As we look ahead to 2024, there are several emerging digital marketing trends that marketers should keep an eye on to stay ahead of the game – none bigger than Artificial Intelligence. Digital Marketing Depot has published a new white paper titled ‘2024 AI Trends for Digital Marketing’. The DMD team says, “In this white paper, MoreVisibility highlights some of the most noteworthy AI digital marketing trends in 2024, and provides tips on how you can leverage AI for better visibility and engagement, including: How are search engines using AI for organic results? How you can... [...]
Archive for the 'Internet Marketing Tips' Category
HubSpot has published a new video ‘What Entrepreneurs Can Learn From Native Deodorant’. The HubSpot team says, “This video explores how Native leveraged a simple consumer frustration into a multi-million dollar business, offering invaluable lessons for marketers and SMBs. Discover the strategies behind effective brand messaging, customer-driven product development, and innovative influencer marketing. Learn how Native’s founder capitalized on unique market insights and transformed them into a competitive advantage. Ideal for marketing professionals seeking inspiration,... [...]
HubSpot has published the latest episode of ‘We Filmed 131 Episodes In 1 Year… Was It Worth It?’. The HubSpot team says, “Shaan Puri ( / shaanvp ) and Sam Parr ( / thesamparr ) look back at 2023 and the nine new philosophies they’ve picked up after 131 episodes of MFM. “ https://www.youtube.com/watch?v=0-_DpXtdCT0 HubSpot [...]
In the face of current economic headwinds and tightened budgets, bold ideas often take a hit—even as marketers are urged to scale their efforts. Adweek is hosting a webinar ‘Scale Your Campaigns Without Sacrificing Creativity’ on Thursday, January 25, 2023, at 1.00 pm EST. The Adweek team says, “Unlock proven strategies for scaling without sacrificing creativity with leaders at Comcast, Harper Wilde, Cvent and Smartsheet. You’ll find out: How to create processes and systems to successfully scale campaigns Methods for nurturing bold ideas among stakeholders Strategies for... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Google Just Kill Email Marketing?’. The HubSpot team says, “We can’t have nice things. We’ve abused email to death. Kipp and Kieran dive into the impending email policy changes affecting Gmail and Yahoo users. Learn more on how the marketing landscape is evolving in response to email changes, the impact on outreach strategies, and the industry’s efforts to combat spam, with Kipp and Kieran discussing the challenges posed by ‘the Patricks of the world’ and... [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘How to Optimize Agency Marketing With AI’ featuring Cathy McPhillips. The SME team says, “Want to reduce agency operating costs? Looking for ways to streamline research, analysis, and ideation processes? Discover how to leverage AI tools to increase efficiency and improve creative output.” https://www.youtube.com/watch?v=vaq-wITP83s Social Media Examiner [...]
Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Three Behavioral Science Tips for Better Marketing Results’ featuring Nancy Harhut. The SME team says, “Want to improve your marketing results? Wondering how to tap into proven human behaviors to influence people? Explore behavior science tips that lead to better marketing results. ” https://www.youtube.com/watch?v=hF1dZrFiE4s Social Media Examiner [...]
HubSpot has published a new video ‘Tips For Elevating Your Next Go-To-Market Strategy’. The HubSpot team says, ” Join us on an epic journey as we unravel the secrets of creating a jaw-dropping Go-To Market strategy that will skyrocket your success! No more aimless marketing or product launches that fall flat. We’re here to guide you, step by step, through the art of crafting an impact-packed strategy that speaks directly to your audience. From defining your market to nailing down customer segments, and from creating compelling messages to choosing the perfect... [...]
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Secret To Building A Winning Marketing Plan For 2024’. The HubSpot team says, “Kipp and Kieran dive into how you can create a winning marketing strategy in 2024. Learn more on the importance of aligning strategy with customer problems, ideal budget distribution, including 60-65% for demand generation, 10-20% for brand spending, and insights on early CEO involvement.” https://www.youtube.com/watch?v=F1sq9cOQhWI HubSpot [...]
Demand generation is both a science and an art—but too often it can feel like a game of guess-and-check. Adweek is hosting a webinar ‘Take the Guesswork Out of Your 2024 Demand Generation Plan’ on Wednesday, January 24, 2023, at 1.00 pm EST. The Adweek team says, “Discover how to leverage the power of data to make smarter demand gen plans from Drew Flowerday, Digitalzone’s director of digital marketing. You’ll find out: Strategies to measure and forecast your lead and revenue goals Real-world case studies demonstrating the power of data-driven demand gen How to communicate... [...]