Just deValk says, “Both WordPress SEO Premium and the free version of WordPress SEO have been updated to version 2.2. This new release brings quite a few changes and some nice new additions. We’ll explain the changes in this post. Security fixes This release contains a fix for a potential XSS issue in the admin, specifically the snippet preview. It was caused by issues in our JS, which is why also did another overhaul of our admin JS. The XSS issue required you to be logged in, so the risk level was relatively low”. WordPress SEO 2.2 Yoast Blog  [...]

Baer says, “After partnering with hundreds of marketers and PR professionals on their blogger outreach projects with GroupHigh, I noticed an interesting and common blogger outreach pain point. A crucial part of blogger identification for marketing purposes is thinking a step past buyer personas and coming up with “influencer personas.” An influencer persona is an overarching profile and data on the types of bloggers that appeal to your target consumers. This is a great piece of information for everyone on your team to have to ensure that your outreach efforts always are on track. Simple... [...]

Neil Patel says, “You can learn some of the best things about blogging by looking at the world’s most popular blogs. These blogs are popular for a reason. And they only get more popular as time goes on. Viral popularity feeds popularity, snowballing into a massive cultural force. I like learning from people and businesses who know what they’re doing. Some of the top features of the world’s most popular blogs demonstrate three powerful lessons that you can implement on your blog“. 3 Things to Learn from the World’s 3 Most Popular Blogs Content Marketing Institute  [...]

Ayodeji Onibalusi says, “Guest blogging is one of the most effective and widely used methods for gaining exposure via sites other than yours, and it is one of the least expensive ways to gain access to new audiences, increase traffic to your website, and help create a brand for yourself. But measuring the effectiveness of a guest-posting campaign is where most people go wrong. Many online marketers use potential search rankings as the measuring stick for effectiveness. But that is not the most important thing to measure for a guest-blogging campaign. So how do you more effectively measure... [...]

Puranjay Singh says, “If you are creating 500-word me-too blog posts that get read by no one, you are completely and absolutely wasting your time. It’s not your fault. You’ve been told by so-called experts for years that if you blog consistently, you will see truckloads of traffic, thousands of subscribers, and millions of dollars in sales. The thing is, a lot of these experts cut their teeth in the early years of the Web, when 500-word blog posts could win you fame and fortune. Now? Not so much. If you’re serious about standing out from the 2 million blog posts pumped... [...]

Dianna Huff says, “What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave? And, what if I told you that this same piece of content was deemed a “must have” or “very important” to 90% of buyers who need it to move forward with an inquiry, request for quote, or trial offer? Would you include this content asset? You bet, right?! Yet, it’s this one asset that 51% of survey respondents indicated was most lacking on vendor websites“. How to Bring Trust and Credibility to Your Website Content... [...]

Aaron Orendorff says, “Blogging is hard. Damn hard. And, not to be the bearer of bad news, but blogging as a business is even worse. In fact, even seven years ago, Technorati estimated that 95% of all blogs were outright failures, victims of abandonment by their creators. Why? Because day after day, week after week, post after post, to have a business blog, you need: Buy-in from your team Ideas for articles A content calendar to maintain consistency”. The 5-Point Survival Guide to Blogging as a Business Content Marketing Institute  [...]

Brandon Olson says, “The Twitter stream moves at an alarming 9,000 tweets per second. How in the world are you supposed to gain exposure for your blog when the news feed becomes outdated within seconds of posting your tweet? One of the best ways to break through the noise on Twitter is by participating in Twitter chats. It’s a great way to increase your knowledge of a specific topic, build connections with fellow bloggers and gain exposure for yourself and your blog. What Is a Twitter Chat? A Twitter chat is a regularly scheduled online discussion that takes place on Twitter around a specific... [...]

Pamela Wilson says, “It’s a good thing your mom taught you everything you need to know to become a well-respected, successful blogger, isn’t it? What’s that? Your mom never taught you anything about blogs? Because blogs didn’t exist when you were growing up? I beg to differ. I’m going to bet that she really did teach you everything you need to know“. Why Your Mom Was Right About Blogging ‘Copyblogger’ Blog  [...]

Rainmaker team says, “Ever find yourself scratching your head, trying to figure out what to write about on your blog? We’ve all been there. It’s tough to come up with blog post topics week after week, and it’s not easy to keep all those ideas organized, either. This week on Hit Publish, host Pamela Wilson invited three Copyblogger experts to share their best advice for generating a never-ending flow of blog post ideas“. How to Generate a Never-Ending Flow of Blog Post Ideas ‘Copyblogger’ Blog  [...]