch?v=xlkpb7FV2M0 Social Media Examiner [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How To Build A $20k/month Community Business’. The HubSpot team says, “Kipp and Kieran are joined by returning guest Greg Isenberg (CEO & Co-Founder at Late Checkout) to dive into community building.” https://www.youtube.com/watch?v=7ItYHzXNZSc HubSpot [...]
HubSpot has published a new video ‘From Zero to 3.3M Subscribers: Headspace’s Growth Hacks’. The HubSpot team says, “This video dives into the inspiring story of Headspace, showcasing how a unique blend of mindfulness and modern marketing transformed a simple meditation practice into a global wellness phenomenon. Uncover the strategic journey of Andy Puddicombe, a former monk, and Richard Pierson, a marketer, as they navigate the challenges of bringing meditation to the masses. Learn how Headspace’s innovative approach to digital content, user-friendly... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ’10 AI Predictions That Will Completely Change Life In 2024′. The HubSpot team says, “Kipp and Kieran dive into 2024 predictions for tech giants, and anticipate the revolutionary Apple Vision Pro. Learn more insights on early adoption, the impact of open source, and the evolving realm of personalized marketing.” https://www.youtube.com/watch?v=jAvTCLwJVPI HubSpot [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Four Constraints That Fuel Deeper Creative Output’ featuring Andrew Davis. The SME team says, “Is overwhelm stopping you from making progress on a new idea? Are you looking for a way to unleash your creativity and move quickly toward your goals? Explore how constraints can unlock creativity.” https://www.youtube.com/watch?v=nDQz4yOv2Yg Social Media Examiner [...]