Rainmaker team says, “We know about the power of content marketing to build audiences, inform what products and services to develop, and ultimately connect the two together. And whether you call it blogging or not, text remains a cornerstone of the online content mix. Darren Rowse is one of Brian Clark’s favorite people. Darren has been an inspiration to Brian, they’ve been business partners, and the two remain good friends. At Digital Photography School, Darren’s built what amounts to a case study in digital commerce and community — and it brings in seven figures in revenue, as... [...]

Mike Fishbein says, “Guest blogging is an amazing way to get traffic, grow your email list, and increase your ranking on search engines. Attracting a relevant audience has become harder now that everyone and their dog has a blog. But by guest blogging on a site that already has your target audience, you can quickly reap the benefits of that site’s hard work“. How to Get Guest Posts Published on Top Sites Content Marketing Institute  [...]

Chow says, “A topic that we’ve approached so many times on this blog already is how you can go about making money from blogging. There are countless ad networks that you can use to insert a variety of banner ads and display ads, as well as all the affiliate networks where you can promote a variety of affiliate offers to earn sizable commissions. That’s not what this post is about. You see, while joining a number of ad networks can be a good idea for any number of reasons, they all suffer from the same fatal flaw: the ad network has to make money too. What this means is that they will... [...]

Anca Bradley says, “Businesses these days have many avenues through which they can reach consumers with content: social media, videos, apps, in-person and online events and much more. One of them—blogging—has become a very powerful marketing tool, ranking as one of the top five most effective content marketing tactics, according to the Content Marketing Institute’s reports on B2C and B2B Benchmarks, Budgets and Trends in 2015. Writing in-depth articles and blog posts is now almost a necessity for businesses, as it not only helps drive traffic to websites but communicates the business’s... [...]

Kristen Vanstrom says, “In the world of internet blah, everyone wants to know the secret to viral content. How do you spike your blog traffic with just one or two incredible posts? That’s what we all want, right? If you’re a blogger, you know the worth of steady traffic. Great traffic can take you from hobby blogger to career blogger. Sure, how to guides and informative posts might bring in a steady flow of interest, but at the end of the day, there must be something more. In modern day media, a gasp can be worth a thousand words, so I always recommend drifting towards controversial... [...]

Jack Simpson says, “With high quality content playing an increasingly important part in search rankings, blogging has become a key part of almost any company’s marketing strategy.   But writing interesting content is not enough in itself. You might have the best article in the world, but if it isn’t presented in a user-friendly format then nobody is going to read (or share) it. I may be inviting criticism of our own site (and this article), but I wanted to explore some of the key things to remember when it comes to creating a user-friendly blog page/post. 1. Use subheadings Break up... [...]

Pamela Vaughan says, “Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog’s editorial strategy. The results have been nothing short of eye-opening. And I’m not just talking about the findings from the report — I’m also talking about the business results we’ve generated from the shift we made in our blogging strategybecause of those findings. That shift is an ongoing internal project we call “historical optimization.” The goal? Update old blog content and generate... [...]

Perhaps you have heard of “private blog networks”, a tool to improve your visibility in search engines. Some SEO experts say that no other method of increasing your ranking compares. Todd Spears and Clinton Dixson have a solution for people wanting their own private blog network: Blog Network Blueprint. In this new training, they have created 15 fun, easy-to-understand videos that will show you how to set up your network of blogs that will effectively promote your site in the search engines. They are so sure of the quality of their training that they are offering a 30-day, 100% refund... [...]

Dan Faggella says, “Effective marketing is personalmarketing. The generic “10 tips” blog post and homogenous email blast can no longer be the go-to tactic from themodern marketer’s toolbox. While segmenting your audience inemail marketing is relatively common, segmenting your readers when creating blog and article content isn’t nearly as familiar for most marketers. In this article, we cover how to segment your blog content to drive more leads and more sales. But first, let’s get on the same page about the term. A segment is a defined group of people within your market and is similar... [...]

Mitch Meyerson says, “If you use the right approach, your blog will draw more and more traffic that will result in you becoming recognized in your industry, building amazing business partnerships, and setting up systems for the low-cost acquisition of customers for your business. Can you achieve success and see rapid growth in your blog and business over a short period of time? Absolutely. Let’s get started by using this four-step process. 1. Research your market to identify what makes your blog different. Identifying a niche or something that helps differentiate your blog from other competitor... [...]