Ginny Soskey says, “The marketing industry has always been obsessed with the quality vs. quantity debate. Should you create more content of a lower quality or less content of a higher quality? In an ideal world, the answer would always be less content of a higher quality. You’d spend lots of time researching and writing every post, then when you published it, the whole internet would notice. Thanks to this unrivaled quality, every post would generate massive amounts of traffic and leads. But that’s not how blogging works in real life. To grow a blog, you need to consistently publish... [...]

Mashable team says, “What are Oliver Emberton’s tips for running a blog? Answer below by Quora user Oliver Emberton, Founder of Silktide. In my first year of blogging I was read over 4 million times, mostly through a cunning strategy I call “screwing everything up and learning.” Let me save you some time. Here are the five most surprising lessons I learned: 1. The world owes you nothing The cold, unfeeling universe does not give two sh*ts about you or your writing. Anyone can walk into a bookstore and pick from Shakespeare, Pratchett, JK Rowling and a million more. Tell... [...]

Neil Patel says, “Once upon a time, I had no idea what to write on my blog. Coming up with blog article titles was slow and painful. That was 10 years ago. Now, thousands of articles later, coming up with topics is easy. Not only do I publish articles on my two blogs, but I also publish hundreds of guest posts for dozens of publications. Wondering what happened along the way that made this process so much easier? I’m going to pull back the curtain on how I’m able to generate so many topics, and explain what it means to choose great article topics. I think you’ll find it helpful“. 4... [...]

Rachel Sprung says, “Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy? To gain a better understanding of their audience’s interests — and ensure that their content is actually resonating — smart marketers are turning to the performance numbers of existing content to inform their strategy. Numbers like post views and leads generated from past blog articles can... [...]

Martin Zwilling says, “As the number of sites on the Internet floats around one billion, the challenge with every new startup is to be found and stand out. More important, if someone does find your site, the content better be enticing enough for them to come back. Blogging is one of the best ways to do this and build a brand, even before you have a product or service. In this age of relationships, you, the entrepreneur, are a very important element of your new brand, and it’s never too early to start marketing the value of your expertise, insights and ideas. A great solution is necessary,... [...]

Ayaz Nanji says, “How are marketers finding bloggers to work with? Which metrics are being used to measure the success of partnerships? Do bloggers most like to partner with brands, agencies, or third-party networks ? To find out, GroupHigh recently surveyed 4,000 bloggers who are regularly being approached by brands and agencies. Respondents were asked for feedback on their current marketing relationships and what they would like to see in the future. Below, key findings from the report. Vetting Bloggers 87% of the bloggers surveyed say marketers are asking for links to their social profiles... [...]

Aaron Agius says, “Hit “Publish.” Your blog is out there in the world, awaiting the masses to read and share it. It’s an exciting time for any marketer. After all, you’ve spent hours crafting this post, pouring your knowledge and personality into its paragraphs. But, as you quickly learn, people won’t flock to your post just because you hit “Publish.” In fact, the real work begins once your post goes live. Everything else you’ve done up to this point has been preparation. Now it’s game time. If you want to get the most out of your blog content, you need to put in the... [...]

Baer says, “You are wasting money on content that has little chance of success. Are you creating more content this year than you were last year? Almost certainly so. But, is that extra effort being expended efficiently and intelligently? In many cases, no. As I wrote about in my post “Are you thinking about your blog all wrong?” today’s content marketing success formula is different – a lot different – from the formula of 2013 and prior. Hitting singles and doubles on a consistent, daily basis doesn’t yield results like it once did. The competition is too intense, and the relationships... [...]

Rainmaker team says, “There really is no right or wrong way to create an About page. The only question is this: is it interesting? Remember, people will read a lot if it is interesting. However, there are a few best practices you can follow. Let’s look at those … In this 5-minute episode of Rough Draft with Demian Farnworth, you’ll discover: The wrong way to tell an About page story (sure to bore readers to tears) What you must have if your About page is going to be short”. How to Craft an About Page that People Actually Read and Share ‘Copyblogger’ Blog  [...]

Chow says, “First of all. Happy 4th of July everyone! After today’s Dot Com Lunch, we’ll be enjoying the fireworks that’s going on all over the country. Second, do You Want to Get 25% More Leads and Double Your Sales? Then you will not want to miss this valuable live training. Higher converting links get up to 25% more leads Retarget your marketing for up to 50% more sales Plus much more to save time and increase conversions On July 6th, 6PM EST (3PM PST), I will be doing a LIVE training webinar with Successful Internet strategist John Reel and Internet marketing mogul, Cory Boatright. Together,... [...]